08/19/2026
Elections are a biennial marketing event for SMBs that models and measures upcoming and in-market motivation and activation, brand loyalty versus new competitor attractiveness, messaging, endorsement (yes, you have endorsers!), budget efficiency and effectiveness, plan or panic. These are the questions you should be asking, reality checks and ways you should be evaluating your business and its marketing.
Elections are a biennial marketing event for SMBs that models and measures upcoming and in-market motivation and activation, brand loyalty versus new competitor attractiveness, messaging, endorsement (yes, you have endorsers!), budget efficiency and effectiveness, plan or panic. These are the questi