EZMarketing

05/28/2026

Most businesses running Google Ads have a remarketing problem they don't even know about.

It's not their budget. It's their setup.

Read the blog to see what's changed in 2026 — and what to fix first.

Remarketing still works in 2026, but the rules changed. Find out what is different and how to make sure your campaigns are set up to actually convert.

05/27/2026

Meet Sharon Davis, our Senior Marketing Consultant!

Sharon brings a unique perspective to the team. She's not just a marketer. She spent years running her family's business, so she knows firsthand what small business owners face.

A Lancaster County native and Millersville University grad, Sharon has spent her career helping small businesses grow. When she's not doing that, you'll find her on the tennis court or traveling with her family.

Say Hi to Sharon with a 👋 in the comments!

05/25/2026

Today is bigger than the long weekend. We honor and remember all who gave their lives in service to this country. Thank you.

Happy Memorial Day from our EZ team!

05/21/2026

Every town you serve deserves its own page.

Not a paragraph. Not a mention. A full, location-specific page built to rank and convert.

Here's how to build them the right way!

Not showing up in every town you serve? Here is how to build service area pages the right way and start capturing local leads.

05/20/2026

Your buyers are already searching Google.

The question is how you want them to find you, through paid ads or organic search.

Both work. But they work differently. We break it all down in under two minutes.

Watch here → https://youtu.be/rFsdpSKO86k

05/19/2026

Your past customers are your easiest win. Most small businesses never follow up with them. Email marketing keeps you top of mind, so when they're ready, they call you first. Let's make it EZ: ezmarketing.com/digital-marketing/email-marketing/

05/18/2026

Tom Malesic, CEO of EZMarketing, shares a useful objection-handling strategy in CustomerRelations.io's article "25 Techniques for Handling Objections in Sales." His approach: bring concerns up first. By proactively addressing an objection, it becomes part of the conversations rather than something to defend against.

Read the full article: https://customerrelations.io/qa/25-techniques-for-handling-objections-in-sales/

New Q&A article featuring expert insights on CustomerRelations.io: 25 Techniques for Handling Objections in Sales

05/18/2026

Your next customer is searching Google right now.

Are they finding you?

Here's the local SEO checklist every manufacturer should run through.

Not showing up in local search? This local SEO for manufacturers checklist helps you get found, get clicks, and turn searches into real leads.

05/15/2026

EZMarketing CEO Tom Malesic shares a crucial insight in CMO Times' leadership feature: the willingness to be wrong drives marketing success. Yesterday's winning strategy often fails today, so real-world testing beats history every time. By embracing continuous experimentation, his team fails faster, learns quicker, and delivers more effective campaigns than competitors clinging to outdated approaches.

Read the full article. https://cmotimes.com/qa/10-leadership-qualities-every-cmo-should-cultivate/

New Q&A article featuring expert insights on CMO Times: 10 Leadership Qualities Every CMO Should Cultivate

05/14/2026

Tom Malesic, CEO of EZMarketing, highlights leads per week as the top KPI for startup success in Tech Magazine's "25 Startup KPIs that Predict Long-Term Success." He explains why consistent lead flow is your sales pipeline's heartbeat—revealing market demand before revenue materializes. Track weekly leads to catch strategy gaps early.

Read the full article: https://techmagazine.io/qa/25-startup-kpis-that-predict-long-term-success

New Q&A article featuring expert insights on Tech Magazine: 25 Startup Kpis that Predict Long-Term Success

05/14/2026

Posting on social media just to post isn't a strategy. It's noise. What works is showing up consistently with content that actually means something to your audience. Learn how: ezmarketing.com/digital-marketing/social-media/