Tandem Studios

Tandem Studios A full-service design and marketing agency, offering graphic design, logo and corporate identity.

Tandem Studios is a boutique graphic design and marketing firm located in Lansing, MI. We specialize in graphic design, social media marketing, corporate identity, web design and video production. Founded in 2011, we provide creative, insightful, strategic solutions that help grow your business by elevating your brand and delivering results.

Canva is great. AI is cool. But neither one replaces a real designer.Templates and tools are perfect for quick tasks — a...
04/29/2025

Canva is great. AI is cool. But neither one replaces a real designer.

Templates and tools are perfect for quick tasks — a social post, a flyer, a one-off graphic. But when it comes to keeping your brand consistent, telling your story, and designing with strategy? You need a human.

Graphic designers don’t just decorate — they solve problems, keep your visuals on track, and make sure everything works together.

Use the tools. But trust the experts.

Read more: https://gotandem.biz/graphic-design/why-ai-and-design-tools-arent-replacing-graphic-designers/

03/11/2025

After months of design and development work, product photography (and many, many cups of coffee) we're proud to announce the launch of the new Saylor-Beall website!

Located in St. Johns, MI, Saylor-Beall has been building high-quality two-stage air compressors for over 100 years. Their new site reflects not only their heritage of Michigan-made craftsmanship, but also their eye toward the future as they continue to design and manufacture compressors that meet the demands of modern industrial applications.

To view the full site, visit www.saylor-beall.com.

Illustrating History: FOCUS Magazine’s September 2024 IssueTandem Studios had the honor of crafting custom photo illustr...
02/27/2025

Illustrating History: FOCUS Magazine’s September 2024 Issue

Tandem Studios had the honor of crafting custom photo illustrations for the Lansing Regional Chamber of Commerce (LRCC) FOCUS magazine’s September 2024 issue—an edition that explored the pivotal 2024 presidential election and its potential impact on businesses, democracy, and leadership.

Through bold, thought-provoking visuals, we helped bring this historic moment to life, emphasizing themes of change, progress, and the future of our nation.

See more of our work for associations and membership-supported organizations at https://gotandem.biz/associations/

Designing for Social Media: How to Create Eye-Catching & Effective GraphicsStrong visuals are the backbone of social med...
02/25/2025

Designing for Social Media: How to Create Eye-Catching & Effective Graphics

Strong visuals are the backbone of social media. Whether you’re a small business owner or just getting started, your graphics need to grab attention fast. But don’t worry—you don’t have to be a pro designer to make an impact!

Why Work with a Graphic Designer?

While DIY design tools can help, a professional graphic designer ensures your visuals are polished, consistent, and tailored to your audience. They understand branding, composition, and engagement strategies—so instead of spending hours on Canva, you can focus on running your business while your social presence thrives.

Want your social media to stand out effortlessly? Let a pro handle it! Schedule a consultation at https://gotandem.biz/consult-30.

Want to elevate your video content game?Discover how storyboarding in professional video production can save time, cut c...
02/21/2025

Want to elevate your video content game?

Discover how storyboarding in professional video production can save time, cut costs, and unlock your creativity! Whether you're crafting corporate videos, product demos, or impactful campaigns, a strong storyboard is the secret to success.

Ready to take your videos to the next level? Visit https://gotandem.biz/storyboarding-in-video-production

Bringing Industrial Design to Life: Our Collaboration with Dairyland Electrical IndustriesWhen Dairyland Electrical Indu...
02/20/2025

Bringing Industrial Design to Life: Our Collaboration with Dairyland Electrical Industries

When Dairyland Electrical Industries needed engaging visuals for their feature in World Pipelines, they turned to Tandem Studios to transform technical product illustrations into something truly eye-catching.

Instead of the usual rigid, technical renderings, we focused on blending clarity with artistic flair. We placed Dairyland’s products in real-world pipeline environments while keeping the backgrounds textured and dynamic. The result? Illustrations that are both informative and visually compelling, making complex industrial equipment more approachable and engaging for their audience.

We love tackling the challenge of turning technical subjects into powerful visuals—and we can do the same for your business!

