10/31/2026
The best first AI project is usually not the biggest one. It is the repeat task you can define clearly.
Pick one workflow your team performs again and again. Before you automate it, write down:
- the approved inputs;
- the person who reviews the output;
- the handoff when the request is unclear; and
- the outcome you will measure.
Then run a small pilot. Compare the work to your baseline for accuracy, voice, and usefulness—not just how quickly a draft appeared.
That boundary matters. A pilot can show whether a workflow is ready for a broader rollout, needs better source material, or should remain human-led. It does not make every task a good candidate for automation.
MSW’s AI and marketing training helps teams turn one repeatable task into a governed workflow. Review the Digital Mind blueprint in the first comment.