GasStoveCreative

GasStoveCreative GasStoveCreative provides digital and traditional marketing services to small and mid-sized business No one gets excited from thinking inside the box!

Think OUTSIDE the box with GasStoveCreative. We are a full-service, Boutique Marketing company that specializes in helping small, local businesses expand their online presence. If you’ve already tried marketing on your own but haven’t seen any results, then we’re the company for you! We also offer Branding Services as well as services to handle all of your traditional marketing needs. From Busines

s Cards, Brochures, Promotional Items, and Trade Show Set-Ups to Media Buying. We are your one-stop Marketing Services Resource!

This is a repurposed conversation because one of the biggest mistakes growing businesses make is assuming everyone knows...
08/27/2026

This is a repurposed conversation because one of the biggest mistakes growing businesses make is assuming everyone knows they've changed.

Maybe you've expanded your services. Maybe you've refined your niche. Maybe you've shifted the type of clients you serve or the problems you solve.

Those are exciting milestones, but if your website, messaging, marketing, and referral partners are still telling yesterday's story, your brand will continue attracting yesterday's opportunities.

Growth is not just about changing what you do. It is about making sure every part of your business reflects where you are today.

That means updating more than your logo or website. It means communicating your evolution, aligning your messaging, refreshing your marketing, and making it easy for people to understand who you are now and how you help.

Repurposing this reminder because your brand should evolve with your business. When your story changes, make sure the people who champion your business know it too.

08/21/2026

This is a repurposed conversation because sometimes the biggest productivity boost has nothing to do with a new tool or a better workflow. Sometimes, it starts with clearing the noise.

I'll be the first to admit it. Even with systems in place, it's easy to let emails pile up. Spam sneaks in. Newsletters go unread. Before you know it, your inbox has become something you avoid instead of something that helps you run your business.

Cleaning it up is not glamorous, and it certainly isn't a quick task. But every time I make the effort, I'm reminded how much mental space it frees up.

Running a business comes with enough decisions and distractions already. Your inbox shouldn't be one of them.

Repurposing this reminder because organization is not about perfection. It's about creating space to focus on the work that actually moves your business forward.

After more than 110 conversations with entrepreneurs on our The Cookbook: Recipes for Success in Business and Marketing...
08/21/2026

After more than 110 conversations with entrepreneurs on our The Cookbook: Recipes for Success in Business and Marketing podcast, three themes consistently rose to the top:

1. Love what you do.
2. Build something people genuinely need.
3. Don't try to figure it all out alone.

The last one resonates with me the most.

When I restarted my business, finding a coach gave me something I didn't have on my own: perspective. They helped me organize my ideas, clarify my direction, and build a roadmap that turned uncertainty into action.

No matter where you are in your journey, there is always something to learn from people who have walked a different path. Sometimes the best advice isn't a new strategy. It's hearing a familiar truth at exactly the right time.

Repurposing this conversation because success rarely comes from one big breakthrough. More often, it's built by applying timeless principles with consistency and purpose.

08/21/2026

This is a repurposed conversation because there are so many people with valuable knowledge, meaningful experiences, and incredible stories who never share them simply because they do not know where to start.

That is one of the reasons I love podcasting.

A podcast creates space for conversations that cannot always be captured in a social media post or a short video. It gives people the opportunity to share what they have learned, why they do what they do, and the experiences that have shaped their business.

Every episode becomes an opportunity to connect with someone who needs to hear your message.

The production side is important, and we take care of that so you can focus on the conversation. From recording introductions and outros to making sure your lighting, sound, and setup are working, our goal is to make the process feel simple so your message remains the focus.

Repurposing this reminder because your expertise deserves more than a fleeting moment online. Sometimes the most powerful thing you can do is create space for a conversation that continues long after the recording ends.

Businesses invest heavily in making their websites look great, but they overlook the structure that helps people and sea...
06/18/2026

Businesses invest heavily in making their websites look great, but they overlook the structure that helps people and search engines understand what the site is actually about.

Website design and SEO are not separate conversations. They work together. The way your pages are organized, the hierarchy of your content, your page speed, and the overall structure all influence how search engines interpret your website and how users experience it.

Think of it this way. Google reads your website much like someone reads a book. It looks for a logical flow, clear chapters, and organized information to understand who you are, what you do, and whether your content deserves to be shown in search results.

That is why SEO should never be an afterthought. It should be built into the foundation of your website from day one.

A strong website does more than look good. It communicates clearly to your audience, performs well technically, and creates opportunities for your business to be found by the people already searching for what you offer.

Repurposing this reminder because good design gets attention, but strategic design gets results.

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This is a repurposed conversation because it is one of the questions we get asked all the time. Why hire a professional ...
06/18/2026

This is a repurposed conversation because it is one of the questions we get asked all the time. Why hire a professional when you can build a website yourself?

The truth is, building a website is about so much more than picking a template and adding your logo. It is about creating an experience that guides visitors, builds trust, communicates your value, and converts interest into action.

