63 Visual

07/30/2026

Read the full article on our Journal: https://patrickcarterdesign.com/jacksonville-design-events-news/dark-water-supplements-brand-development-and-package-design/

We developed the brand identity and package design for Dark Water Supplements around a clean, high-performance visual system that feels premium, technical and built for serious athletes.

In a category packed with loud graphics, exaggerated claims and endless competition, the goal was to create something that felt more focused.

The bold geometric mark, restrained typography and predominantly black packaging give the brand a strong foundation, while each RIP ‘N’ TEAR flavor uses its own color system to create distinction without losing consistency. Electric Lemonade brings in electric blue and yellow. Sour Gummy Worm shifts into blue and red. Both remain unmistakably part of the same Dark Water family. The result is a brand designed to cut through the noise on the shelf, online and across social without becoming part of the visual clutter.

07/28/2026

We were honored to collaborate with Aqua Grill on a creative exploration exercise to review the idea of a potential full rebrand. Aqua Grill ultimately decided not to change its primary logo. After representing the restaurant for so many years, the existing identity carried significant historical value for the ownership team and had become a recognizable part of the Aqua Grill experience. Read the full article on our Journal: https://patrickcarterdesign.com/jacksonville-design-events-news/aqua-grill-restaurant-branding-design/

07/15/2026

There's satisfaction in helping a great company bring out its true personality. Gimme Wallpaper has built a reputation for making homes and businesses more fun through custom wallpaper and murals, but their visual identity didn't capture the personality behind the brand. The new identity leans into vintage sign painting, tattoo-inspired illustration, and handcrafted typography to create a brand that feels approachable, creative, and full of character. The paper airplane represents the joy and imagination that wallpaper can bring to a space, while the rose softens the mark with warmth and style. This brand was designed to support one simple idea: Make Your Walls More Fun.

07/03/2026

63 Visual Creative Director Patrick Carter recently had the opportunity to join Tom McManus on The Horse's Mouth for a conversation about branding, entrepreneurship, creative problem-solving, and the journey of building 63 Visual.

It was an honor to be invited alongside Pegine Echevarria. and Major Harding, and to be part of such a thoughtful discussion. The entire The Buzz Daily News Network team operates an exceptionally professional production and creates an environment that makes meaningful conversations feel natural and engaging.

Thank you to Tom McManus and everyone at Buzz TV for the warm hospitality and the opportunity to share the 63 Visual story. We truly appreciate the invitation and look forward to future conversations.

Watch the full interview here:

Watch The Horse's Mouth: Be Teal with Patrick Carter, Pegine Echevarria, and Major Harding on the Daily News Network website.

06/30/2026

Brand identity development for5 Points Liquor Lounge (), a neighborhood bar in the historic Five Points district of Jacksonville, Florida.

Read the full article on our Journal: https://patrickcarterdesign.com/jacksonville-design-events-news/brand-development-for-5-points-liquor-lounge-in-jacksonville-florida/

The objective was to create a comprehensive brand system inspired by classic liquor lounges, vintage matchbooks, old neon signage, and the understated charm of neighborhood dive bars. We developed a flexible collection of marks, badges, typography, illustrations, and layout systems that can be used across signage, menus, merchandise, environmental graphics, apparel, and digital marketing while maintaining a cohesive identity.

5 Points Liquor Lounge is brought to you by the same talented hospitality group behind Pete’s Bar, Kicker’s Saloon, Mango’s Beach Bar, Birdies, and many other Jacksonville favorites. It was a pleasure collaborating with a team that understands the value of creating memorable neighborhood destinations.

Proud of how this project came together and excited to see the brand come to life. Thanks to the entire team for trusting 63 Visual with such a fun project.

04/15/2026

Not every project makes it to market, and that’s okay! Okatora Kombucha was a fully developed brand concept rooted in a unique blend of Japanese and Turkish influence. A premium, refrigerated glass bottle product paired with a more casual, shelf-stable sub-brand, OkAt. Two distinct identities. One cohesive system.

Okatora was designed to feel refined, grounded, and sophisticated. The “Hill Tiger” concept drove a strong, iconic visual language built around balance and control.

OkAt took a different approach. Looser, more expressive, and youthful. Inspired by the Turkish phrase for “shoot arrow,” it leaned into a more playful tone with a bold, hand-drawn style.
The product never launched, but the work still has value. Projects like this are where ideas get pushed further. Where systems get built. Where style evolves. Not everything needs to see the light of day to be worth doing. Sometimes the process is the value.

03/17/2026

We had the opportunity to develop the full brand identity , from the core logo system to merchandise, signage, and all the little details that bring the space to life. Seeing it all come together in the real world like this is what it’s all about.

Huge congratulations to the entire team on the launch. The amount of work, vision, and ex*****on that went into this place really shows. You can feel it the second you walk in. The vibe is dialed, the energy is right, and it already feels like an instant Jacksonville staple.

Always a pleasure working alongside the crew behind Pete’s Bar, Hoptinger, Mangos, Birdies, 5 Points Liquor Lounge, and more. You guys know how to build something special.

Go check it out. Ride the bull. Grab a drink. Stay a while.

01/30/2026

We had the honor of working with Adam Wardziński () on the brand design for his 2026 U.S. Tour, and as huge fans of his game, this one meant a lot.
We also had the pleasure of training with Adam at a Rat Town Jiu Jitsu seminar last year, so getting the chance to collaborate creatively with the champ made this project even more special.

Adam is a 2x IBJJF World Champion, 2025 Flograppling Grappler of the Year, multiple time European Champion, Pan Champion, and widely regarded as the foremost name in modern jiu jitsu, redefining butterfly guard and pressure passing at the highest level of the sport. If you train, you already know his impact runs deep.

Adam is a huge fan of hardcore and classic metal, so we leaned into a band tour poster concept: gritty, aggressive, and bold. From a production standpoint, it is set up as 3 color (red, black, and white). As a secondary production technique this design can be Xeroxed single color black on red copy paper as a throwback to the classic punk rock gig posters like you might see stapled to electric poles.

Adam was incredible to work with. Collaborative, thoughtful, and fully into the creative process from day one. Huge thanks to Adam for trusting 63 Visual with this project. Looking forward to training with him again at Rat Town Jiu Jitsu () May 8–10. The Octopus Butterfly US Tour kicks off in one month and it’s coming to a city near you, don’t miss it!

IBJJF ButterflyGuard BJJLife RatTownJiuJitsu

01/02/2026

What a year! As we move into 2026 here’s a visual time capsule of bits and pieces of logos, illustrations and graphic elements from projects over the past year. The 63 Visual annual recap started years ago and has become a favorite tradition. 2025 was our most logo and illustration heavy year yet. More marks. More hand-drawn work. More identity systems. More opportunities to do what we love at a high level for clients who trust the process. Seeing it all together like this is always wild as an explosion of ideas and collaboration.

Thank you to every client, collaborator, and friend who trusted us with their brand this year. None of this exists without that trust. Grateful for the road behind us and excited for what’s ahead! Happy New Year from 63 Visual.

12/19/2025

Check out this interview on Voyage Jacksonville with 63 Visual Creative Director Patrick Carter where we discuss his professional background, the history of 63 Visual, and more! https://voyagejacksonville.com/interview/meet-patrick-carter-of-63-visual