Ten Events

08/20/2026

"What Is a Webinar?"

We know...it's a fundamental question. But if you're new to webinars, evaluating them as a channel, or just want a clear, jargon-free explainer to share internally, this one's for you.

Read it here:

A webinar is a live or recorded online presentation to a remote audience. Here's how they work and where they fit next to webcasts and virtual events.

08/19/2026

If you're the one-person team running your organization's CE webinars, you know the real work starts after the session ends.

Cross-checking attendance against a spreadsheet.
Verifying who actually stayed engaged.
Manually generating and emailing certificates one by one.
Pulling records together in case of an audit.

Ten Events automates that admin load:

→ customizable CE criteria (minimum view time, quiz completion)
→ real-time attendance tracking to verify participation
→ attendee checkpoints that confirm your audience is actually watching
→ instant certificate generation and delivery to qualifying attendees
→ detailed compliance reporting, ready for record-keeping

You shouldn't need a whole team to run a compliant CE program.

07/09/2026

If you can't show pipeline from your webinar program, you will lose budget.

Maybe not this quarter. Maybe not next.

But eventually someone will look at the line item, look at the numbers you're able to produce, and do the math.

The teams that keep their webinar budgets, and grow them, aren't the ones running the most events.

They're the ones who built or have the reporting infrastructure to prove what those events generate.

That infrastructure starts with the platform.

07/08/2026

What demand gen teams get wrong about proving webinar ROI: they measure the event instead of the outcome.

Attendance rate ≠ impact
Average watch time ≠ engagement
Number of questions asked ≠ intent

The metrics that matter to leadership:
→ Pipeline influenced
→ Deals accelerated
→ Contacts moved to MQL
→ Revenue attributed

If your webinar report doesn't include at least one of those, you're reporting on ex*****on instead of results.

07/07/2026

The webinar channel may be undervalued because it's under-measured.

Not under-utilized. Most demand gen teams are running plenty of webinars. Under-measured.

When you can't cleanly show what a channel generates, it gets treated as a cost center with soft benefits.

"Brand building." "Thought leadership." "Engagement." All real things.
However, not enough to defend a budget line when the CFO wants to cut.

The teams that keep their webinar budgets intact aren't necessarily running better events. They're the ones who's platforms are capable of measuring and can show, specifically, what those events produced.

07/06/2026

Webinars aren't dying. Bad webinar reporting is.

Every few months someone publishes a piece about webinar fatigue. Attendance is down. Buyers are tuning out. The channel is oversaturated.

What's really happening: the bar for a good webinar went up, and the tools most teams are using didn't keep pace.

The events that convert still convert. The difference between those events and the ones that don't convert is the follow-through. And follow-through requires knowing who to follow up with, and why, and when.

That's a data problem. Not a format problem.

07/02/2026

Wishing you a happy Independence Day from the Ten Events team.

Whether you're taking a well-deserved long weekend or hosting events right through the holiday stretch, we appreciate the trust our users and clients place in us every day.

There is something meaningful about marking the 250th anniversary of the United States of America, not just as a day off, but as a milestone that very few nations ever reach. We hope you take a moment today to celebrate the occasion.

07/01/2026

Getting 2-3x more content out of every webinar is not a content strategy, it's a platform decision.

Most teams do one thing with a webinar: run it.
Maybe clip a highlight.
Maybe write a recap.

The teams getting real mileage out of their events are repurposing systematically: highlight clips, quote cards, blog posts, follow-up sequences. And they're doing it not because they have a bigger team. It's because their virtual event platform makes it easy.

06/30/2026

When webinar setup takes 2–3 hours, you make different decisions.

You may cut corners on registration pages. You might skip the post-event content repurposing because you're already behind. You run fewer events because each one feels like a project.

When setup takes 35 minutes, the event becomes a repeatable motion instead of a one-off effort. You run more of them. You get more content out of each one.

And because the operational cost is lower, the ROI bar is easier to clear.

The time savings is real. What else could you do if you could save 2-3 hours on your next webinar?

06/29/2026

What teams running 6+ webinars a year track — vs. what most platforms show them:

What they need to know
→ Which attendees were already in pipeline
→ Which contacts moved stages after the event
→ What content drove the most downstream engagement
→ Which events are worth repeating

What most platforms show them:
→ Registrations
→ Attendance rate
→ Average watch time
→ Poll results

The gap between those two lists is where webinar ROI gets lost.