08/30/2023
Brand Identity Boards I designed for the California based travel bag company
This identity was designed to bring to life a brand that offers timeless and laid back solutions to modern female travelers who are looking for practical bags that don’t skimp on design or quality and exude effortless west coast style.
Branding a company isn’t just about creating pretty graphics, it is about understanding a brand’s audience, intentions, and personality and creating a visual system that will allow the company to properly connect with its intended audience.
Basically a lot more copy writing and direction goes into these than one might assume.
