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GasStoveCreative

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GasStoveCreative

GasStoveCreative provides digital and traditional marketing services to small and mid-sized business No one gets excited from thinking inside the box!

Think OUTSIDE the box with GasStoveCreative. We are a full-service, Boutique Marketing company that specializes in helping small, local businesses expand their online presence. If you’ve already tried marketing on your own but haven’t seen any results, then we’re the company for you! We also offer Branding Services as well as services to handle all of your traditional marketing needs. From Business Cards, Brochures, Promotional Items, and Trade Show Set-Ups to Media Buying. We are your one-stop Marketing Services Resource!

10/28/2026

Season 6 continues with a conversation about building a business with intention, not just ambition.

Entrepreneurship often gets framed around taking the leap. Josh Sprague offers a different perspective: sometimes the smartest move is knowing when to wait.

If you’ve been enjoying The Cookbook, one of the best ways you can support the show is by downloading the episode. It makes a bigger impact than you know and helps us reach more listeners who need these conversations.

Josh builds and operates consumer product brands, and he shares lessons from building businesses from the ground up, including why he believes entrepreneurs should keep their day job until they have a strong foundation and a clear path forward.

When Josh left his job, his business generated just $22,000 in net profit that year. It wasn’t enough to live on.

His advice? Focus on the big picture: Who is your customer? How do you reach them? And how do you scale?

We also talk about the rising costs of digital advertising and shipping, and why strong organic marketing can become critical for consumer brands.

If you’re building something from scratch, this episode is a reminder that patience, planning, and ambition can absolutely coexist.

Listen now:

Apple Podcasts: https://lnkd.in/gGcMwQiy
Spotify: https://lnkd.in/dEvFRWgW
YouTube: https://lnkd.in/gX8gkWCT

Connect with Josh Sprague:

Website: https://lnkd.in/gaVXRD2z
LinkedIn: https://lnkd.in/gUcYNncF

...®

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

10/22/2026

Today I’m talking about your website’s REAL job, and it might not be what you think.

Your website isn’t just there to look good, share information, or show off what you sell. When it comes to generating business, it has one job: get the right person to take the next step.

That means clicking your contact form.

Think about it - someone lands on your website, they understand the problem you solve, they see how you can help, they get the information they need to feel confident in your business.

What happens next? Do they feel ready to reach out, or do they leave without taking action?

Your website should guide people through a journey that makes contacting you feel like the natural next step. Every section should help build that connection and move them closer to reaching out.

Traffic is great. Rankings are great. But if people visit your website and never contact you, we need to look at what’s happening between the visit and the click.

So, does your website do its job? If you’re not sure, let’s look at it together and figure out what might be getting in the way.

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

10/20/2026

Turning 18 doesn’t mean you’re ready to face the world alone. So why do we expect young people aging out of foster care to do just that?

This week on The Cookbook, I’m welcoming back for a new conversation about advocacy, family, and what happens when the systems meant to protect people leave them without the support they need.

If you’ve been enjoying The Cookbook, one of the best ways you can support the show is by downloading the episode. It makes a bigger impact than you know and helps us reach more listeners who need these conversations.

Paula is an attorney, licensed clinical mental health counselor, and author of Tumbleweeds: How to Be an Advocate for Your Children and Yourself in a Failing System.

In this conversation, Paula shares why she refused to let her daughter, Tanya, face adulthood alone after aging out of foster care at 18. Having met Tanya at 14 as her court-appointed child advocate, Paula knew that becoming an adult didn’t mean Tanya no longer needed support, she needed help building the foundation to stand on her own.

That personal experience connects directly to the heart of Tumbleweeds: helping families navigate broken systems, advocate for their children, and find their voice when the stakes are high.

Listen now:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cookbook-recipes-for-marketing-business-success/id1627107453
YouTube: https://youtu.be/xBzIbDWB3fA

Connect with Paula Yost:
Website: https://paulayost.com
LinkedIn: https://www.linkedin.com/in/paula-yost-3279741b/?isSelfProfile=false

...®

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call.

10/15/2026

Today I’m talking about something that doesn’t get nearly enough attention: getting found is only half the battle.

We talk a lot about SEO, AEO, GEO, and all the ways people can find your business online, but ranking well doesn’t mean much if someone lands on your website and still doesn’t understand why they should choose you.

Within those first few seconds, your website should make one thing clear: you understand the problem they’re trying to solve, and you can help solve it.

Then what?

The website needs to guide them.

As they scroll, they should be able to understand why your solution matters, how you can help, and why you’re the right fit.

Notice what I didn’t say: why you are amazing.

Because your website isn’t about you. It’s about them.

Their problem comes first. Their questions come first. Their needs come first.
Your job is to create a flow that tells that story and makes it easy for them to keep moving toward the information they need.

Go look at your website...does it guide people through that journey, or does it make them work to figure out what you do and why it matters?

Getting found gets them through the door, user experience gives them a reason to stay.

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

10/13/2026

Season 6 continues with a conversation that challenges the way we think about organization, productivity, and lasting change.

If you’ve been enjoying The Cookbook, one of the best ways you can support the show is by downloading the episode. It makes a bigger impact than you know and helps us reach more listeners who need these conversations.

This week, I’m joined by Lisa Woodruff, founder and CEO of Organize 365 and host of the Organize 365 Podcast, with more than 24 million downloads.

Lisa didn’t start out as the picture of organization. In her 40s, she describes her life as a “dumpster fire,” and she desperately wanted to feel more in control. She reorganized her home, started professional organizing, and quickly discovered something that changed everything.

Lisa explains that lasting change goes deeper than decluttering or creating systems. It comes from the habits and beliefs we slowly develop until they become part of who we are.

