Hatched Design Co.

Hatched Design Co. Brand and website design studio hatching timeless brands for budding entrepreneurs. Hand over the reigns, girl.

This studio is all about empowering female entrepreneurs to create intentional branding by providing the foundational roots to support their lifestyle and vision of life. Let’s be real for a minute… I see you trying to wear all of the hats in your business. I know that you already did your homework because you’re here you know the importance of branding your business. Sit back and focus on your passion while I focus on intentionally crafting your brand — from the ground up.

06/18/2026

Some people think font pairing is just a feeling — you stare at two fonts until they “click.”

Honestly? There’s a whole system happening behind the scenes, so let me pull back the curtain a bit 👀

Font pairing isn’t “ooh these look cute together.” it’s about giving every piece of text a job — and picking fonts that are actually good at that job. Here’s how I break it down every time:

1. contrast, not chaos
I never pair two fonts that are too similar — they just end up competing. The move is one font with personality + one that quietly does its job in the background.

2. give everyone a role
Your headline font gets to have personality. Your body font’s only job is to be easy to read. If your body font is trying to steal the spotlight, that’s usually where things start feeling “off.”

3. match the energy, not just the vibe
A serif headline + a soft rounded sans feels warm and approachable. That same serif + a sharp geometric sans feels editorial and polished. Same headline font. Completely different feeling. This is the part people skip — they pick fonts that look nice without checking if they feel like the same brand.

4. test it small
A font can look incredible at 80px on a moodboard and fall apart completely at 14px on your About page. I test every pairing at the smallest size it’ll actually be used — because that’s where things usually break.

Turns out font pairing is part art, part logic — and once you see the system, you start noticing it everywhere. 😄

If you want a brand built on a real system that actually connects on a human level — not just fonts that “look nice together” — link in bio. 🤍

06/16/2026

Confessions of a brand and web designer who is a master at designing brands that their target audience gushes over.

Guilty as charged and won’t apologize for it😉

06/15/2026

4 years of design school.
13 years of professional experience.
A roster of clients I’m genuinely proud of.
A reputation for strategic, thoughtful brand work.

Aaaaand I still end up in a full-on staredown with a single letter at least once a week.

One pixel to the left. One pixel to the right. Back to the left. Close the file. Reopen the file. The Y was right the first time. The Y is never right.

This is the part they don’t show you in the portfolio.

But here’s the thing — this is exactly why you don’t want to DIY your brand. Not because you’re not capable. But because you should never have to care this much about the Y.

That’s my job! I’ll lose sleep over the pixels so you don’t have to. 😂

If your brand needs someone unhinged enough to care this deeply about the details — hi, that’s me. link in bio. 🤍

06/11/2026

👀 👀 Want to know what’s actually on my desk this week?

A clothing boutique. Then another boutique. And a third one (it’s apparently boutique season). A healthcare practice. An in-home care agency. A civil engineering firm. A leadership coach. Plus a couple of builds I’m quietly handling for other designers who got buried in their own workload.

So somewhere around seven brands going at once... and not a single one looks like the others.

Business coaches always tell designers we’re supposed to “niche down” to one type of business. But after doing this a while, here’s what I actually believe: the boutique owner and the engineer are after the same thing underneath it all. They want a brand that feels true to their values…annnnd to stop cringing when they hand someone their website.

The industry of the client changes almost every project I take on. The real job never does.

That’s the part I love about brand and web design — it’s never really about the industry. It’s about the person behind it.

06/10/2026

Wow, I definitely took way WAY too long making this little video nugget…

And will probably spend the same amount of time finding the perfect font pairings for your brand😅

I’m not just picking colors I think go good together. I’m asking: what does this color communicate to her specific client? What does this font say about the level of expertise in the room? Does this logo work at the size of a business card AND a billboard AND a tiny Instagram profile photo?

Those aren’t just plain taste questions. Those are strategy questions.

And without them, even the most beautiful brand can feel… off. Like wearing an outfit that’s the wrong size. Everything looks right but nothing quite fits!🫣

That’s the gap DIY can’t close. Not because you’re not talented — but because you can’t be objective about your own brand the way someone outside it can, and it’ll show. And I can help you see it.

