Sound Moves Marketing

06/16/2026

Great marketing isn’t just about looking good—it’s about creating experiences that are easy, clear, and effective.

We love helping businesses turn their online presence into something that truly works for them 🙌

Ready to elevate yours?

06/15/2026

Two things most business owners treat as separate are actually deeply connected:

Accessibility and SEO.

1 in 4 adults in the U.S. has a disability. 96% of websites have accessibility issues. And Google increasingly rewards sites that demonstrate strong user experience signals, which accessibility directly supports.

Clear structure. Descriptive labels. Logical content hierarchy. These aren't just good for users with disabilities, they're exactly what search engines look for too.

This is why we added both schema markup AND accessibility improvements to our Essential SEO Implementation package for 2026. Because they reinforce each other:

✅ Better structure helps search engines understand your content
✅ Better accessibility improves how all users experience your site
✅ Together, they signal to Google that your site is trustworthy and well-built

SEO isn't just about keywords anymore. It's about building a website that works for people and for search engines.

Curious what this looks like in practice? Happy to chat.

06/12/2026

You refreshed your website. Updated your services. Rewrote your about page.

But did you update your schema markup?

Most businesses don't because most businesses don't even know it exists.

Schema markup is the structured data layer underneath your content that tells search engines what everything means. And when your visible content changes but your schema doesn't, a gap opens up. Search engines start getting mixed signals about what your site is actually about.

This is called schema drift. And it quietly chips away at your search visibility over time.

Signs your schema might be out of date:
❌ You redesigned or migrated your site in the last 1–2 years
❌ Your services or offerings have changed
❌ You've never heard the term "schema markup" before today

If any of those hit close to home, it might be worth an audit.

We include schema implementation and maintenance in our Essential SEO package for exactly this reason. Feel free to reach out if you want a second set of eyes on your site.

06/11/2026

96% of websites still fail basic accessibility standards.
Let that sink in for a moment.

Nearly every business invests time and money into its website. We focus on design, content, SEO, performance, and user experience.
But accessibility?
That often gets overlooked.

The reality is that accessibility affects more than compliance. It influences how people interact with your website, how search engines understand your content, and increasingly, how AI-powered search tools interpret your information.

The good news is that accessibility improvements don't always require a complete redesign. Often, small changes can make a meaningful difference.

When was the last time you evaluated your website through the lens of accessibility?

Read the blog to learn more:

Website accessibility is no longer just about compliance. Learn how accessibility improvements support SEO, strengthen AI search visibility, enhance user experience, and help more visitors successfully engage with your website.

06/10/2026

Ever notice how some businesses show up in Google with star ratings, FAQs, or service details right in the search results before you even click?

That's called a rich result. And it's not luck.

It comes from schema markup, structured data that tells Google exactly what's on a page and how to display it.

Here's why it matters for your business:

📌 Rich results take up more visual space on the page. More space = More attention
📌 They signal credibility before someone even visits your site
📌 They can increase click-through rates by 20–30%+ depending on the format
📌 And they're available to any business, not just big brands

The catch? Your site has to have the right structured data in place for Google to generate them.

Most small business websites don't. Which means if yours does, you stand out immediately.

What does your Google listing look like right now? Plain link, or something more?

06/08/2026

Quick question for business owners:

When someone asks Google AI, Siri, or ChatGPT for a recommendation in your industry, is your business showing up?

If you don't know the answer, there's a good chance it's not.

AI search tools don't just crawl your website. They look for structured signals that tell them what your business does, who you serve, where you're located, and why you're credible. Without those signals, called schema markup, AI systems have a harder time confidently recommending you.

Here's the reality in 2026:
🔹 Structured data helps AI systems extract and trust your content
🔹 Pages with strong schema are more likely to appear in AI-generated answers
🔹 Only ~30% of websites are using schema effectively, which means most of your competitors probably aren't either

That's the window. But it won't stay open forever.

Leave a comment if you want to know how to check whether your site has schema markup in place.

06/04/2026

Think of your website like a resume.

You know what you do, what you offer, and why you're the right choice. But if that resume is hard to read (no clear sections, buried information, inconsistent formatting) a hiring manager might skim right past it.

Schema markup is like formatting your resume so Google can read it instantly.

It's the behind-the-scenes structure that tells search engines: this is a service page. This is who provides it. Here's what customers say. Here's where we're located.

Without it, search engines are making their best guess. With it, you're giving them a clear, confident answer.

And in a search landscape that's increasingly driven by AI, that clarity is what gets you surfaced — in results, in answers, in voice search — instead of your competitor.

Your website is already talking to Google. The question is whether it's saying the right things.

06/03/2026

This stopped me when I first saw it. 👇

Pages with advanced, well-implemented Schema Markup outperform pages without it — and not by a little.

✅ Higher impression gains
✅ 50% fewer clicks lost
✅ 43% less CTR decline

(Source: Schema App, Jan 2026)

Think about what that means for a local business running ads, investing in content, or trying to grow organically. You could be doing everything right on the surface — and still losing ground to a competitor whose website is just better structured underneath.

This is exactly why we added Schema Markup to our Essential SEO Implementation package this year. It's not optional anymore.

Want to know if your site has it, and if it's set up correctly? Send me a message. Happy to take a look.

06/02/2026

Referrals are valuable — but they shouldn’t be your only source of visibility.

I recently wrapped up an SEO project for Neural Revolution, an ADHD coaching and consulting practice looking to strengthen its organic search presence and reach more people actively searching online.

After 90 days:
• Website traffic increased by 150%+
• Organic search traffic more than tripled
• Blog content became a major traffic driver

One of my favorite parts of this project was hearing this from the client:
“It was immediately clear that my website and brand were in very capable hands.”
- Eliza Barach, Neural Revolution

Strategic SEO isn’t about chasing algorithms. It’s about creating a stronger long-term foundation for visibility, credibility, and growth.

View the full case study and results:
www.soundmovesmarketing.com/results

06/02/2026

What happens when strategic SEO aligns with meaningful content?

I’m excited to share a recent case study for Neural Revolution, where intentional SEO improvements helped transform their website into a much stronger source of organic visibility and traffic.

In just 90 days:

✔ 150%+ increase in website traffic
✔ Organic search traffic more than tripled
✔ Expanded visibility beyond branded searches
✔ Stronger long-term SEO foundation

One client quote that really stood out to me:
“Wendy helped me see how SEO and meaningful thought leadership can actually work together.” - Eliza Barach, Neural Revolution

That balance matters.

Read the full case study here:
https://www.soundmovesmarketing.com/coaching-practice

See how Sound Moves Marketing helped Neural Revolution improve SEO, expand visibility, and grow organic search traffic strategically.