Hatched Design Co.

Hatched Design Co. Brand and website design studio hatching timeless brands for budding entrepreneurs. Hand over the reigns, girl.

This studio is all about empowering female entrepreneurs to create intentional branding by providing the foundational roots to support their lifestyle and vision of life. Let’s be real for a minute… I see you trying to wear all of the hats in your business. I know that you already did your homework because you’re here you know the importance of branding your business. Sit back and focus on your passion while I focus on intentionally crafting your brand — from the ground up.

06/02/2026

Here’s what’s on my desk right now:

→ A leadership coach who needed a brand that commands the room without feeling cold
→ An in-home care agency that needed warmth, trust, and professionalism all in one
→ A clothing boutique that needed personality, edge, and something completely her own
→ Two Squarespace websites — one for a shooting range in , one for a different clothing boutique in
→ A brochure design and business cards for a local civil engineering firm also here in Huntsville who are headed to tradeshows
→ Two more brand identities dropping later this month!

Every single one of those is a completely different industry. A completely different person. A completely different problem to solve.

This is the part of design work that doesn’t get talked about enough — the mental switching. Going from “how do we make in-home care feel safe and inviting” to “how do we make this shooting range website convert” in the same afternoon.

It’s a lot. It’s also exactly the kind of work I love. 🤍

30 posts in 30 days — come along for the ride!

06/01/2026

I’m not doing this challenge because I think I need to post every day forever. I’m doing it because consistency is something I talk to my clients about constantly — and I want to actually experience what I’m recommending.

So for 30 days you’re getting the real version of what’s happening in my studio right now. The projects. The process. The designer thoughts that live in my head and probably should have been said out loud sooner. The easy fixes. The community. The honest moments.

No perfectly curated content calendar. Just 30 days of showing up for real. Come along. 🤍

Here’s what to expect:
→ BTS of 5 active projects (3 brands, 2 websites, print work, designer-to-designer yaps)
→ Design tips you can actually use today
→ Honest conversations about running a creative studio
→ Community spotlights with the designers I work alongside

All thanks my good friends for the challenge. Day 1. Let’s go.

04/28/2026

Your to-do list for today: serve clients, answer emails, post on Instagram, update the website, fix the newsletter, redo the logo, run the business, have a life. You good?

And that’s on a slow day.

I talk to women who are running their businesses like a one-woman circus — coaching clients in the morning, answering DMs at lunch, trying to figure out Canva at 3pm, and then feeling guilty at 6pm because they “didn’t get to the website stuff.”

Here’s what I want to say to her — to you — right now:

The reason your to-do list never gets shorter isn’t because you’re not working hard enough.

It’s because you’re doing work that was never meant to be yours.

The graphic design. The website. The brand decisions. Those are whole entire jobs. And you’re squeezing them into the margins of a schedule that’s already full.

When you hand the design piece to someone who does this all day, every day? That whole section of your to-do list just… disappears.

Imagine what you’d do with that space. Let’s lighten your load.

→→→ Book a free Meet Cute Call — link in bio.

04/17/2026

Y’all. I was not prepared for this.

I went to expecting to take some notes, shake some hands, and come home with a few good ideas.

What I did not realize until that morning that I was about to walk into a building on campus and remember that my dad helped oversee the maintenance & construction of this place.

Full circle, people!

But okay, the panel was good and I need to share it with you.

We talked about imposter syndrome — that little voice that shows up right when things start going well and goes “but are you sure you’re actually qualified for this though?” — and how to stop letting it run the show.

The thing that stuck with me most: redirect the energy.

You can’t always make the voice go away, but you can put it to work. Use it instead of hiding from it. Let it push you to prepare better, research more, show up harder.

We also talked about getting harsh feedback from clients. And honestly? The reframe here was simple but it hit — find the one useful thing in the criticism and let the rest go. Not every note deserves all your energy. Take what makes the work better, leave the rest on the table.

I left that building feeling a little lighter than when I walked in. And a little prouder too.

What’s one piece of creative advice that actually stuck with you?

Drop it below because I’m collecting them. 👇🏻👇🏻

04/14/2026

Real talk from my desk this afternoon —

I spent THREE HOURS last week fixing a client’s website that she had originally built herself. Three hours. And y’all, she is an amazing human. She’s great at her job. She just wasn’t a web designer — and nobody told her that would matter.

