10/30/2026
Most people aren't completing purchases via AI tools yet. But they are using them to decide what to buy! A recent report found that 29% of consumers plan to use AI somewhere in their holiday shopping this year, primarily to research products, compare prices and stay on budget.
Furthermore, three in four AI users turn to it to explore gift ideas they wouldn't otherwise have considered.
But what does that mean for your business?
By the time a potential customer reaches your website or walks into your store, they may have already formed an opinion based on AI-generated content.
If your brand doesn't show up in that research phase, you may be invisible to a growing segment of buyers who are hearing about your competitors, but not you.