If you’ve ever gotten organized, only to find yourself back in the same overwhelmed place later, this conversation will give you a fresh perspective on what it takes to make change stick.

Listen now:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cookbook-recipes-for-marketing-business-success/id1627107453
Spotify: https://open.spotify.com/show/19rtuiXLelVXYtJeaILEKg
YouTube: https://youtu.be/slQq0gRZ7sk

Connect with Lisa Woodruff:

Website: https://organize365.com/
LinkedIn: https://www.linkedin.com/in/lisawoodruff/?isSelfProfile=false

...®

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

10/08/2026

Today I’m talking about a question I get all the time: What should come first, your website, SEO, social media, or video?

My answer is pretty simple: start with your website.

If you already have a really good website that works for your business, then SEO is next. You need people to be able to find that website. From there, build out your social channels. Then bring in video.

Why this order?

All those other channels need somewhere to lead people. Your social posts can send people to your website. Your YouTube videos can send people to your website. Your SEO helps people find your website in the first place.

Think of your website as the home base.

You can have a great social presence. You can create fantastic videos. You can rank well in search, but if there’s no strong website waiting for people when they click through, you’re missing a big part of the opportunity.

So if you’re trying to figure out where to put your time and money, start with the foundation.

Website. SEO. Social. Video.

That’s the order I believe makes the most sense for a business.
What do you think?

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

10/06/2026

Season 6 of The Cookbook is here! And we’re kicking things off with a conversation about what it really means to step into your next level of leadership.

After some time away, it feels right to return with a reminder that growth doesn’t always mean doing more.

If you’ve been enjoying The Cookbook, one of the best ways you can support the show is by downloading the episode. It makes a bigger impact than you know and helps us reach more listeners who need these conversations.

This week, I’m joined by Camille Miller, 3x bestselling author, founder of the Soul Professional Movement, and business designer and strategist for soul-led entrepreneurs.

Camille shares how she’s evolving from being the person who teaches everything to becoming the leader who creates the space for other experts, facilitators, and leaders to shine.

Her community now spans 6 continents and 48 countries, and her experience has taught her something powerful: you don’t have to be the master of everything.

That’s what makes this such a powerful way to open Season 6.

If your business is growing and the next chapter requires you to lead differently, this conversation is a great place to start.

Listen now:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cookbook-recipes-for-marketing-business-success/id1627107453
Spotify: https://open.spotify.com/show/19rtuiXLelVXYtJeaILEKg
YouTube: https://youtu.be/bdPZbI15T-M

Connect with Camille Miller:

Website: https://soulprofessional.com
LinkedIn: https://www.linkedin.com/in/camillelmiller/

..®

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

10/01/2026

So today I’m kicking off a new round of Thursday conversations with something I’ve been saying for years: If you’re not online, you’re not an option…® and I believe in it so much that I’ve actually had it trademarked.

We’ve been sharing some of my past conversations over the last few months, but now we’re getting back to brand-new videos and the marketing conversations happening right now.

This one felt like the right place to start because being online isn’t enough anymore. You have to be findable.

A business owner recently reached out to me looking for SEO and web services. Naturally, I asked how they found me.

Their answer? Google.

Then they told me they thought the whole “If you’re not online, you’re not an option…®” idea was outdated.

I had to laugh.

Because they found me.
They didn’t find them.
That’s the point.

You can have a great business. You can have a great website. You can be incredibly good at what you do, but if your ideal customers can’t find you when they’re looking for what you offer, you’re not even in the running.

They’re going to find someone else who shows up.

That’s why visibility matters. Not just being online. Being findable.

So here’s your homework: Google yourself. Then check how you show up in AI search.
What happens when someone searches for the exact thing you do?

Do you show up?

Because if you’re not being found, you’re not being considered.
And I’m still standing by it: If you’re not online, you’re not an option…®

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

09/29/2026

Season 6 is coming in HOT.

The Cookbook is back, and we’re bringing you the real ingredients behind success.

The wins. The setbacks. The lessons. The messy middle. The moments that worked beautifully and the ones that definitely did not go according to plan.

Because success isn’t half-baked. And neither are these conversations.

Our guests are opening up about what it really took to build, grow, pivot, stumble, learn, and keep going. No polished highlight reel. Just honest stories, hard-earned lessons, and the ingredients that shaped where they are today.

Yes, things might get a little messy. That’s where the fun begins.

Season 6 of The Cookbook is coming this October. Get ready to pull up a chair, turn up the fire, and dig in.

…®

09/24/2026

This is a repurposed conversation because scaling a business often means learning how to stop doing everything yourself.

And yes, I know. Easier said than done.

I have worked with contractors and virtual assistants for years, but handing over core responsibilities in my business was a completely different story. I am a bit of a control freak, and delegating had a way of bringing some trust issues to the surface.

For a long time, it felt easier to just do something myself. You know the thought: "It will take me longer to explain it than to just get it done."

But here is the thing. If you take the time to teach someone how to do it, you do not have to keep doing it forever.

That was a big shift for me.

Learning to delegate and trusting the right people to take ownership of certain responsibilities has been incredibly freeing. It has allowed me to step back from tasks that do not need me and focus my time and energy on other areas of the business.

So, what is your biggest challenge when it comes to scaling your business?

♨️♨️♨️♨️♨️

I'm Iris, Founder and CEO at Gas Stove Creative. Business owners call me when they're ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Wondering where to start? Set up a discovery call and we'll figure out what's worth your time.

30-Minute Discovery Call: Schedule a discovery call

Address

17 S 6th Street Suite 16
Lafayette, IN
47901

Opening Hours

Monday	8am - 9pm
Tuesday	8am - 9pm
Wednesday	8am - 9pm
Thursday	8am - 9pm
Friday	8am - 9pm

Website

http://www.gasstovecreative.com/

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