Media360x

Media360x Put your business on TV the right way! Media is rapidly changing. We’ll handle your media planning and buying from start to finish.

Partner with a TV Advertising agency that focuses on providing you with the highest frequency and the best quality leads for your business. In our 20+ years of experience in advertising and marketing the number one thing we hear from our clients is that there are so many media choices, from television, to radio, to Outdoor, to search engine optimization (SEO), search engine marketing (SEM) not to

mention social marketing, they find themselves paralyzed in analysis trying to be successful. Our team stays ahead of digital media trends as well as understanding how new media planning and buying works with traditional ad space. Time to relax, let us put your advertising in the right place, at the right time, and for the right price.

01/15/2024
How effective is advertising on TV?3 Reasons Traditional TV Advertising Remains Effective, Relevant in 2022
01/10/2023

How effective is advertising on TV?

3 Reasons Traditional TV Advertising Remains Effective, Relevant in 2022

Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.

Happy New Year!
01/01/2023

Happy New Year!

Cheers 🍻
12/30/2022

Cheers 🍻

I hope you get as lit as a tree this year.🎅🎅🧑‍🎄🤶
12/25/2022

I hope you get as lit as a tree this year.🎅🎅🧑‍🎄🤶

😆
12/23/2022

😆

Why it mattersThe television is very seasonal, peaking in the winter and slumping in the summer.Some of the reasons give...
12/21/2022

Why it matters

The television is very seasonal, peaking in the winter and slumping in the summer.

Some of the reasons given for the summer TV slump don’t seem to apply to SVOD services.

However, Netflix data shows that SVOD services are subject to the same seasonality as traditional television.

What is Convergent TV?Over the last few years, the definition of “television” has blurred, with viewers seamlessly viewi...
11/08/2022

What is Convergent TV?

Over the last few years, the definition of “television” has blurred, with viewers seamlessly viewing linear TV and streaming programming across a growing number of platforms. Convergent TV is the merging of digital audience targeting techniques with linear TV content into one balanced, closed ecosystem that aims at getting rid of the open market of ad buying and selling, creating the most optimal ad exchange.

“TV is dead. Streaming is the future.” Chances are you’ve heard these statements many times over the last 20 years – and neither of them is true. Yes, linear cable TV subscribers are falling. But according to eMarketer, Nearly two-thirds of Americans still subscribe to both linear and streaming services, which means a diversified advertising strategy is still essential for maximum audience reach. Marketers need the right mix of linear and CTV/OTT in order to be effective.

Why does this matter? For marketers trying to amass scale and capture viewer engagement in a fragmented landscape, this new converged reality holds great opportunity. It also impacts, of course, how campaigns are sold and measured.

Why Marketers Need a Convergent TV StrategyThere’s been a lot of buzz about the “demise” of linear TV over the last few ...
11/01/2022

Why Marketers Need a Convergent TV Strategy

There’s been a lot of buzz about the “demise” of linear TV over the last few years with some industry pundits predicting the death of traditional TV as we know it. First, it was driven by the cord-cutting phenomenon as streaming services burst onto the scene. More recently, the pandemic drove massive OTT/CTV adoption with subscriptions for Netflix and other streaming services hitting all-time highs.


There’s been a lot of buzz about the “demise” of linear TV over the last few years with some industry pundits predicting the death of traditional TV as we know it. First, it was driven by the cord-cutting phenomenon as streaming services burst onto the scene. More recently, the pandemic drove ...

Did you know that 92% of consumers trust referrals from people they know? But wait, it gets even better, 65% of new busi...
10/17/2022

Did you know that 92% of consumers trust referrals from people they know?

But wait, it gets even better, 65% of new business opportunities come from referrals and recommendations....

And one more for good measure, 97% of people read online reviews of small and local businesses.

TV Advertisement.A television advertisement (also called a television commercial, TV commercial, commercial, television ...
10/07/2022

TV Advertisement.

A television advertisement (also called a television commercial, TV commercial, commercial, television spot, TV spot, advert, TV advert or simply an ad) is a span of television programming produced and paid for by an organization.

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