06/19/2026
When a CEO from the office furniture industry signed up for Bizzuka's , he had one goal: learn enough to hand it off to someone else.
He wasn't expecting to build anything. He just wanted to understand what all the fuss was about.
His company sells high-end furniture to businesses outfitting large commercial spaces. When potential clients issued RFPs, those documents ran about 350 pages.
Finding the furniture section buried inside lighting specs and construction requirements took his team three to six hours just to figure out whether the contract was worth pursuing. If they decided to bid, writing the response required 2.5 people working for 2 - 3 weeks. That workload meant they could only go after about three opportunities a year, even though winning one brought in anywhere from a quarter million to a $1.5 million.
John Munsell shared this story with Mike Stelzner on AI Explored as an example of what happens when training helps people identify the right problem to solve. During the program, the CEO built a tool that could analyze a 350-page PDF and produce a go or no-go recommendation in 20 minutes. A full RFP response went from weeks of work to two hours with one person.
His reaction when it worked: this is going to mean millions of dollars because we can now bid on 3-5 RFPs a month instead of three a year.
He came in to observe. He left with something that changed the economics of how his company competes.
Check out our complete discussion in the comments.