Madness Lead Lab

10/10/2018

Disruptive Tech Trends. It’s a must...

Use this simple framework to stay ahead of 12 emerging technology trends that fundamentally impact marketing.

09/18/2018

Gen Zs are Americans born after 1997. They prefer brands that are healthy, socially-conscious, and connected with influencers on platforms like YouTube, Instagram, and Snapchat. But many of their favorite brands are shared by older generations, too....

Gen Zs are Americans born after 1997. They prefer brands that are healthy, socially conscious, and connected with influencers on platforms like YouTube, Instagram, and Snapchat. But many of their favorite brands are shared by older generations, too.

09/11/2018

Content strategy is a winner strategy 😉

Unless you’re in the business of catering to impulsive buying decisions, you’ll need to consider the distinct stages of the buying cycle in your industry—and cater to those stages in your marketing and advertising. One...read more

09/05/2018

Thinking about is thinking about the company, not just about the technology 😉

09/04/2018

From the book "H2H: Human-to-human Marketing" of Bryan Kramer. At the end, giving is what gives you the most.

09/01/2018

“This is because the competitive B2B landscape does not allow easy lead generation.” But, we’re here for you, right? 😉

Every year, marketers must re-evaluate the strategies they are using and identify the outdated habits. The big secret to quality lead generation lies in understanding the trends that relevantly increase the results of your campaigns. Here are 8 B2B lead generation trends to watch out for in 2018.