06/03/2026
Why AI can’t match human creative work
Even when people can’t tell the difference between human and AI content, they usually prefer the human, studies show.
It’s hard for people to tell the difference between AI-generated advertising and writing. So why do they respond better to the human-made stuff?
AI vs. Mad Men
Ipsos, along with faculty members from Syracuse University’s S.I. Newhouse School of Public Communications, just published a unique advertising study. They took 20 real ads from major brands, including Cheerios, Chewy, Febreze, Fiat, H&M, Old Navy, Herbal Essences, Ray-Ban Meta, TurboTax and Visa. They fed the same creative briefs used by the human ad creatives into Google Gemini, then used OpenAI’s Sora to generate fully AI-produced counterparts with no human intervention.
https://www.computerworld.com/article/4178383/why-ai-cant-match-human-creative-work.html