FORTHGEAR

FORTHGEAR Creative Solutions + Measureable Results = MORE POWER TO YOU
We’re passionate about helping business

Our services and products include advertising, automated marketing, branding initiatives, creative development, direct response, graphic design, illustration, integrated marketing, multimedia, online marketing, print media, photography, public relations, SEO, PPC, social media, web design and web development, including e-business and e-commerce. We also manage services in broadcast, market research, media planning, photography, printing and videography.

For years, SEO was about keywords. You picked the phrases your customers were searching for and built content around the...
06/02/2026

For years, SEO was about keywords. You picked the phrases your customers were searching for and built content around them. That still matters, yes, but… Google has gotten significantly more sophisticated, and there's a layer most businesses aren't thinking about yet.

You see, Google now tries to understand entities—who a business is, what it does, who it serves and whether it's a credible trusted source in its space.

When Google recognizes your brand as a known entity rather than just a website matching search terms, your visibility starts to compound.

This is where brand strategy and SEO overlap! Consistent branding, authoritative content, a strong local presence and a clear niche all signal to Google that your business is 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗱𝗲𝗮𝗹.

Building a strong brand is good for your customers. As it turns out, it's also good for your rankings! 🔍

Q2 is a great moment to look at your visual brand with fresh eyes. Here's a simple framework for evaluating where things...
05/28/2026

Q2 is a great moment to look at your visual brand with fresh eyes. Here's a simple framework for evaluating where things stand:

1️⃣ 𝗟𝗼𝗴𝗼 - Does it hold up at every size, from a browser tab to a storefront sign?

2️⃣ 𝗖𝗼𝗹𝗼𝗿 𝗽𝗮𝗹𝗲𝘁𝘁𝗲 - Are you using the same colors consistently across your website, social and print materials?

3️⃣ 𝗧𝘆𝗽𝗼𝗴𝗿𝗮𝗽𝗵𝘆 - Do your fonts match across every platform your brand appears on?

4️⃣ 𝗣𝗵𝗼𝘁𝗼𝗴𝗿𝗮𝗽𝗵𝘆 𝗮𝗻𝗱 𝗴𝗿𝗮𝗽𝗵𝗶𝗰𝘀 - Does your visual content feel cohesive or pieced together?

5️⃣ 𝗢𝘃𝗲𝗿𝗮𝗹𝗹 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 - If a stranger saw your brand assets side by side, would they know they all belong to the same business?

Small inconsistencies add up. A visual audit now can save a lot of confusion later!

Today we pause to honor the men and women who gave everything in service to this country. Their sacrifice made everythin...
05/25/2026

Today we pause to honor the men and women who gave everything in service to this country. Their sacrifice made everything we build, create and pursue possible. From all of us at Forthgear, thank you. 🇺🇸

The strongest brands in 2026 don’t just have great visual design. They’re also leveraging other human senses! You see, m...
05/22/2026

The strongest brands in 2026 don’t just have great visual design. They’re also leveraging other human senses!

You see, motion design, audio cues and sensory-driven textures are becoming core parts of how brands communicate identity.

Think of the animation that plays before every Netflix show, or the signature sound that plays when you open certain apps. Those aren't afterthoughts! They're highly intentional 𝗯𝗿𝗮𝗻𝗱 𝗮𝘀𝘀𝗲𝘁𝘀.

Here's where this is showing up:
-Textured, tactile design in print and packaging
-Animated logos that feel alive rather than static
-Audio signatures that make a brand instantly recognizable
-Motion graphics that guide attention rather than just fill space

You don't need a massive budget to apply this thinking. Even a consistent animation style for your social video content can set you apart!

The big thing to keep in mind is, brands that engage more than one sense tend to leave stronger impressions. 🎬

If you're running paid search ads, pay close attention to your search term reports. The exact phrases triggering your ad...
05/19/2026

If you're running paid search ads, pay close attention to your search term reports. The exact phrases triggering your ads are some of the most valuable content ideas your SEO strategy can use. Your PPC data already knows what your customers are searching for! ✅

There's a specific kind of branding showing up everywhere right now, and once you notice, it might surprise you.We’re ta...
05/14/2026

There's a specific kind of branding showing up everywhere right now, and once you notice, it might surprise you.

We’re talking about film grain, raw textures and handwritten elements. And an uptick in imperfect layouts that feel more like a zine than a polished ad.

It's a deliberate response to the AI-generated sameness that's flooded the internet! When everything looks artificially perfect, a little roughness stands out.

More importantly, it feels human. In 2026, “human” is a competitive advantage.

This doesn't mean throwing out your brand standards or going intentionally sloppy. The brands doing this well are still strategic about it.

They're just swapping sterile polish for genuine character!

The question worth asking yourself is, does your brand currently feel like something that real people made? If not, it might be time for a creative refresh. 🖋️

A strong brand is one of the most powerful assets you have when markets shift, competition increases or circumstances ch...
05/11/2026

A strong brand is one of the most powerful assets you have when markets shift, competition increases or circumstances change. The businesses that weather uncertainty best are almost always the ones that invested in their brand before they needed to. 🎯

More than half of all Google searches now end without a single click, thanks to AI Overviews and featured snippets answe...
05/08/2026

More than half of all Google searches now end without a single click, thanks to AI Overviews and featured snippets answering questions directly on the results page. Visibility and brand recognition now matter just as much as the traffic itself!

More than half of all Google searches now end without a click. If that fact makes you nervous, here's some important con...
05/05/2026

More than half of all Google searches now end without a click. If that fact makes you nervous, here's some important context…👀

Myth: “Zero-click search means SEO is no longer worth the investment.”
Fact: Visibility still matters. Showing up in AI Overviews and featured snippets builds brand familiarity, even without a click.

Myth: “Only big brands can compete in an AI-driven search landscape.”
Fact: Local, specific and authoritative content often wins here regardless of company size.

Myth: “If people aren't clicking, they aren't buying.”
Fact: Many zero-click searches happen early in the buying journey. Showing up repeatedly still influences the final decision!

Yes, it’s true that the traditional rules and goals of SEO are changing. But that doesn’t mean the opportunity is smaller or nonexistent!

If your website hasn't been updated since you launched it, it's probably not representing your business accurately anymo...
04/30/2026

If your website hasn't been updated since you launched it, it's probably not representing your business accurately anymore. Your digital first impression deserves the same attention you give to all of your brand assets!

Address

116 W Gentile Street Suite A
Layton, UT
84041

Opening Hours

Monday 8am - 9pm
Tuesday 8am - 9pm
Wednesday 8am - 9pm
Thursday 8am - 9pm
Friday 8am - 9pm

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+18019911060

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