So I wanted to hop on here and say what DIY-ing your brand actually costs you that nobody talks about:

…The late nights tweaking fonts you’re still not sure about.

…The clients who almost hired you but your website made them pause.

…The energy you spent second-guessing every. single. design. decision. instead of doing the work you actually love doing.

That’s not free. That’s expensive — just in a way that doesn’t show up on a receipt.

You deserve to spend your time on your zone of genius, not in a Canva rabbit hole at 11pm wondering if navy blue is “too nautical.”

That’s what I’m here for🫶🏻

Has DIY design ever cost you more than you expected? Tell me in the comments — I read every single one.

I reeeeeally wanted to be here for this, but my son will be having his tonsils out that day 🫠Someone take my seat and pa...
04/09/2026

I reeeeeally wanted to be here for this, but my son will be having his tonsils out that day 🫠

Someone take my seat and pant for me!

Was definitely wore out this day, but it was a the GOOD KIND of worn out meeting so many new faces in Madison!PS I spy y...
04/09/2026

Was definitely wore out this day, but it was a the GOOD KIND of worn out meeting so many new faces in Madison!

PS I spy you Samantha Olson Juliana Piper!!

04/09/2026

I met a fellow multi-passionate creative at networking last week and y’all — it was one of those conversations that just clicks.

Stephanie is a graphic designer trying to niche down and she asked me the question I get a lot: “how did you figure out what to focus on?”

And honestly? I told her a very very short snippet of my design career👇🏻👇🏻

I didn’t just pick one thing and lock the door on everything else. I’m multi-passionate too — I love crafts, I love connecting people, I love photos, I love getting in the weeds of someone’s business and just… helping.

The difference is, because I work with solo business owners, I get to show up in all kinds of ways depending on where they need my help the most.

Sometimes that’s brand and web design.

But sometimes it’s helping set up a Shopify inventory.

Or being a sounding board over lunch when you need to think something through out loud.

Or grabbing a quick headshot because you need one and don’t want to pay a photographer for a two-hour shoot.

When you’re a one-person show, funds aren’t always there for a specialist for every single thing. So I just… show up however I can help.

That’s not a lack of focus. That’s just caring about the person in front of you.

Are you multi-passionate too? Drop a 🙋‍♀️ below — because you’re in good company here!

If you’ve got a notes app full of ideas, a Pinterest board that gives you butterflies, and absolutely zero clue how to t...
04/03/2026

If you’ve got a notes app full of ideas, a Pinterest board that gives you butterflies, and absolutely zero clue how to turn any of it into an actual brand — hi, you found me👋🏻👋🏻

I specialize in making this process feel less like a root canal and more like a really good coffee date.

You bring the vision (even if it’s just a Pinterest board and a prayer 😂) and I’ll turn it into a brand + website that actually books clients.

Here’s a little peek at what I do:

✦ Branding — your logo, colors, fonts, the whole vibe

✦ Web Design — a site that’s pretty and does its job

✦ Sales Pages — because your offer deserves to be shown off right

✦ Social — graphics that actually stop the scroll

✦ Print — business cards, guides, the tangible stuff

✦ Strategy — so none of it is just cute, it’s intentional

If you’ve been thinking “I need to get my branding together” — drop a ✨ below and let’s chat!

( brand identity for service-based businesses ) ( web design for coaches ) ( small business branding ) ( sales page designer ) ( stress-free brand design ) ( designer for creative entrepreneurs )

04/02/2026

Some days I’m deep in a Showit build with a latte going cold next to me. Some days I’m fully in mom mode and the laptop doesn’t even open. Some days I’m at a coworking meetup pretending i have it together (spoiler: none of us do).

I tried the big agency thing. I worked on campaigns for brands you’d recognize on a grocery store shelf. And it was fine and exciting during that time! But fine wasn’t the thing that lit me up.

This is the thing. The small business owner who’s been DIYing everything for two years and just needs someone to take the design piece off her plate.

The new entrepreneur who’s finally ready to look as professional as she is.

The woman who’s been cringing at her own website for way too long.

Small fish. Big pond. And I wouldn’t trade it. 🤍

If you’re building something and want a brand that actually like to share with people — the link’s in my bio. let’s talk.

( Showit Squarespace website designer brand identity brand strategy online entrepreneurs service-based woman-owned small business entrepreneur life )

Address

Huntsville, AL
35756, 35757, 35801–35816, 35824, 35893-35899

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