E-Platform Marketing, LLC

03/26/2025

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Have AI and Trump changed Google's trajectory?

03/26/2025

Exciting news! The first Release Candidate (RC1) for WordPress 6.8 is now available for download and testing! This milestone is crucial as we prepare for the final release on April 15, 2025. Test it out and help us make WordPress better!

Learn more: https://wordpress.org/news/2025/03/wordpress-6-8-release-candidate-1/

03/26/2025

Are you on X, or have a business account on X? We are inviting you to follow us on X to get updates and information that you may find useful for maintaining a competitive edge online. The digital marketing industry is in another phase of "substantial changes".

We hope to see you showing up as and E-Platform Marketing follower on X.

03/23/2025

Another announcement this month by Google, regarding future algorithm updates: Google said there will be a series of improvements aimed to help "...better surface relevant, satisfying content” from content creators “throughout this year...". Regarding ranking shakeups and drops, Google search liaison Danny Sullivan wrote, “...some sites with great content and hearts in the right place still don’t provide a satisfying page experience...”.

As always, Google provides no substantive, specific criteria on what its algorithms find most acceptable or that improve ranking potential.

The bottom line is, Google is dramatically changing the criteria for high ranking, and sites that experience ranking drops may never recover. As Google continues to update its core ranking systems, including the utilization of AI-driven semantic search, ranking fluctuations are almost assured. Accordingly, every business that relies on its website for leads must apply much greater scrutiny to its content strategies and web-based deliverables.

Google will however keep working to reward content creators; but not all deserve to rank well at this point.

03/23/2025

Google is mid-way through the rollout of a major algorithm update. This is what Google had to say about this update:

"With any core update, we often see large volatility within the Google search results and ranking. These updates hopefully will improve the rankings of your sites or your clients’ sites. But some of you may see fluctuations or even downgrades in Google rankings and organic traffic".

This is the first core update of 2025 and the first core update since December. It will take up to two weeks to roll out.

03/12/2025

AI-driven semantic-based search models are the future of SEO. Get in touch with us to learn more about how we can advance your SEO potential with semantic markup and markdown.

Study reveals top AI models for text, image, and video generation, highlighting adoption trends and emerging industry leaders.

02/02/2025

Seeking an alternative to Google? Try this new search engine >>

The search engine built to prioritize truth, freedom, and individual rights. De-Mainstream your search results and finally beat big tech.

01/18/2025

Curious about using AI to generate content for your marketing campaign assets? We invite you to read a recent article published on LinkedIn with thoughts on the value of a sincere human touch in content development.

01/02/2025

In December, Google wrapped up a season of hyper-aggressive algorithm updates which have proven to be highly disruptive to Google's organic rankings. If your site has been affected you need to carefully review your situation and consider viable corrective measures. Keep in mind that past algorithm updates with such extreme outcomes are analyzed by Google and further updated. In these cases the subsequent updates tend to be corrective and resolve unintended problems.

There were six confirmed algorithm updates (three less than last year). But Google's March core update was Google's biggest update ever.

11/22/2024

DoJ mandates the Google divest itself of Chrome. Per Reuters: "Nov 21 (Reuters) - Efforts by U.S. antitrust regulators to break up Alphabet by forcing a sale of its Google Chrome browser and other proposals to limit its search dominance are likely to run into legal challenges on grounds the remedies are extreme." Depending on how this plays out, this could have a significant effect on user preferences for searches. Our forward-thinking team is following this closely to identify potential opportunities and pitfalls.

And that's only the beginning.

11/21/2024

Google has initiated a new Core Update to search algorithms. The general description of its purpose is “This update is designed to continue our work to improve the quality of our search results by showing more content that people find genuinely useful and less content that feels like it was made just to perform well on Search.”

Google's core update launched on 11 November and is may take up to two weeks to complete. Read more on the Wordtracker blog.

10/18/2024

In a move described as "peak irony", we just published a blog article titled, "Why AI is Bad for Digital Marketing". Visit our blog to see what AI has to say about the pitfalls of using AI.

When it comes to website content creation and digital marketing, there are significant drawbacks that make AI less ideal in certain situations. Let’s explore why AI might not be the best fit for these areas and why human intervention is still essential. In fact, people need to know that ...