11/21/2025
Winston’s snowy 40th in Telluride was smokin’ in every sense.
For this Valentine’s weekend bash, we built a custom logo inspired by the iconic Winston cigarette branding — with a flying twist to honor his life as a pilot. Bold, cheeky, a little irreverent, exactly the energy a milestone birthday in the mountains deserves.
From there, we created a full suite of alternate marks and party graphics that showed up everywhere: the ice bar, the ice luge (yes, guests literally drank through his logo), custom napkins, matches, cups, bar menus, stir sticks, and all the little touches that make an event feel truly one-of-a-kind.
Telluride, snow falling, glasses clinking, and a custom brand moment for the birthday boy — the perfect recipe for a 40th that went up in flames in the best possible way.
Planning and design
Photography
Paper / Branding
Floral
Decor
Linens
Ice
Catering
Venues
Lighting / Lasers
Sound
Cookies
Custom Jackets
Entertainment