09/23/2020
Your nonprofit’s supporters are an incredibly valuable resource for your organization.
They’re the ones who come to your aid as you plan events, contribute financially to fund campaigns, spread the word about your mission to their families and friends, and so much more.
According to the Bloomerang retention guide, the majority of donors who lapse could have been maintained with a more proactive approach to relationship-building by the nonprofit.
Here’s the breakdown of why supporters lapse according to the study quoted in the guide:
https://bit.ly/32UWhvm
Building relationships with supporters is the key to improving your retention rates. Learn how to develop these relationships with our top 4 strategies.