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Monday 8:30am - 5pm Tuesday 8:30am - 5pm Wednesday 8:30am - 5pm Thursday 8:30am - 5pm Friday 8:30am - 5pm

YDOP

Digital marketing strategy and execution for businesses serving local markets.

We help organizations succeed online by offering insights, empowerment, and direction.

08/25/2023

Every month, we celebrate our team members with MOPPA* award nominations, and the previous winner passes the mop to the new winner 🏆 Our most recent award winner is Becki, who joined our Account Manager team in late May!

While Becki consistently identifies growth potential for her clients, she also possesses a unique talent for cultivating collaborative opportunities within our team. Anyone who has collaborated with Becki will attest to her positive, can-do attitude and the thoughtful approach she brings to every project. She encourages her teammates to harness their strengths and passions, aiming for collective success. In just three months with us, Becki has effortlessly showcased her leadership qualities. Congratulations, Becki! We’re grateful for your invaluable contributions to YDOP!

*What's up with the mop? Over the years, the YDOP team has developed a unique culture that has shaped who we hire, our relationships with clients, and how we support one another. Our culture can be summarized by the acronym MOPPA:
M - Motivated by Mastery
O - Others First
P - Partnership
P - Productivity
A - All In
Every month the YDOP employees nominate an individual who demonstrated an aspect of MOPPA in that given month. We read the nominations out loud and celebrate their victory as a team; plus, you get to hold the YDOP mop with the team member who won previously, passing on the mop.

08/17/2023

We are thrilled to share some exciting news that marks a new chapter for our company and our clients! YDOP and WTM Digital, two leading marketing agencies, have officially merged, combining our strengths and expertise to bring you an even more powerful and comprehensive suite of marketing solutions.

What does this mean for our clients?
✨ 𝐓𝐰𝐨 𝐏𝐨𝐰𝐞𝐫𝐡𝐨𝐮𝐬𝐞𝐬, 𝐎𝐧𝐞 𝐆𝐨𝐚𝐥: While YDOP and WTM will continue to operate as two distinct entities, the merger has unlocked an unparalleled synergy of marketing resources. This collaboration will empower us to offer you a broader spectrum of services, strategies, and insights that cater to your unique business needs.
🤝 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐕𝐢𝐬𝐢𝐨𝐧: We are excited to announce that Mike Canarelli is now the proud owner of both YDOP and WTM. Both agencies will run side by side, leveraging their individual strengths to deliver exceptional results. Furthermore, we’re delighted to inform you that Steven Wolgemuth will remain actively involved in shaping our collective future for the next two years.
🌟 𝐂𝐨𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐫𝐲 𝐒𝐤𝐢𝐥𝐥 𝐒𝐞𝐭𝐬: One of the most exciting aspects of this merger is the complementary skill set our teams bring to the table. YDOP boasts unparalleled expertise in localized digital marketing, conversion optimization, and cutting-edge website development. On the other hand, WTM Digital has curated a team of top-tier digital strategists with profound proficiency in national paid and organic search, conversion rate optimization, technical SEO, and eCommerce solutions. Together, we present a comprehensive range of services that cover all aspects of modern digital marketing.
💡 𝐒𝐡𝐚𝐫𝐞𝐝 𝐂𝐮𝐥𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐕𝐚𝐥𝐮𝐞𝐬: YDOP and WTM share not only a similar culture but also a shared belief when it comes to integrity, family, and community. This alignment of values will underpin our collaboration, ensuring that our work remains grounded in innovation, dedication, and the pursuit of excellence.

We believe that this merger marks the beginning of a new era where the power of combined expertise will elevate our clients' marketing endeavors to unprecedented heights. Our commitment to delivering exceptional results remains unwavering, and we’re eager to embark on this exciting journey together.

If you are a current client and have any questions, curiosities, or ideas, please do not hesitate to reach out to your dedicated account managers or the leadership team at any time. We are here to ensure a seamless transition and to continue providing the highest level of service you’ve come to expect from us. Thank you for your continued trust and partnership. Here’s to a future of success, growth, and unlimited possibilities!

08/07/2023

After many wonderful years on Orange Street, the YDOP team has moved! Our new home is only 2.5 blocks away at 📍225 E Grant Street, Suite 1, so we’re still in the same great neighborhood of downtown Lancaster 🧡

08/03/2023

Working lunches are best with great coworkers, big doors that let sunshine in, and delicious food from ! ☀️🌯 What are your favorite places to grab lunch in downtown Lancaster?

