Gliffen Digital Agency

08/27/2026

Google is making some big changes to Google Tag and Google Tag Manager, including no-code event tracking and a more streamlined way to manage your website’s measurement.

If you use Google Analytics or Google Ads, this is one update worth keeping an eye on.

👉 Check out this article from Search Engine Land to see what’s changing: https://searchengineland.com/google-unifies-google-tag-and-tag-manager-adds-no-code-event-tracking-485688

Google is unifying Google tag and Tag Manager with no-code event tracking, streamlined management and faster data transmission.

08/20/2026

How does ChatGPT decide which businesses to recommend?

Research suggests AI may already have an idea of which brands are likely to be relevant before it even searches the web. That means your website isn't the only thing that matters for AI visibility, your broader online presence, reputation, and authority matter too.

Learn more from Search Engine Journal's article 👇
https://www.searchenginejournal.com/chatgpt-already-knows-who-itll-recommend-before-it-searches/585162/

ChatGPT writes brand names into its own search queries before fetching a page. I read 60 conversations to find when it happens and what gets you named.

08/11/2026

Your next Jackson Hole customer might be researching your business months before they ever arrive.

From Google and Maps to reviews, your website, social media, and AI search, every digital touchpoint can influence whether a visitor chooses you. Our latest blog breaks down the modern traveler journey and how Jackson Hole businesses can make sure they're on the shortlist:
https://gliffen.com/2026/08/how-tourists-find-your-jackson-hole-business/

Learn how travelers find Jackson Hole businesses before they arrive and why SEO, Google Maps, websites, social media, and more matter.

08/06/2026

🛍️ Google is testing AI-generated descriptions in Shopping ads, and it could change how shoppers discover products online.

The experiment aims to provide shoppers with richer product information directly within ads, making the shopping experience more conversational and informative. It's another example of how AI continues to reshape digital advertising.

Want to learn more? Check out this article from Search Engine Land:
https://searchengineland.com/google-tests-ai-generated-descriptions-in-shopping-ads-484016

Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.

07/30/2026

Jackson Hole is beautiful and if you're a business within that community, your website should reflect that!

Professional photography and high-quality media help build trust and showcase your brand, but the best websites balance stunning visuals with fast performance. Learn how thoughtful web design can help your business make a stronger first impression.
Read more 👉 https://gliffen.com/2026/07/professional-photography-for-jackson-hole-web-design/

Discover why photography matters for Jackson Hole web design, from building user trust to balancing stunning visuals with website performance

07/23/2026

Google changed how FAQs appear in search but that doesn't mean FAQ pages have lost their value. The FAQ rich result may be gone, but answering your customers' questions with helpful, authoritative content is still one of the best ways to support your long-term SEO strategy.

Learn about what actually changed, what stayed the same, and why FAQ pages still deserve a place in your content strategy.
https://gliffen.com/2026/07/faq-pages-still-matter/

Google removed FAQ rich results, but FAQ pages still provide SEO value. Learn why answering customer questions remains an important strategy.

07/16/2026

You’ve probably noticed them on almost every website - the cookie consent banners asking you to accept or manage cookies.

But what do they actually do, and does your business website need one?

The answer depends on the tools your website uses, where your visitors are located, and how visitor data is collected. In our latest blog, we break down the basics of cookie consent and share what small businesses should know as privacy expectations continue to evolve.

Read the full article to learn more:
https://gliffen.com/2026/07/website-cookie-consent-banner/

Learn what cookie consent is, when your website may need a cookie consent banner, and why it matters for privacy, compliance, and user trust.

07/13/2026

Your website isn't a one-and-done project.

As your business grows, your website should grow with it. Updating content, improving SEO, refreshing design, and keeping everything secure all play a role in maintaining a strong online presence.

Learn more about our website maintenance services: https://gliffen.com/services/digital-marketing/

Drive website traffic with strategies tailored to your company. Learn how Gliffen Digital Agency is the premier digital marketing agency.

07/02/2026

Curious what we've been working on lately?

From website redesigns and logo refreshes to video production and branding services, our portfolio showcases the wide variety of projects we've had the opportunity to bring to life. Take a look at our recent work and see how we've helped businesses strengthen their online presence.

👉 https://gliffen.com/category/portfolio/

06/26/2026

🚨 Google has officially started rolling out its June 2026 Spam Update. 🚨

While Google hasn't shared exactly what changed, these updates are designed to improve search quality by reducing spam in search results. If you notice ranking fluctuations over the next few days, don't panic. It's best to let the rollout finish before making major changes. Focus on creating helpful, trustworthy content and following SEO best practices as per usual.

👉 Check out this article by Search Engine Roundtable to learn more: https://lnkd.in/gRSQgt2e

Google has just announced the release of the June 2026 spam update and said it should only take a few days to roll out. Truth is, we kind of saw this coming, although Google would say no, we did not.