06/01/2026
Social media is a little like setting up a booth at a busy farmer’s market. People wander by, stop for a second, compliment your work… and then disappear back into the crowd. It’s amazing for discovery, but it’s borrowed space. One algorithm shift and suddenly the people who genuinely loved your work aren’t even seeing your posts anymore.
An email list is different. It’s the online equivalent of someone saying, “Hey, I’d actually love to stay in touch. Let me know when you create something new.” A lot of people avoid email marketing because they picture spammy subject lines and pressure tactics, but it doesn’t have to look like that at all. The best ones usually feel like letters. Little stories, updates, behind-the-scenes moments, encouragement, things you’re learning, things you’re building.
Followers are great, but an email list is something you actually own. Let us help you get set up with newsletter marketing so you can stay connected with the people who care about your work!