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Thread Thread is a multi-disciplinary creative studio building brands with through thoughtful storytelling.

11/13/2025

New Campaign Work: “Home Technician Speed Dating”

If you can’t wow me at a local mixer, I’m not letting you anywhere near my home. We wanted to lean in on this one, amping up the romantic vibe, putting the “Other Guys” in a situation where their absurdities could be experienced in a new light. Big thanks to our client Jerry Kelly for trusting this concept from pitch through production, and for the awesome cast and crew that came together in a blistering heatwave to bring this one to life.

Client:
Agency: .by.thread
Written by: and
Producer:
Director:
DP:
1st AC: Anne Freivogel
2nd AC: Mike Broy
Stills: .g.photographer
Gaffer:
Key Grip:
BBG:
BBE:
Grip: Ben Burke
Sound:
Art Dept: , Beth Thomas
Wardrobe:
HMU: , Amanda Björnson
Location:
Camera:
PA:

Cast: Travis Pfeifer

NEW WORK: Earlier this year, we helped launch Ferne Design Studio — a new backyard and landscape design studio born out ...
08/06/2025

NEW WORK: Earlier this year, we helped launch Ferne Design Studio — a new backyard and landscape design studio born out of Keystone Custom Decks. With a clear vision and a beautiful ethos, they were ready to launch, they just needed the right foundation.

We jumped in for a lean brand sprint: a few focused weeks of positioning, identity design, and a simple microsite to bring it all to life. Fast, collaborative, and intentional—the kind of project that proves a little can go a long way.

A small, but meaningful project that helped launch a brand we are really excited to see in the world.

08/05/2025

New work: “It Shouldn’t Take a Village”
Back in February, we ditched the cold winter of Pennsylvania, and shipped down to Houston to film a series of spots for Village, a home services company that has been serving the fine folks of Houston for almost 80 years.

Client:
Agency/Production: .by.thread
Written by: and
Directed by:
Produced by:
DP: .heinrich
Stills: .g.photographer
Colorist:
1st AC: .1
Gaffer:
Key Grip: 
Best Boy Electric:
Best Boy Grip: Eric Trzeciak
Sound: James Moran
HMU: Nicole Cano
Wardrobe: .ranae
PA: 
G&E:
Camera:
Starring:

Cast continued in comments

Meet Suzanna 👋 Suzanna grew up in Ukraine designing posters for friends and never really stopped. With roots in fine art...
06/17/2025

Meet Suzanna 👋

Suzanna grew up in Ukraine designing posters for friends and never really stopped. With roots in fine art and a love for color (thanks, Monet), her work brings craft, feeling, and clarity in equal measure. She’s a fine artist–turned–designer, tiramisu aficionado, and fluent in four languages (no big deal).

05/16/2025

For over 120 years, Wolfer’s has been serving Portland homeowners. By their own claim, the’ve been Second to None since 1901. In home services? Undisputed. But what about spelling? Bowling? Birdwatching? Enter Chet Nician - Renaissance Man, the lovable Wolfer’s tech who’s out to prove that Wolfer’s truly is second to none.

Client:
Agency: .by.thread
Written by: &
Director:
Producer:
DP:
1st AC:
Campaign Stills: .g.photographer
Gaffer:
Key Grip:
BBE: 
BBG: .davis1carpediem
Grip:
Wardrobe:
HMU:
Sound: 
Chet Nician: 
Cast: Adele Anaya, , .huff, Alyssa Beckman, ,

BTS from Seattle. Legendary crew.South West | “Hey Bill”Nov 2024.
03/05/2025

BTS from Seattle. Legendary crew.

South West | “Hey Bill”
Nov 2024.

When developing a commercial campaign concept for legendary Seattle based home services company South West Plumbing, we ...
03/04/2025

When developing a commercial campaign concept for legendary Seattle based home services company South West Plumbing, we knew we had to feature Bill the waving man.
He’s been a staple on the South West trucks for decades, waving kindly to the good people of Seattle. Well, we think it’s time for Seattle to start waving back. Heeeey Bill!

Agency/Production: .by.thread
Written by Zack Wilson and Douglas Kersten
Director:
Producer:
DP:
1st AC:
Campaign Stills: .g.photographer
Gaffer:
Key Grip:
Grips: Andy Barden,
Shaun Bowlby
Wardrobe:
HMU:
Sound:
Cast: .mcgann mags.to.riches_
(Cast continued in comments)

When developing a commercial campaign concept for legendary Seattle based home services company South West Plumbing, we ...
03/04/2025

When developing a commercial campaign concept for legendary Seattle based home services company South West Plumbing, we knew we had to feature Bill the waving man. He’s been a staple on the South West trucks for decades, waving kindly to the good people of Seattle. Well, we think it’s time for Seattle to start waving back. Heeeey Bill!

Agency/Production: .by.thread
Written by Zack Wilson and Douglas Kersten
Director:
Producer:
DP:
1st AC:
Campaign Stills: .g.photographer
Gaffer:
Key Grip:
Grips: Andy Barden, Shaun Bowlby
Wardrobe:
HMU:
Sound:

Cast: .mcgann .mags.to.riches_
(Cast continued in comments)

01/22/2025

👀We've been busy...

2024 was an incredible year, and we can't wait to share these projects, as well as some that are still 🤫 soon.

We’ve been so busy we haven’t had a chance to share some exciting news. We’re thrilled to announce the addition of to o...
09/26/2024

We’ve been so busy we haven’t had a chance to share some exciting news. We’re thrilled to announce the addition of to our team as a Senior Designer & Art Director, bringing even more depth, consideration, and beauty to all of our projects.

With years of agency and e-commerce experience, Kaiser tackles creative challenges for clients with thoughtful questions that encourage contemplation and spark innovation. Whether he’s immersed in a complex packaging project or mastering a new design system for a digital project, Kaiser’s passion lies in the process, always digging into problems and looking for strong solutions. He’s perpetually curious and constantly experimenting with what’s next— believe us, we have the paper scraps to prove it.

We encourage you to connect with Kaiser—he’s always up for grabbing coffee and talking all things creative (or plants). Stay tuned to see his design work in the near future!

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