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Caylor Solutions

Name: Caylor Solutions
Address: Indianapolis, IN, 46037, US
Telephone: (317) 985-7375
Price range: $$

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Caylor Solutions

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Caylor Solutions is an Indianapolis based marketing agency working with colleges, universities, K-12, and education organizations to improve communication, enrollment and development efforts through strategic brand, marketing, websites, print and digital

08/31/2026

𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 still respond to personalized email.

But when they are deciding whether a college truly feels right, they want to hear from 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗵𝗮𝘃𝗲 𝗹𝗶𝘃𝗲𝗱 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲.

The 𝟮𝟬𝟮𝟲 𝗘𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗥𝗲𝗽𝗼𝗿𝘁 found that conversations with current students and alumni were the 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 during the college search.

Caylor Solutions is proud to sponsor the report.

This article explains how colleges can connect email, student ambassadors, alumni, and counselor follow-up to build confidence throughout the 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 journey.

Read more: https://www.caylor-solutions.com/peer-to-peer-student-recruitment/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Beyond%20Email%3A%20How%20Peer-to-Peer%20Student%20Recruitment%20Builds%20Enrollment%20Confidence

Learn how peer-to-peer student recruitment builds trust, strengthens outreach, and helps prospects make confident college decisions.

08/31/2026

Do you really need more applications or 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝘀𝗶𝗻𝗴 𝘁𝗼𝗼 𝗺𝗮𝗻𝘆 𝗼𝗳 𝘁𝗵𝗲 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝘆𝗼𝘂 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗵𝗮𝘃𝗲?

That’s an important question for enrollment teams right now.

𝗡𝗔𝗖𝗖𝗔𝗣/𝗖𝗖𝗖𝗨 𝗺𝗮𝗿𝗸𝗲𝘁 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 found that cost is a major reason students disengage from Christian colleges. But there’s an interesting disconnect: 45% of enrolled students said their financial aid offer was better than they expected, while 58% said their Christian college offered a better aid package than other schools they considered.

In other words, 𝘀𝗼𝗺𝗲 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗺𝗮𝘆 𝗯𝗲 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗲𝘃𝗲𝗿 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝗰𝗼𝗹𝗹𝗲𝗴𝗲 𝘄𝗶𝗹𝗹 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗰𝗼𝘀𝘁.

That’s why 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘆𝗶𝗲𝗹𝗱 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁 deserves as much attention as top-of-funnel growth.

The opportunity is to reduce friction, communicate financial realities sooner, identify the students showing the strongest intent, and make it easier for them to take the next step.

I unpack that strategy in this article: 𝘚𝘵𝘰𝘱 𝘊𝘩𝘢𝘴𝘪𝘯𝘨 𝘔𝘰𝘳𝘦 𝘈𝘱𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯𝘴: 𝘍𝘰𝘤𝘶𝘴 𝘰𝘯 𝘌𝘯𝘳𝘰𝘭𝘭𝘮𝘦𝘯𝘵 𝘠𝘪𝘦𝘭𝘥 𝘐𝘮𝘱𝘳𝘰𝘷𝘦𝘮𝘦𝘯𝘵

👉 https://www.caylor-solutions.com/enrollment-yield-improvement/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Stop%20Chasing%20More%20Applications%3A%20Focus%20on%20Enrollment%20Yield%20Improvement

Enrollment yield improvement starts with reducing friction, accelerating financial clarity, and converting more high-probability students already in your funnel.

08/31/2026

College marketing teams can spend a lot of energy moving from one campaign to the next.

But a campaign can only do so much if your website, messaging, admissions process, and student experience are telling different stories.

Mission-Fit Marketing™ creates alignment around the students your institution is uniquely equipped to serve.

That takes consistency, honest storytelling, and patience.

This article looks at why 𝗠𝗶𝘀𝘀𝗶𝗼𝗻-𝗙𝗶𝘁 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝗵𝗮𝗽𝗲 𝘆𝗼𝘂𝗿 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, how long it takes to see results, and what success really looks like.

Read more: https://www.caylor-solutions.com/mission-fit-marketing-long-term-strategy/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Why%20Mission-Fit%20Marketing%20Is%20a%20Long-Term%20Strategy%2C%20Not%20a%20Campaign

Mission-Fit Marketing aligns mission, messaging, content, and enrollment around attracting students who are most likely to thrive. See how.

08/27/2026

What can higher education communications teams learn from the newsroom?

A lot.

In Episode 255 of 𝘛𝘩𝘦 𝘏𝘪𝘨𝘩𝘦𝘳 𝘌𝘥 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳, Dave Murray, Associate Vice President for Marketing and Communications at Ferris State University, explains why colleges should move beyond traditional press releases and start producing timely, human-centered stories that journalists and audiences can actually use.

In this recap, we explore Dave’s approach to stronger headlines, compelling leads, better photography, consistent publishing, media relationships, and reputation building.

His advice is simple: get out from behind your desk, find the people and moments that make your institution meaningful, and start telling stories that make people care.

Read the full recap: https://www.caylor-solutions.com/higher-education-press-release-strategy/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Build%20a%20Higher%20Education%20Press%20Release%20Strategy%20Like%20a%20Higher%20Ed%20Newsroom

Rethink your higher education press release strategy with newsroom-style storytelling that earns media attention, strengthens reputation, and supports enrollment.