07/20/2023

We're a little behind, but always excited to celebrate our team members doing great things! In June, we "passed the mop" from Mike M to Michael as we celebrated our monthly MOPPA* awards 🏆 Michael is a huge support to our team and never hesitates to step up and help wherever he is needed. He's humble, has a great sense of humor, and is "Motivated by Mastery" as he's always striving to learn more about marketing! In June, he attended the 2023 Conversion Conference in Las Vegas, where he heard from experts on the latest strategies for AI and how it can drive conversion rate optimization. Thank you, Michael, for sharing your knowledge with us and being such a great team member!

*What's up with the mop? Over the years, the YDOP team has developed a unique culture that has shaped who we hire, our relationships with clients, and how we support one another. Our culture can be summarized by the acronym MOPPA:

M - Motivated by Mastery
O - Others First
P - Partnership
P - Productivity
A - All In

Every month the YDOP employees nominate an individual who demonstrated an aspect of MOPPA in that given month. We read the nominations out loud and celebrate their victory as a team, plus, you get to hold the YDOP mop with the team member who won previously, passing on the mop.

04/04/2023

It's MOPPA time and we're breaking records with this one! Awesome Account Manager/SEO Strategist, Hannah, was our February winner and our March winner but just wait..there was a tie for March and she got to share the limelight with her fellow Account Manager/Social Strategist, Krisha!

This is only the second time in Ydop's history of having a winning tie. Since it's an unusual win we decided to take some unusual MOPPA pictures! Smiling with your teammates is good for your health 🥳😎🥳

03/17/2023

Working with a unique industry is always a fun project for our team. BRT is a trucking company that wanted a site that highlighted their company culture and values for their customers and employees! Working with the BRT was great and we loved getting to know their team!

Click the link to explore their new site: https://brtransport.com/

03/03/2023

Spring has sprung and we're admittedly a little behind in our M.O.P.P.A. award posts, but technically it's still Winter so here's our January M.O.P.P.A winner, Jacki! 🥳❤️

Jacki is our go-to for all things YDOP and Client Services related. She's our maverick; as a special side note, she's about to celebrate 4 years with YDOP!

Thank you Jacki for all of your hard work. We appreciate all of your client knowledge, industry understanding, and love of 80's pop music! Congratulations Jacki 👩‍🎤🎉

02/17/2023

☀️ Coming to you from sunny Florida at ABHE's 2023 Conference and Executive Leadership Workshops! Our CEO Steve Wolgemuth, and Brandon Schmidt, Director of Digital Strategy were presenters!

☀️ Steve spoke about The Role of the President in Institutional Marketing and Brandon shared his experience with Getting the Most Out of Google – Without Spending a Dime.

02/14/2023

Here at YDOP, we specialize in Outdoor Structures and Shed companies! With a new website, we were able to add in a custom inventory integration for Cherokee Structures to stay on top of their multiple locations. Our team helped give their site an updated look and made it easier to navigate. 👉 https://cherokeestructures.com/

01/17/2023

Full Spectrum Insights is a unique company involved in consumer polling. Shoutout to Brandon, Mike D and Tina who all worked hard to create a site that truly showcased this company and their capabilities. Extra props to Tina for her responsive development work on the homepage!

Click the link to experience their site: https://www.fullspectruminsight.com/

01/10/2023

We are excited to announce a new senior team member, Justin Dahl, to help lead our Digital Marketing Operations at YDOP.

Justin comes with a solid reputation and an impressive resume for digital marketing leadership in both the B2B and B2C spaces. He has led teams and managed advanced campaigns for both smaller/local companies as well as national brands. His love of learning and passion for helping businesses succeed make him the perfect cultural fit for YDOP!

This next season of leadership at YDOP is an opportunity for YDOP to recalibrate our approaches and bring strategies that align with the unique challenges and new opportunities to embrace in 2023!

Address

225 E Grant Street, Ste 1
Lancaster, PA
17602

Opening Hours

Monday	8:30am - 5pm
Tuesday	8:30am - 5pm
Wednesday	8:30am - 5pm
Thursday	8:30am - 5pm
Friday	8:30am - 5pm

Website

https://www.ydop.com/

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