Media360x

01/15/2024

01/12/2023

This is your opportunity to find out how truly simple it is to launch your own TV advertising campaign.

https://www.media360tv.com/work_with_us/

01/10/2023

How effective is advertising on TV?

3 Reasons Traditional TV Advertising Remains Effective, Relevant in 2022

Is traditional television advertising still a relevant option when developing a media plan, especially when digital and social media reign supreme? Learn more.

01/01/2023

Happy New Year!

12/30/2022

Cheers 🍻

12/25/2022

I hope you get as lit as a tree this year.🎅🎅🧑‍🎄🤶

12/23/2022

😆

12/21/2022

Why it matters

The television is very seasonal, peaking in the winter and slumping in the summer.

Some of the reasons given for the summer TV slump don’t seem to apply to SVOD services.

However, Netflix data shows that SVOD services are subject to the same seasonality as traditional television.

11/08/2022

What is Convergent TV?

Over the last few years, the definition of “television” has blurred, with viewers seamlessly viewing linear TV and streaming programming across a growing number of platforms. Convergent TV is the merging of digital audience targeting techniques with linear TV content into one balanced, closed ecosystem that aims at getting rid of the open market of ad buying and selling, creating the most optimal ad exchange.

“TV is dead. Streaming is the future.” Chances are you’ve heard these statements many times over the last 20 years – and neither of them is true. Yes, linear cable TV subscribers are falling. But according to eMarketer, Nearly two-thirds of Americans still subscribe to both linear and streaming services, which means a diversified advertising strategy is still essential for maximum audience reach. Marketers need the right mix of linear and CTV/OTT in order to be effective.

Why does this matter? For marketers trying to amass scale and capture viewer engagement in a fragmented landscape, this new converged reality holds great opportunity. It also impacts, of course, how campaigns are sold and measured.

11/01/2022

Why Marketers Need a Convergent TV Strategy

There’s been a lot of buzz about the “demise” of linear TV over the last few years with some industry pundits predicting the death of traditional TV as we know it. First, it was driven by the cord-cutting phenomenon as streaming services burst onto the scene. More recently, the pandemic drove massive OTT/CTV adoption with subscriptions for Netflix and other streaming services hitting all-time highs.

There’s been a lot of buzz about the “demise” of linear TV over the last few years with some industry pundits predicting the death of traditional TV as we know it. First, it was driven by the cord-cutting phenomenon as streaming services burst onto the scene. More recently, the pandemic drove ...

10/17/2022

Did you know that 92% of consumers trust referrals from people they know?

But wait, it gets even better, 65% of new business opportunities come from referrals and recommendations....

And one more for good measure, 97% of people read online reviews of small and local businesses.

10/07/2022

TV Advertisement.

A television advertisement (also called a television commercial, TV commercial, commercial, television spot, TV spot, advert, TV advert or simply an ad) is a span of television programming produced and paid for by an organization.

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