06/02/2026
Here’s what’s on my desk right now:
→ A leadership coach who needed a brand that commands the room without feeling cold
→ An in-home care agency that needed warmth, trust, and professionalism all in one
→ A clothing boutique that needed personality, edge, and something completely her own
→ Two Squarespace websites — one for a shooting range in , one for a different clothing boutique in
→ A brochure design and business cards for a local civil engineering firm also here in Huntsville who are headed to tradeshows
→ Two more brand identities dropping later this month!
Every single one of those is a completely different industry. A completely different person. A completely different problem to solve.
This is the part of design work that doesn’t get talked about enough — the mental switching. Going from “how do we make in-home care feel safe and inviting” to “how do we make this shooting range website convert” in the same afternoon.
It’s a lot. It’s also exactly the kind of work I love. 🤍
30 posts in 30 days — come along for the ride!