Three totally different industries. Three totally different audiences. Three totally different vibes.But here’s the thin...
06/06/2026

Three totally different industries. Three totally different audiences. Three totally different vibes.

But here’s the thing every single brand I’ve worked on this month has needed:

Clarity about who they’re talking to before anything else gets decided.

Not “women 25-45.” Not “small business owners.” Not “anyone who needs what we offer.”

The specific person. What she’s worried about. What she’s hoping for. What she needs to feel the moment she lands on your page.

A leadership coach’s client needs to feel inspired and challenged. An in-home care family needs to feel safe and held. A boutique customer needs to feel seen and excited.

Same design process. Completely different emotional targets.

That’s why “just make it look pretty” will never be the brief I work from. Looking pretty is easy. Connecting with the right person? That’s the whole reason.

06/03/2026

Before I open Canva. Before I touch a font. Before a single color gets chosen.

There’s a whole phase that happens first — and it looks a lot less like “design” and a lot more like detective work.

I’m reading through your intake form three times. I’m deciphering the reasons behind what you’re drawn to in the Loom videos you send me. I’m Googling your competitors. I’m looking at who your best clients follow on Instagram. I’m building a picture of the market you’re in and where you need to sit inside it.

And I’m asking myself: what does this business actually need to say — and to who — and what’s the fastest, clearest way to say it visually?

All of that happens before the first sketch.

The design is actually the last thing. The thinking is the work. You and your story are the magnet.

06/02/2026

Here’s what’s on my desk right now:

→ A leadership coach who needed a brand that commands the room without feeling cold
→ An in-home care agency that needed warmth, trust, and professionalism all in one
→ A clothing boutique that needed personality, edge, and something completely her own
→ Two Squarespace websites — one for a shooting range in , one for a different clothing boutique in
→ A brochure design and business cards for a local civil engineering firm also here in Huntsville who are headed to tradeshows
→ Two more brand identities dropping later this month!

Every single one of those is a completely different industry. A completely different person. A completely different problem to solve.

This is the part of design work that doesn’t get talked about enough — the mental switching. Going from “how do we make in-home care feel safe and inviting” to “how do we make this shooting range website convert” in the same afternoon.

It’s a lot. It’s also exactly the kind of work I love. 🤍

30 posts in 30 days — come along for the ride!

06/01/2026

I’m not doing this challenge because I think I need to post every day forever. I’m doing it because consistency is something I talk to my clients about constantly — and I want to actually experience what I’m recommending.

So for 30 days you’re getting the real version of what’s happening in my studio right now. The projects. The process. The designer thoughts that live in my head and probably should have been said out loud sooner. The easy fixes. The community. The honest moments.

No perfectly curated content calendar. Just 30 days of showing up for real. Come along. 🤍

Here’s what to expect:
→ BTS of 5 active projects (3 brands, 2 websites, print work, designer-to-designer yaps)
→ Design tips you can actually use today
→ Honest conversations about running a creative studio
→ Community spotlights with the designers I work alongside

All thanks my good friends for the challenge. Day 1. Let’s go.

04/28/2026

Your to-do list for today: serve clients, answer emails, post on Instagram, update the website, fix the newsletter, redo the logo, run the business, have a life. You good?

And that’s on a slow day.

I talk to women who are running their businesses like a one-woman circus — coaching clients in the morning, answering DMs at lunch, trying to figure out Canva at 3pm, and then feeling guilty at 6pm because they “didn’t get to the website stuff.”

Here’s what I want to say to her — to you — right now:

The reason your to-do list never gets shorter isn’t because you’re not working hard enough.

It’s because you’re doing work that was never meant to be yours.

The graphic design. The website. The brand decisions. Those are whole entire jobs. And you’re squeezing them into the margins of a schedule that’s already full.

When you hand the design piece to someone who does this all day, every day? That whole section of your to-do list just… disappears.

Imagine what you’d do with that space. Let’s lighten your load.

→→→ Book a free Meet Cute Call — link in bio.

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Huntsville, AL
35756, 35757, 35801–35816, 35824, 35893-35899

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