FanThreeSixty

FanThreeSixty Helping sports and live event organizations expand revenue, elevate fan experience, and maximize full potential.

We are sports veterans and tech experts with a decade of experience creating value for our clients in the sports industry. We work with organizations around the world, in every sports vertical: professional, college, esports, governing bodies, venues and more. Our approach allows teams to transform their fan data into actionable insights and data-driven activations, saving them time and helping them focus on the outcomes that matter.

Kansas City is excited to welcome all soccer fans this summer! ⚽ We loved this piece from Nate Bukaty, featuring our pri...
06/01/2026

Kansas City is excited to welcome all soccer fans this summer! ⚽

We loved this piece from Nate Bukaty, featuring our principal owner & investor, Cliff Illig, chatting about how pumped KC is.

"It's not how big the city is, it's how big their heart is."

Nate Bukaty sits down with Sporting KC co-owner, KC20206 honorary co-chair and visionary Cliff Illig, one of the key figures behind bringing the world’s bigg...

05/29/2026

Good luck to our partners Kansas Jayhawks, hosting the first-ever Lawrence Regional, already 1-0 this weekend! 🏆 ⚾

Everyone is racing to layer AI into their stack using LLMs, agents, MCP servers, and RAG, but your AI strategy is only a...
05/28/2026

Everyone is racing to layer AI into their stack using LLMs, agents, MCP servers, and RAG, but your AI strategy is only as strong as your foundation 🏗️

In sports and live events, every interaction matters and contributes to the full picture of the fan. If that data is fragmented or wrong, AI simply amplifies the mistakes. Without clean data at the foundation, your advanced workflows will generate misleading or incorrect outputs.

Matt Stramel, FanThreeSixty Sr. Director Technology & Architecture, is sharing the top three reasons why AI is only as good as your fan data.

👇 Dive into his insights

Clean data is the foundation of accurate AI insights. Connect your fragmented data to unlock a reliable unified customer profile for each fan.

FanThreeSixty is proud to announce our first CEBL partner, Vancouver Bandits🏀 👏 Heidi Mead, FanThreeSixty Co-CEO, shares...
05/22/2026

FanThreeSixty is proud to announce our first CEBL partner, Vancouver Bandits🏀 👏

Heidi Mead, FanThreeSixty Co-CEO, shares more about the partnership:
"We are thrilled to welcome the Vancouver Bandits as our very first CEBL partner! It’s exciting to work with a team that boasts one of the most vibrant fan bases in professional sports. By unifying their tech stack into a single source of truth, we are already unlocking data-driven efficiencies that turn viral momentum into sustainable commercial growth. I can't wait to see how this blueprint elevates the fan experience and sets a new standard for the rest of the league."

🔗 Download their new app today: https://shorturl.at/GET3s

We’re excited to introduce FanThreeSixty Data Hub, powered by Snowflake Inc.! 🎉  FanThreeSixty Data Hub is a real-time, ...
05/21/2026

We’re excited to introduce FanThreeSixty Data Hub, powered by Snowflake Inc.! 🎉

FanThreeSixty Data Hub is a real-time, self-service business intelligence extension of our Fan Data Platform. Teams can now transform data from a historical report card into a live, operational cockpit by connecting your everyday tools like Tableau or Power BI directly to a unified, real-time stream of fan records.

Whether you’re a CEO looking to see your organization’s blind spots or a data analyst ready to build a custom report, FanThreeSixty Data Hub offers solutions for many different teams.

🔗 Learn how your team can benefit

Connect Power BI or Tableau to FanThreeSixty Data Hub, powered by Snowflake. Turn historical data into a live cockpit with a real-time stream of fan data.

We’re proud to announce our new partner, Loudoun United FC! 🤝⚽️Loudoun is taking the fan experience beyond the stadium, ...
05/14/2026

We’re proud to announce our new partner, Loudoun United FC! 🤝⚽️
Loudoun is taking the fan experience beyond the stadium, giving supporters more ways than ever to stay connected.

With their brand-new app, the club is delivering:
🗞️ Latest news & team content
🏟️ Matchday information
📱 Interactive fan features & promotions

In addition to their app, Loudoun United is also leveraging FanThreeSixty's Email, Texting, and Sales CRM products to engage more deeply with their fans.

🔗 Download their new app today!
https://www.fanthreesixty.com/loudoun-united-fc-app

Just 30 days until the World Cup 2026 kicks off! 🏟️ ⚽ The countdown is officially on, and the excitement is getting real...
05/12/2026

Just 30 days until the World Cup 2026 kicks off! 🏟️ ⚽

The countdown is officially on, and the excitement is getting real. Whether you’ve had your marketing calendar marked for months or you’re just now looking for creative ways to join the buzz, we've got you covered 👏

Check out Kendra Goodman's 5 tips for brands ahead of the World Cup. She shares how to lean into local buzz, follow real-time content, and more!

Get the game plan 👇

Learn how your brand can increase fan engagement and revenue while building excitement around the 2026 World Cup.

We had a wonderful time hosting our FanThreeSixty webinar featuring Speedway Motorsports, LLC yesterday! 🏎️ Check out th...
05/06/2026

We had a wonderful time hosting our FanThreeSixty webinar featuring Speedway Motorsports, LLC yesterday! 🏎️

Check out the recap to learn more about:
💰 Their sales strategy generating $2.8M using the Fan Data Platform
👤 How they identify top priority leads
📩 Delivering personalized emails that boost renewal rates

Read more here 👇🏼

We hosted a webinar where we shared how Speedway Motorsports is identifying high-priority leads & generating multi-million dollar sales using fan data.

📍We're not in Kansas anymore!Hear from this crew live tomorrow from Charlotte Motor Speedway. You don't want to miss thi...
05/04/2026

📍We're not in Kansas anymore!

Hear from this crew live tomorrow from Charlotte Motor Speedway. You don't want to miss this conversation about how Speedway Motorsports, LLC is identifying high-priority leads and generating multi-million dollar ticket sales 👀

👉 Save your seat now: https://www.fanthreesixty.com/may-2026-summit

Our team went back to art class today for some   fun 🐎🎨Check out our DIY Derby hats, we’re officially ready for the week...
05/01/2026

Our team went back to art class today for some fun 🐎🎨
Check out our DIY Derby hats, we’re officially ready for the weekend!

Address

11150 Overbrook Road, Suite 150
Leawood, KS
66211

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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