ChannelMix

08/05/2024

Today, InMarket announced the acquisition of ChannelMix, which will empower marketers to make even stronger, real-time data-driven decisions.

Together, ChannelMix’s sophisticated analytics and InMarket's industry-leading marketing and measurement capabilities unlock the future of measurement, balancing inflight campaign optimization and measurement with long-term strategic planning to maximize media efficiency and effectiveness.

Read more here:

Big news from ChannelMix—the future of measurement is here! Today at ChannelMix, we announced that we’ve officially joined the InMarket family. If you’re not familiar with InMarket, they’re an industry-leading, award-winning, real-time marketing and measurement platform. Uniquely understandi...

07/03/2024

Cheers to three years for Lauren Lovvorn and Michael Castro! 🎉

06/20/2024

ChannelMix repositioned its business for looming industry changes. It's paying off - Kansas City Business Journal

06/19/2024

Bridging the gap in marketing spend allocation and audience targeting by Matt Hertig, ChannelMix, for Performance Marketing World

Solving the post-cookie world is much easier than everyone is making out to be; if you have the right approach, tools and partners. Here’s why Google removing cookie support removes a longstanding false idol of attribution…

06/19/2024

How Advertisers can Harness the Power of AI in a Cookieless Era – Advertising Week - By Matt Hertig, CEO and Co-Founder of ChannelMix https://hubs.ly/Q02Cx58s0

06/19/2024

ChannelMix Unveils New AI-Powered Pacing Dashboard Product To Transform Campaign Marketing Measurement

ChannelMix, the industry-leading marketing revenue generation platform, announces the launch of its groundbreaking Pacing Dashboard product. This innovative tool sets new standards in media mix modeling, reshaping the way we track campaigns and manage budgets. ChannelMix’s Pacing Dashboard directl...

06/19/2024

Decoding Safari’s Latest Update: Implications for Click IDs and Their Role in Marketing Analytics – Is the End Nearing? - ChannelMix

By Matt Hertig, CEO and Co-Founder, ChannelMix Explore the potential impact of Safari’s Link Tracking Protection on digital marketing, uncovering the challenges it poses to campaign optimization and strategy development. The latest in privacy and security innovations to hit marketers comes with Sa...

06/18/2024

Celebrating another round of work anniversaries! Cheers to Randall, Kyle, Seth, and Zach on these special milestones! 🎉

03/04/2024

Only two days left to register!

Unlock the Future of Retail Marketing: Mastering MMM in a Cookieless World - ChannelMix

02/05/2024

diginomica's Barb Mosher Zinck's take on ChannelMix's Marketing Impact Modeling:

ChannelMix ticks the boxes for how marketers need to plan and track marketing performance. I didn't go through all the features of this platform; instead, I hit the points around predicting the best channel mix. The new Pacing feature packages things up nicely and gives marketers one analytics tool for everything they need to do to ensure they are doing what they can to meet their goals.

Attribution is an ongoing issue for marketers. Here's one possible solution...

02/01/2024

By automatically removing tracking parameters such as Google and Facebook click IDs from URLs, Safari’s Link Tracking Protection aims to curb cross-site tracking and protect user data. Is this the beginning of the end for campaign tracking URLs?

Explore the potential impact of Safari's Link Tracking Protection on digital marketing, uncovering the challenges it poses to campaign optimization and strategy development.