06/26/2026
"Wait... what even is a product?" 🤔
You might be looking at it all wrong. In our latest episode of Unlocking AI Value, Aaron Kopel breaks down why a "product" is more than just a piece of software.
A true product is a persistent value stream:
- Beyond Software: Not just a platform; it’s a continuous flow of work that delivers a specific benefit.
- Internal or External: It can be a customer-facing offering or an internal grouping that serves departments like HR, Marketing, or Finance.
- Continuous Value: Instead of the "starts and stops" of traditional projects, products focus on a continuous flow of revenue and value.
Why does this matter for AI?
When you organize around persistent value streams rather than temporary projects, you create the perfect environment for AI to thrive.
It allows you to:
- Eliminate Silos: Build "interconnected" solutions that cross functional boundaries.
- Scale Faster: AI implementation becomes "faster, better, and more affordable" when teams are dedicated to a specific value stream.
- Drive Real Impact: You can whittle down 200 tasks to the few that actually benefit your business.
Stop thinking in projects and start thinking in value!