08/24/2026

Your 𝗮𝗹𝘂𝗺𝗻𝗶 may be willing to support your college even when they are not ready to make a donation.

They might mentor a student, speak to a class, attend a campus event, join a career panel, pray for students, or answer questions from a prospective family.

Each of those contributions strengthens the relationship.

They can also help future students understand the real value of the college experience.

This article explores how colleges can 𝗯𝘂𝗶𝗹𝗱 𝗮𝗹𝘂𝗺𝗻𝗶 𝗮𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗳𝗼𝗿 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 by beginning with 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗼𝗻.

Read the full article: https://www.caylor-solutions.com/alumni-advocacy-for-recruitment/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Alumni%20Advocacy%20for%20Recruitment%3A%20Why%20the%20First%20Ask%20Should%20Not%20Be%20a%20Donation

Build alumni advocacy for recruitment through mentoring, speaking, events, and relationships before financial asks.

08/24/2026

Artificial intelligence is changing higher education marketing.

But the goal shouldn't be to automate more conversations.

It should be to create better ones.

In this article, I introduce a framework I call 𝗠𝗶𝘀𝘀𝗶𝗼𝗻-𝗙𝗶𝘁 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻.

Instead of using AI simply to increase applications, I believe colleges should use it to help prospective students determine whether their institution truly aligns with their goals, values, and aspirations.

The article includes practical examples, ethical considerations, and actionable ideas for marketing and enrollment teams that want to use AI without losing the authentic relationships that make their institution unique.

I'd love for you to read it and let me know what you think.

👉 Read the full article: https://www.caylor-solutions.com/ai-personalization-in-higher-ed-marketing/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=AI%20Personalization%20in%20Higher%20Education%20Marketing%3A%20A%20Mission-Fit%20Guide

Learn how AI personalization in higher education marketing helps colleges attract mission-fit students while building trust and improving enrollment.

08/20/2026

Before students inquire, apply, or visit campus, they are already forming impressions about your institution.

In this episode recap, James Steen of Houston Christian University explains how HCU is using digital billboards in local high schools, guaranteed-admission partnerships, targeted scholarship promotions, and funnel metrics to 𝗿𝗲𝗮𝗰𝗵 𝘀𝘁𝘂𝗱𝗲𝗻𝘁𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝗳𝗼𝗿𝗺𝗮𝗹𝗹𝘆 𝗲𝗻𝘁𝗲𝗿 𝘁𝗵𝗲 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 𝗽𝗿𝗼𝗰𝗲𝘀𝘀.

This is a practical look at what 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 can mean for colleges and universities willing to experiment, measure, and adjust.

Read the full recap: https://www.caylor-solutions.com/enrollment-innovation/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Enrollment%20Innovation%20Before%20the%20Funnel%3A%20Reaching%20Students%20Where%20They%20Already%20Are

Discover how Houston Christian University uses enrollment innovation, digital high school billboards, and direct admission to reach students before the funnel.

08/20/2026

Colleges and universities have invested heavily in digital advertising—but what happens when digital becomes more crowded, more automated, and less predictable?

In this episode recap of 𝘛𝘩𝘦 𝘏𝘪𝘨𝘩𝘦𝘳 𝘌𝘥 𝘔𝘢𝘳𝘬𝘦𝘵𝘦𝘳 podcast, Harrison “Soup” Campbell, Chief Growth Officer at NextGrad, makes the case for 𝗱𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝘆𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗵𝗶𝗴𝗵𝗲𝗿 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆.

Soup explains why institutions should begin building awareness before students enter the traditional funnel and how in-school media can place college brands in front of real students while they are already thinking about their futures.

Digital advertising is still important. But it works better when students already know who you are.

Read the full podcast recap: https://www.caylor-solutions.com/higher-education-advertising-strategy/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Real%20Eyeballs%20in%20an%20Automated%20World%3A%20Diversifying%20Your%20Higher%20Education%20Advertising%20Strategy

Build a stronger higher education advertising strategy by combining digital campaigns with in-school media that reaches real students before the funnel.

08/17/2026

More inquiries can feel like progress.

But when those students rarely apply, deposit, or arrive on campus, the larger funnel creates more work without creating 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗴𝗿𝗼𝘄𝘁𝗵.

A 𝗺𝗶𝘀𝘀𝗶𝗼𝗻-𝗳𝗶𝘁 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁 𝗳𝘂𝗻𝗻𝗲𝗹 focuses on attracting students who understand your institution, value what makes it different, and have a realistic path toward enrollment and success.

This article explains how to rethink lead quality and which enrollment metrics can help your team make better decisions.

Read the article: https://www.caylor-solutions.com/mission-fit-enrollment-funnel/?utm_campaign=coschedule&utm_source=facebook_page&utm_medium=Caylor%20Solutions&utm_content=Mission-Fit%20Enrollment%20Funnel%3A%20Rethinking%20Lead%20Quality%20in%20Higher%20Education

Build a mission-fit enrollment funnel that values student alignment, conversion, yield, and retention over raw inquiry volume.

Address

Indianapolis, IN
46037

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

(317) 985-7375

Website

http://www.caylor-solutions.com/, http://www.twitter.com/bartcaylor

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