Oyova

04/22/2026

“We don’t show up when people search near me”

Yeah, we know. Here's why...

Don't listen to those SEO "experts" who say "just add more blogs"

And DEFINITELY do not add "near me" as a keyword

(Had to say that last part because we got a lead call saying they tried this)

Local SEO doesn't work like that

Most of the time, it comes down to a few things that are almost always overlooked but make a huge difference

✅ Unoptimized Google Business Profiles
✅ No constant stream of Google reviews
✅ No strong local signals from your website that reinforce where and what your business actually does

The good news is that this is fixable

The better news is, we can fix it for you

If you're a local business and want to show up in "near me" searches

DM us today 📭

04/17/2026

We just spent the day shooting content for Suddath here in Jacksonville 🤳

Grabbed a few behind-the-scenes shots

Nothing polished here, just some real moments from the day

Super excited to show what we put together soon

Appreciate the Suddath team for having us out 🚚

04/15/2026

With Meta Ad's Andromeda, creative diversity is the game

Which means you need tons of different ads. Here's our hack 👇

If you want to win Meta Ads in 2026, you need to feed the algorithm a variety of strong ad creatives that are different enough to be "diverse"

That's where most brands get stuck

They think that "creative diversity" means you need to make more ads or just change some copy

But that's not a strategy

So whenever we get a client that needs Meta Ads, we use this system:

1. We start with the pain point

Using tons of research, we figure out what REAL problem the audience is dealing with

2. Then we layer in the persona

Who is feeling that pain point? (This is key since we need to address that persona directly in the creative)

Pain Point + Persona = Ad Angle 🎯

From there, we match the ad angle with an awareness level

Basically, is the target audience aware of the problem we are solving? Are they already aware of a solution to their problem? Or are they ready to buy?

Ad Angle + Awareness Level = Creative Concept 💡

Finally, we combine that creative concept with ad formats that we know work

Creative Concept + Ad Format = Ad ✅

That could be "Before vs After" static ads, "Founder Story" video ads, etc.

With this formula, we're able to consistently test tons of different ads for our clients in very little time

And that's what actually rewards

Want us to map out creative angles like this for your Meta ads?

Shoot us a DM and let’s take a look.

04/14/2026

We’ve been seeing this everywhere lately, and the data confirms it 👇

5100+ ADA lawsuits hit business websites in 2025 alone

Most cost them $5-$25k+

And they're not slowing down

It's not just big brands

Small and mid-sized businesses are getting it to

Usually over things that seem minor, like missing alt text, broken forms, and checkout flows that don't work with screen readers

And with WCAG 2.2 rolling in, the bar is only getting higher

If your site hasn’t been audited recently, now’s the time

04/13/2026

60%+ of AI citations go to pages not even in Google's top 10

We checked, and yeah, it's just as wild as it sounds

The SEO playbook most businesses are already outdated

We've helped our clients rank in Google results AND get cited by LLMs like ChatGPT and Claude

The strategies are not the same (not even close really)

The good news for businesses looking to get cited, the window is still wide open

Because most of your competitors probably haven't figured this out yet

We broke down what it takes to get cited based on what's worked for our clients

If you want us to take a look at where you stand

DM us, and we'll dig in (we're not going to gatekeep this)

04/09/2026

Big shoutout to Ryan Parshall from Exit Mergers & Acquisitions for this 🙌

Always cool hearing how clients describe working with us in their own words

What stood out to us was that

A lot of agencies move fast

But not always in the right direction

At Oyova, we're all about

Slowing down, understanding the problem, and then building the right solution for the long term

Actually helping clients move forward

It sounds simple, but it’s where a lot of agencies miss

Ryan, we’re grateful for the partnership and the kind words

04/08/2026

How long does it take to build an ecommerce site in 2026?

Honestly, it depends on a LOT more than most people think

We broke it all down so you know exactly what to expect before you start

Find out now 👉 https://www.oyova.com/blog/how-long-to-build-ecommerce-website/

Learn how long it takes to build an ecommerce website, what affects the timeline, and how to launch faster without sacrificing SEO, UX, or growth.

04/08/2026

Everyone wish a happy workiversary to Rich! 🥳

Congrats and thank you for being part of the team!

04/06/2026

You probably saw this pop-up on Claude today, which sounds cool

But you missed the bigger story (how it changes SEO in 2026) 👇

Claude just quietly changed how people discover businesses

What's happening is that Anthropic is turning Claude from a chatbot into a task-completion agent for everyone

When someone clicks "Plan a day trip," Claude is going to build you an entire itinerary and pick 3-5 businesses to include

For businesses like restaurants, hotels, and tour operators

If you're not one of those 3-5 picks, you don't even exist to that user

So how are you going to do that for your business?

You need to optimize your entire digital footprint

That requires a completely different playbook built around authority, review signals, structured content, and distributed presence across the places AI actually reads

Especially on Google Business Profile, Reddit, local blogs, and social media

If you want to stay competitive in 2026, you need to understand:

👉 How AI “sees” your business right now

03/31/2026

It's no secret that FAQs are one of the best SEO tools in 2026

But the problem is, most brands are using low-quality, generic questions

90% of FAQ sections have no real strategy or research behind them

FAQs are quietly becoming one of the biggest ways to get cited by AI tools like ChatGPT and Google's AI overviews

But only if you're using the RIGHT questions

Here's the cheat codes we use to find them for our clients 👉

(Cheat code 4 is the most slept-on one)

03/30/2026

If your site gets “contact us” leads but few qualified RFPs

You have a serious conversion problem that most logistics websites have

Sites in this industry are often built like digital brochures

But don't pre-sell the next step

Here's how you're going to fix it today:

https://www.oyova.com/blog/3pl-website-lead-engine-rfp-quote-requests/

Build a 3PL website that captures better RFPs, qualifies quote requests, speeds follow-up, and converts shippers into closed-won deals.