Parkway Digital

01/27/2026

January comes with its own aesthetic, so we documented it: soft light, warm drinks, and the kind of snow Buffalo never runs out of.

01/23/2026

If your brand feels a little different everywhere… your audience notices. We wrote about what brand consistency actually looks like and how it earns trust: https://www.pkwydigital.com/what-brand-consistency-looks-like-and-how-it-builds-trust/.

-----⁠

Cohesive branding makes your business more recognizable. See how we help clients stay consistent.

01/13/2026

Parkway Digital teamed up with M&T Bank to launch a new website for Buffalo Promise Neighborhood, a community-based initiative that provides education, resources, and connections to help students and families succeed. The goal of the project was to create a website that clearly communicates Buffalo Promise Neighborhood’s mission and makes it easier for students, families, and community members to connect with available resources.⁠
⁠
Building on our work from the Westminster Community Charter School website, the collaboration was seamless from the start. The new site was intentionally designed to be simple, mobile-friendly, and easy to navigate, making it easier for families and community members to find and engage with information while highlighting M&T's ongoing commitment to investing in Buffalo’s students, schools, and neighborhoods.⁠
⁠
buffalopromiseneighborhood.org

12/31/2025

2025 was one for the books. We welcomed new clients, launched bold new work, and celebrated the people who make Parkway what it is.⁠
⁠
⁠
-----⁠
⁠

12/25/2025

The office is quiet, the laptop is closed (mostly), and we’re feeling grateful. Wishing our clients a warm, happy holiday season.

12/16/2025

Keeping things cozy while we get things done. 🎄

12/15/2025

Good brands stay consistent.
Strong ones evolve.

Read more about why visual identity isn’t meant to stay the same: www.pkwydigital.com/why-strong-brands-evolve-their-visual-identity-over-time

11/27/2025

We’re grateful for the work we get to do, the people we get to do it with and the time to slow down and celebrate what matters. Thanksgiving at Parkway is more than a tradition; it’s a reminder of how far we’ve come, together.

11/24/2025

Embers + Ice is a new wellness destination in Tampa that offers guided contrast therapy sessions. As a brand entering a crowded market, Embers + Ice wanted to stand out specifically to young, ambitious, health-conscious adults seeking a space to recharge and a community to thrive in.⁠
⁠
Parkway partnered with Embers + Ice to define its voice and craft messaging that highlights what makes the company different: pristine spaces, experienced staff and a modern, intentional approach to contrast therapy. ⁠
⁠
From there, we designed a sleek website to fit the Embers + Ice vibe and complemented original studio photography. The website also makes it simple for members to login in, reserve classes and manage reservations.⁠
⁠
embersice.com

11/17/2025

What’s the secret to showing up with big ideas? A strong brew and a team that doesn’t mind a little morning banter before the work kicks in.

11/13/2025

AI is changing how people search—and how they find your business.

Even though conversational AI platforms are designed to answer questions within their interfaces, they can (and do) drive website traffic and conversions.

11/09/2025

It’s that time again, Buffalo’s favorite tradition: Squishin' the Fish. 💪🐬⁠
⁠