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Interact Communications

Name: Interact Communications
Address: 502 Main Street, La Crosse, WI, 54601, US
Telephone: +16087818495
Price range: $

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Interact Communications

100% community college marketing: The oldest marketing & enrollment agency for 2-year colleges, districts, & foundations. Links: https://linktr.ee/Interactcom

02/27/2025

In the latest Trends in International Mathematics and Science Study, scores for U.S. fourth and eighth graders drastically dipped to 1995 levels, when the test was first given. For fourth graders, the decline in scores was due to struggling students in the 25th percentile, while eighth graders saw declines for both high- and low-performing students. Overall, boys scored higher than girls, revealing a widening gender disparity.

“This is alarming,” said Dr. Peggy Carr, National Center for Education Statistics Commissioner, in a recent New York Times article. “These are sharp, steep declines.”

For more martech and education headlines you won't want to miss, check out On the Cutting Edge, February Edition: https://hubs.la/Q034zZxr0

02/20/2025

Talk about starting the new year off right: The U.S. Department of Labor recently announced that it will invest $65 million in community college career training in critical industries. Called the “Strengthening Community Colleges Training Grants Program,” the funding will help 18 colleges nationwide with programs in manufacturing, health care, IT, and more. Recipients include Foothill-DeAnza Community College District in California and five Hispanic-serving colleges to increase career opportunities for historically underrepresented students.

U.S. Secretary of Labor Julie Su said on on CC News Now, “This is how we fundamentally shift workforce training programs to better invest in improving the lives of America’s workers.”

For more martech and education headlines you won't want to miss, check out On the Cutting Edge, February Edition: https://hubs.la/Q034zZKy0

02/13/2025

Pssst! Keep an eye on Bluesky: As of this January, the platform busted through the 25 million user mark. The app is open source, which means the company is transparent about its developments. While the platform started as a Twitter side project and works like a stripped-down X, it is now an independent public benefit corporation. It’s true that Bluesky does not currently support ads, but that could change in the future. Still, as a burgeoning platform, colleges may want to experiment with organic engagement to see if their students are surfing on Bluesky.

For more martech and education headlines you won't want to miss, check out On the Cutting Edge, February Edition: https://hubs.la/Q034B45C0

02/10/2025

A well-designed, user-friendly site can break down barriers that keep students from applying — elements like confusing navigation, slow loading times, or outdated information. For students exploring their options, a seamless digital experience can mean the difference between choosing your college or moving on.

The good news? Data from Media Prefs can show you how to make your website work harder for you and resonate with today’s students!

Ready to create a website that wows and converts? Be sure to mark your calendar: Our Spring survey opens next week on Feb. 17!

02/06/2025

The marketing organization WARC recently released “The Future of Media 2025” report, outlining top media planning and advertising trends. While worldwide advertising spending crested at more than $1 trillion last year, that number is projected to grow by more than 10%. In fact, over the last decade, global ad spending has more than doubled. The report looks at new marketing options and how the search giant Google is being challenged by social media platforms, the emerging source for younger consumers.

“As spend and sentiment shifts to channels like social, influencers, podcasts, and gaming, new tactics for brand building are emerging,” states the Martech Cube. “Advertisers are adapting campaigns for platforms where attention is more fleeting, and lots of little exposures need to work together to improve brand outcomes.”

For more martech and education headlines you won't want to miss, check out On the Cutting Edge, February Edition: https://hubs.la/Q034zZXq0

02/05/2025

Black History Month 2025 is here! Are you ready to find out why the monthlong celebration is important in higher education and what you can do to observe it? Then read our latest blog, "Why Black History Month 2025 Is Important in Higher Ed":
https://hubs.la/Q033Nj2f0

02/03/2025

What does this info tell us? Digital is king when it comes to reaching today’s students! 💻

Your students are navigating a fast-paced, digitally-driven world — and meeting them where they are is more critical than ever. Whether crafting engaging email campaigns or strengthening your online presence, it’s time to align your strategy with what really works.

Shout out to your college if you're already leveraging Media Prefs insights to boost connections with your students. 🙌 Ready to take your digital engagement to the next level? Let’s chat!

01/31/2025

Before we say goodbye to January, we’re celebrating our own amazing Editorial Project Coordinator, Brittany, who lit up the stage in White Christmas this past winter! 🎭✨Through snowstorms and unexpected challenges, she helped bring the holiday spirit to life. Way to go, Brittany! 👏 Now… is it spring yet? 🌸

Photography by Theresa Smerud

01/30/2025

Ad truncation isn’t always a bad thing. In fact, truncation can be used as a force for good to capture your audience’s attention.

Here are some examples of powerful truncation “teasers” from our Chief Marketing and Growth Officer, Chelsey Bowers:

👉 “Success is not a choice — it’s a…”
👉 “Don’t just dream it…”
👉 “College isn’t what you think…”

Want even more truncation tips? Check out our latest blog, “When Meta Ads Are a Mega Pain: Top 3 Advertising Tips to Triumph Over Truncation,” for more:

https://hubs.la/Q0304vGK0

01/29/2025

We get it: Many of our community colleges have small departments and are strapped for time and resources. But the real question is, can you afford not to take the time to investigate your data and make a smart plan?

Find out more on our latest blog, “Strategic Planning for Community Colleges with Rich Results: New Year, New Innovations”:
https://hubs.la/Q02-LWrm0

01/28/2025

Today, we want to give a huge shoutout to the financial aid teams at community colleges. With the spring semester around the corner, they’re working tirelessly to ensure students have the resources they need to succeed. 🎓💰 Your hard work helps make education accessible for all. THANK YOU for your dedication!

01/24/2025

When you're the boss, the employee, AND the motivation 💼🐾

Address

502 Main Street
La Crosse, WI
54601

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

+16087818495

Website

http://www.interactcom.com/

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