When you decide to do it yourself, you are not just investing money. You are investing your time. You are taking on the responsibility of understanding user experience, messaging, SEO, lead generation, and the countless decisions that influence whether your website works or simply exists.

Can you build your own website? Absolutely.

The better question is whether that is the best use of your time and whether the final result is helping or hurting your business.

The cost of a DIY website is often hidden in the opportunities you never knew you missed. The lead that never reached out. The customer who left because they could not figure out what you do. The credibility that was lost before a conversation even started.

A website should be one of your hardest-working business tools, not another item on your to-do list.

Repurposing this reminder because the conversation is just as relevant today. Sometimes the most expensive choice is the one that looks the least expensive upfront.

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This is a repurposed conversation because it is one of the biggest misconceptions we see when businesses decide it is ti...
06/18/2026

This is a repurposed conversation because it is one of the biggest misconceptions we see when businesses decide it is time for a website refresh.

The first instinct is usually to update the design. New colors. New images. New layouts.

While those things can improve the look of a website, they do not automatically improve how it performs.

A website is not supposed to be a digital brochure. It should clearly communicate who you help, how you help them, and what visitors should do next.

If someone lands on your homepage and cannot figure that out within a few seconds, the issue is not the design. It is the strategy behind it.

Then there is SEO. Too often, it gets overlooked during a refresh. But if search engines cannot properly understand and index your website, you are making it harder for the right people to find you in the first place.

The biggest mistake is treating a website refresh like a cosmetic update instead of a business decision.

A new paint job does not fix a broken foundation.

Before you start thinking about a redesign, take a look at your homepage. Can a visitor immediately understand what you do, who you help, and what to do next?

If not, start there.

Repurposed because this reminder is just as relevant today as it was when we first shared it.

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And clarity isn’t just about simplifying your message. It’s about using their words, not yours.I see this all the time. ...
05/07/2026

And clarity isn’t just about simplifying your message. It’s about using their words, not yours.

I see this all the time. Smart business owners with real expertise writing posts that go nowhere, and the issue isn’t what they know, but the language they’re using to share it.

You write in the words you use inside your business. The terms your team throws around. The phrases that feel professional and precise. But your client doesn’t live in your business. They live in their own world, with their own words for what they need, and when your content speaks your language instead of theirs, they scroll past.

A pest control client of mine doesn’t search “integrated pest management.” They search “how do I get rid of mice in my attic.” Same problem, completely different words. If your content only speaks the first language, you’re invisible to the people typing the second one.

Clarity isn’t about dumbing things down. It’s about translating. Knowing what your client actually calls the thing they’re trying to solve, and meeting them in that exact spot.

If this is hitting, you already know which posts of yours need a second look.

05/05/2026

If you’ve been enjoying The Cookbook, one of the best ways you can support the show is to download the episode, follow us on your favorite podcast platform, and leave a quick review. It has a greater impact than you realize and helps us reach more listeners who need these conversations.

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cookbook-recipes-for-marketing-business-success/id1627107453

This week on The Cookbook, I’m sitting down with someone who is redefining what growth actually looks like for high-performing leaders. Meet Dr. Erin Burgoon, PhD, social psychologist, executive coach, and bestselling author of Joy-Full AF.

Erin works with leaders at the exact moment when what got them here stops working. Whether it is scaling a company, navigating succession, or building an operation that can truly support the mission, their work sits at the intersection of psychology and strategy. With a PhD in psychology and leadership experience at Facebook and Microsoft, Erin brings both depth and real-world impact to every conversation.

If you are in a season where what used to work no longer does, this episode will help you rethink how you grow, lead, and move forward.

Listen now:

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-cookbook-recipes-for-marketing-business-success/id1627107453

Connect with Erin Burgoon:
Website: https://drerinb.com/
LinkedIn: http://linkedin.com/in/drerinb

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I'm Iris, Founder and CEO at GasStoveCreative. Business owners call me when they’re ready to turn up the fire on their marketing by dialing in on the strategy that works best for them. I love helping business owners cut through the noise so they can connect with customers and clients who need their expertise.

Is your website converting visitors to leads? Let’s find out. Let us run a complimentary site audit for you and see how you’re showing up.

https://lnkd.in/gXTrx_Xt

NOT EVERYTHING NEEDS TO BE SHARED TO BUILD TRUST.This is a repurposed message from last year, and it still holds. If any...
04/30/2026

NOT EVERYTHING NEEDS TO BE SHARED TO BUILD TRUST.

This is a repurposed message from last year, and it still holds. If anything, it matters more now with how much content is being pushed out every day.

There is this idea that in order to connect, you have to share everything. Every detail. Every experience. Every thought. That is not a strategy. That is just noise.

Storytelling works when it is intentional. When it has a purpose. When there is a clear takeaway for the person on the other side of it. Otherwise, it is just content that fills space without actually building anything.

Trust is not built on how much you share. It is built on how clearly and consistently you show up with something that matters to your audience.

Some people will overshare and call it authenticity. That does not mean it is effective.
The goal is not to say more. The goal is to say what actually matters.

Repurposed for a reason. Still relevant. Still necessary.

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Lafayette, IN
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