Mobiniti

08/28/2026

A popular horror movie got people to willingly let a fictional obsessive girlfriend text them for weeks. In our most recent blog, we pulled what brands can steal from it!
https://hubs.la/Q04vMn_S0

August 28, 2026 · James Gildea A Horror Movie Sent Fans Increasingly Unhinged Texts for Weeks. Why Did It Work? Every few months, some brand pulls off a marketing stunt that makes the rest of us in the industry stop and go “okay, that’s clever.” This month we’re talking about Focus Features...

08/27/2026

Customer engagement should mean more than a promo email, or coupon.

The messages you send your customers across channels are powerful. They fill the space between experiences, build associations, and are foundational in the way customers feel about your brand. Done well, it'll earn you brand loyalty for years to come.

We believe text marketing is the most powerful (and underutilized) tool you have to make the most out of every message.

08/20/2026

5x more revenue than email, from one test campaign?

That's what happens when you send messages that build customer relationships.

Don't we all want to be a little more like Cole. 😉

08/17/2026

Some of the best marketing ideas this summer had nothing to do with SMS. Levi’s turned a FIFA restriction into a joke, Aldi renamed butter for one game, and Little Caesars built Spider-Man’s apartment.

The fun part is figuring out what these campaigns can teach us about making texts people want to receive. We broke down the ideas worth stealing (ethically) in our latest roundup.

https://hubs.la/Q04tbkmk0

08/08/2026

Urgency works, when people believe you. If every sale is “ending tonight,” eventually nobody believes you when it actually does. Real deadlines, specific details, and honest messaging create urgency without making your customers feel pressured. We broke down how to create urgency that actually feels natural.

https://hubs.la/Q04sl13g0

August 8, 2026 · James Gildea Create Urgency Without Sounding Desperate in Your Marketing Texts Urgency works. People act faster when they think a window is closing. The problem is most brands fake the window, and customers have gotten good at spotting it. If your “flash sale” happens every wee...

07/24/2026

While everyone chases algorithms and fights for inbox space, text messages are still getting opened, read, and acted on. If you've been wondering whether SMS is worth investing in, we broke down the numbers for you! 👇
https://hubs.la/Q04qKLCS0

July 24, 2026 · James Gildea Is SMS Marketing Worth It in 2026? For most businesses, yes! Here’s why: Isn’t that the thing where businesses text you coupons? Is that still a thing? It is very much still a thing. And the numbers behind it make it undeniably a good investment. Let’s start with ...

07/19/2026

New York City's new "Click to Cancel" rule is built around a simple idea: if it's easy to sign up, it should be just as easy to cancel.

We took a closer look at what the new law means and why compliant SMS programs are already ahead of the curve in our latest blog.


https://hubs.la/Q04pZ6n-0

07/11/2026

Last-minute cancellations are part of running a salon or spa. A quick text to the right people can turn an unexpected opening into a booked appointment in minutes.

We put together a few practical ways salons and spas can use SMS to fill last-minute appointments and keep more chairs occupied.

July 11, 2026 · James Gildea How Salons and Spas Can Fill Last-Minute Appointments with Texting It’s Tuesday afternoon and someone just canceled their balayage appointment via a text that read, verbatim, “something came up sorry!!”. The stylist checks the book. The chair sits empty. This is, ...