See more of our work in the manufacturing industry at https://gotandem.biz/manufacturing/

Our Founder and President, Stephen Plumbley, had a great time presenting today to the St. Johns Chamber on “Establishing...
02/20/2025

Our Founder and President, Stephen Plumbley, had a great time presenting today to the St. Johns Chamber on “Establishing and Maintaining Brand Consistency.” He really enjoyed connecting with Chamber members and sharing insights into building strong, cohesive brands. Big thanks to The Heist in St. Johns for hosting such a fantastic event!

"Good design is obvious. Great design is transparent." – Joe SparanoAt Tandem Studios, we take this to heart in every pr...
02/18/2025

"Good design is obvious. Great design is transparent." – Joe Sparano

At Tandem Studios, we take this to heart in every project we create. Great design isn’t just about making something look good—it’s about making it work seamlessly, guiding the viewer effortlessly through the message without distraction.

For example, a well-designed annual report doesn't just display information—it organizes complex data into a visually engaging and easy-to-navigate experience, ensuring that key takeaways stand out at a glance.

In magazine design, compelling layouts and typography direct the reader’s eye naturally through the story, keeping the focus on the content while enhancing the impact of the message.

Great design works behind the scenes, amplifying clarity and purpose. When done right, you don’t notice the design itself—you experience its effectiveness.

Let’s create something great together! See our work: https://gotandem.biz/

In honor of Black History Month, let's come together to celebrate and uplift the Black community. Here are some meaningf...
02/04/2025

In honor of Black History Month, let's come together to celebrate and uplift the Black community. Here are some meaningful ways to recognize Black excellence throughout the month and beyond:

• Buy from Black-owned businesses
• Support Black creators and artists
• Donate to organizations that promote racial equality
• Learn about and share Black history
• Engage in meaningful conversations about diversity, equity, and inclusion

Together, we can make a lasting impact!

High-Impact Social Media Videos Without Breaking the Bank!Think you need a big budget for eye-catching videos? Think aga...
01/30/2025

High-Impact Social Media Videos Without Breaking the Bank!

Think you need a big budget for eye-catching videos? Think again! Here’s how to create high-impact social media videos on a budget:
👉 Plan Smart: Write a clear script and storyboard to keep your message focused.
👉 Use What You Have: Your smartphone is a powerful tool for filming!
👉 Natural Lighting Is Your BFF: Shoot near windows or outdoors for free, flattering light.
👉 Free Editing Tools: Apps like CapCut, iMovie, or Canva make editing a breeze.
👉 Royalty-Free Music: Find great soundtracks on sites like Bensound or YouTube Audio Library.
👉 Keep It Short: Aim for 30-60 seconds to grab attention and keep viewers engaged.
👉 Call to Action: Always include a clear next step for your audience!

You don’t need a Hollywood budget to make your videos shine. Get creative, stay consistent, and watch your engagement soar!

Need help with your social media video strategy? Let Tandem Studios guide you!
🌐https://gotandem.biz/services/video-production/
📅https://gotandem.biz/consult-30

Is Your Logo Holding Your Brand Back?Your logo is the face of your brand, but is it sending the right message? Here are ...
01/28/2025

Is Your Logo Holding Your Brand Back?

Your logo is the face of your brand, but is it sending the right message? Here are 7 signs it’s time to refresh your logo:
1️⃣ It feels outdated or doesn’t align with modern design trends.
2️⃣ Your target audience has shifted, and your logo no longer resonates.
3️⃣ It looks pixelated or low-quality in digital formats.
4️⃣ You’ve expanded your products or services, but your logo hasn’t evolved.
5️⃣ You’ve recently gone through a rebrand or name change.
6️⃣ It’s not versatile across platforms like social media, print, and merchandise.
7️⃣ You simply don’t feel proud showcasing it anymore.

A refreshed logo can breathe new life into your brand, improve recognition, and set you apart in your industry!

Ready for a design upgrade? Let us help! Reach out to Tandem Studios today for a logo refresh that speaks to your audience and keeps your brand looking sharp.
🌐 https://gotandem.biz/
📅 https://gotandem.biz/consult-30

Address

Lansing, MI

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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+15174491630

Website

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