11/04/2026
Your CPA firm wants to grow advisory revenue.
So what is the first move?
Hire an expensive tax strategist?
Recruit a senior advisor from another firm?
Pay a recruiter $15,000–$20,000 to find someone who might be able to build an advisory practice?
𝗪𝗵𝗮𝘁 𝗶𝗳 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗴𝗿𝗲𝗮𝘁 𝘁𝗮𝘅 𝗮𝗱𝘃𝗶𝘀𝗼𝗿 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝘄𝗼𝗿𝗸𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂?
Most CPA firms have talented accountants who know their clients, understand their businesses, and prepare their tax returns year after year.
But they've been trained to process compliance work.
Not identify planning opportunities.
Not ask strategic questions.
Not model tax-saving scenarios.
Not communicate recommendations.
Not lead advisory conversations.
Then firm leadership wonders why advisory revenue isn't growing.
𝗬𝗼𝘂 𝗰𝗮𝗻𝗻𝗼𝘁 𝗲𝘅𝗽𝗲𝗰𝘁 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗿𝗲𝘀𝘂𝗹𝘁𝘀 𝗳𝗿𝗼𝗺 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝘄𝗵𝗼 𝘄𝗲𝗿𝗲 𝗼𝗻𝗹𝘆 𝘁𝗿𝗮𝗶𝗻𝗲𝗱 𝗳𝗼𝗿 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲.
The solution isn't always another expensive hire.
It's developing the people you already have.
Our article by Vincent Howard, CPA, explores how accounting firms can transition tax staff from order-taking compliance roles into higher-value advisory professionals.
That means teaching them to:
✓ Recognize tax planning opportunities
✓ Ask better client questions
✓ Move beyond historical tax preparation
✓ Analyze options and potential outcomes
✓ Communicate recommendations confidently
✓ Understand when to escalate complex issues
✓ Build stronger, proactive client relationships
The goal isn't to turn every tax preparer into a senior strategist overnight.
It's to build a structured development pathway from technical ex*****on to advisory judgment.
𝗦𝘁𝗼𝗽 𝗮𝘀𝘀𝘂𝗺𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝘁𝗮𝗹𝗲𝗻𝘁 𝗵𝗮𝘀 𝘁𝗼 𝗰𝗼𝗺𝗲 𝗳𝗿𝗼𝗺 𝗼𝘂𝘁𝘀𝗶𝗱𝗲 𝘁𝗵𝗲 𝗳𝗶𝗿𝗺.
Your next generation of advisors may already be sitting in your tax department.
They just need the opportunity and training to develop.
𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲:
https://getskillability.com/how-to-turn-order-taking-tax-staff-into-high-ticket-advisory-engines-without-the-recruiting-tax/