FORTHGEAR

FORTHGEAR Creative Solutions + Measureable Results = MORE POWER TO YOU
We’re passionate about helping business

Our services and products include advertising, automated marketing, branding initiatives, creative development, direct response, graphic design, illustration, integrated marketing, multimedia, online marketing, print media, photography, public relations, SEO, PPC, social media, web design and web development, including e-business and e-commerce. We also manage services in broadcast, market research, media planning, photography, printing and videography.

Posting Reels or Shorts consistently is a good start in terms of video marketing. But on its own, it isn't quite a full ...
08/28/2026

Posting Reels or Shorts consistently is a good start in terms of video marketing. But on its own, it isn't quite a full strategy! Let’s bust some other common myths around videos in 2026…

Myth: “Showing up by posting regularly is enough.”
Fact: Frequency matters less than clarity of purpose. The most effective short-form content is built around specific goals, audience intent and consistent themes.

Myth: “Posting more videos equals having more reach.”
Fact: Platforms reward engagement, not volume. One video that earns saves and shares will outperform ten videos that get scrolled past.

Myth: “Going viral is the benchmark to aim for.”
Fact: For most businesses, consistent engagement from the right audience drives more actual growth than a one-time spike in views.

A strategy asks who the video is for and what goal the viewer should take. It’s great to get the “when” of your posts sorted, but be sure to address the “who” and ‘why,” too!

The first three seconds of a short-form video are the only ones that matter for stopping a scroll, so write your opening...
08/25/2026

The first three seconds of a short-form video are the only ones that matter for stopping a scroll, so write your opening line before you film anything else. A surprising stat, a counterintuitive claim or a direct question can boost engagement far more than high production value alone! 📱

A lot of businesses treat their brand as something they set up once and revisit only when things feel stale. Sir Richard...
08/20/2026

A lot of businesses treat their brand as something they set up once and revisit only when things feel stale. Sir Richard Branson built one of the most recognized brand empires in the world by thinking about it very differently.

The conversations shaping your brand’s reputation are no longer happening on social media posts or review sites! Instead...
08/17/2026

The conversations shaping your brand’s reputation are no longer happening on social media posts or review sites! Instead, opinion now forms on platforms where people literally talk to each other. If your brand comes up in these spaces, it’s wise for your to keep a finger on the pulse in terms of what’s being said.

Not sure how to do that? First, know that those conversations are happening on several platforms:

-Reddit: AI search tools cite Reddit heavily as a trusted source, and honest brand discussions there can directly influence how your business appears in AI responses.

-Substack: Niche newsletters here shape opinion among highly engaged audiences who trust independent writers over traditional advertising.

-Discord: Real-time community conversations that surface unfiltered sentiment and feedback about businesses in almost every category.

You don't need to be on all of these, posting and commenting every single day. But at the least, you do need to know what's being said! 👀

Investment in AI marketing tools is projected to grow more than 130% over the next three years, according to the CMO Sur...
08/14/2026

Investment in AI marketing tools is projected to grow more than 130% over the next three years, according to the CMO Survey. Adoption is accelerating fast, and the businesses that benefit most will be the ones pairing these tools with a clear strategy… rather than just adding them to an already crowded workflow. 📊

Google's CEO, Sundar Pichai, recently said something every business owner should hear! He confirmed that Google is activ...
08/11/2026

Google's CEO, Sundar Pichai, recently said something every business owner should hear! He confirmed that Google is actively steering users toward AI Mode, where search questions get answered directly rather than through a list of links.

He also acknowledged that referral traffic will decline, and that Google has a plan to offset the loss.

That means your business needs one, too!

You see, in AI Mode, your brand can appear in a search response without earning a single click. Showing up and getting traffic are becoming two different things.

Email lists, direct content and customer relationships that don't depend on Google clicks are worth building now, not later. 💡

AI tools help you create content faster than ever, but speed without oversight is how brands lose rankings they spent ye...
08/06/2026

AI tools help you create content faster than ever, but speed without oversight is how brands lose rankings they spent years earning. The missing step is a clear human review process:

1️⃣ Set a quality bar before publishing. Know what "good" looks like for your brand and audience.
2️⃣ Evaluate whether the piece adds something original, not just something readable.
3️⃣ Edit for brand voice. AI defaults to generic, and generic doesn't build authority.
4️⃣ Track performance over time and adjust your process based on what you find.
5️⃣ Have a subject matter expert fact-check every key claim.

AI can handle working in large volumes, while humans specialize in maintaining standards. Both are crucial pieces of the puzzle!

This week, pick three clients you haven't spoken to in the last 90 days and send each of them something useful: a releva...
08/03/2026

This week, pick three clients you haven't spoken to in the last 90 days and send each of them something useful: a relevant article, a quick tip or a resource specific to their situation. Staying top of mind with existing customers doesn't always require a campaign, and this small habit is a great way to leverage that!

Your website was designed for human visitors. But now, there's another growing audience it also needs to work for…AI sys...
07/31/2026

Your website was designed for human visitors. But now, there's another growing audience it also needs to work for…

AI systems now crawl, read and draw from your site to generate search summaries, answer questions and inform recommendations for your target audience.

Which changes the landscape a bit, in terms of web strategy! First, let’s get clear about what your website has always needed to do well:
-Load quickly and work on every device
-Guide users toward a clear next action
-Communicate your value clearly to a first-time visitor

That said, here’s what it also needs to do now:
-Contain authoritative, clearly structured content AI can accurately represent
-Establish your brand as a credible and specific source in your space
-Address the real questions your customers are actually asking

Your one website now has two distinct audiences. And both are worth engaging!

Do a quick search for your business name on Reddit this week. What you find (honest opinions, unanswered questions or co...
07/28/2026

Do a quick search for your business name on Reddit this week. What you find (honest opinions, unanswered questions or conversations your team has never engaged with) is free market research and a real opportunity to show up where your competitors likely aren't.

Address

116 W Gentile Street Suite A
Layton, UT
84041

Opening Hours

Monday 8am - 9pm
Tuesday 8am - 9pm
Wednesday 8am - 9pm
Thursday 8am - 9pm
Friday 8am - 9pm

Telephone

+18019911060

Website

Alerts

Be the first to know and let us send you an email when FORTHGEAR posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to FORTHGEAR:

Shortcuts

Share

Category