Softeq

05/01/2026

04/23/2026

Edge AI is often treated like a model problem.

In reality, it’s a systems problem.

The real challenge is getting models onto devices, integrating them into real environments, and making them work reliably.

That’s where our partner Edge Impulse comes in, and where we work with teams to bring those systems together across hardware, firmware, and software.

More about how we work with Edge Impulse: https://hubs.la/Q04bgQst0

04/21/2026

Not every engineering role is the same.

Some are simply about features. Others are about building complex AI and IoT systems that have to work in the real world.

Devices. Embedded systems. Machine learning. Things that interact with people and real environments.

That’s the kind of work our teams focus on every day.

If that’s what you’re looking for next, check out our open roles. https://hubs.la/Q04bh2yW0

04/20/2026

Meet us at Microelectronics US 2026 in Austin, April 23rd!

If you’re building at the intersection of edge AI, embedded systems, and digital transformation, we help teams turn concepts into production-ready, smart connected solutions.

We combine deep expertise in hardware, embedded software, and edge AI/ML to deliver secure, scalable solutions for IoT devices, industrial systems, and next‑gen electronics.

Headed to the show and want to dig into your roadmap or a specific project? Book a meeting with Paul on-site to explore what we can build together.👇

https://hubs.ly/Q04cP0Nt0

04/17/2026

We're heading to Hannover Messe 2026!

If you're working on edge AI, embedded systems, or industrial digital transformation, let's connect.

We work with manufacturers, energy, and industrial companies to turn complex engineering challenges into real, deployable solutions. Hannover is one of the best places to meet with people actually building the future of industry.

If this sounds like you, book a meeting in advance so we can connect: https://hubs.la/Q04cB18h0

04/15/2026

When building a production-grade product, how much can you realistically trust to vibe coding? 👀

Hear what Nvidia’s Thorsten Stremlau had to say when asked this question.

04/13/2026

If you’re building in embedded systems, edge AI, or connected devices, you already know:

Most of the signal isn’t in headlines. It’s in how teams are actually solving problems. 🛠️

That’s why we created our Edge of Tech newsletter.

Join 40,000+ engineers and product leaders staying a little closer to what’s really happening.

Get your insider scoop:https://hubs.la/Q04bgfML0

04/09/2026

More devices are connected than ever. 🌐

As intelligence moves closer to the edge, building these systems is getting more complex.

More decisions around architecture, integration, and how IoT and physical AI work in the real world.

That’s where the right guidance can make a big difference. 🤝

If you’re working through those challenges and need a hand, we’d love to connect!
https://hubs.la/Q04b4Sty0

03/26/2026

Today’s the day! 💥

AI-assisted development is moving quickly, and engineering teams everywhere are trying to figure out what it really means for architecture, security, and long-term systems.

Chris Howard and Nvidia’s Thorsten Stremlau dig into the tradeoffs, the opportunities, and the reality behind the vibe coding hype.

Save your spot👉 https://hubs.la/Q048sDL20

03/25/2026

We’re heading to AFPM IPC 2026!

Cody Cupp will be there connecting with energy and oil & gas teams about what it actually takes to move digital systems from concept to real-world operations.

Better visibility. Smarter decisions. Systems that advance the industry and hold up in the field.

If you’re attending and thinking through these challenges, connect with Cody at the show.

03/25/2026

There’s a lot of hype around AI writing code.🔥

But real engineering teams are asking a different question:

What does AI change about how systems are designed?

Tomorrow we’re hosting a discussion with Chris Howard and Nvidia’s Thorsten Stremlau on what AI-assisted development actually looks like inside enterprise environments.

If this topic is on your radar, it’s worth joining.
https://hubs.la/Q047DKFW0