Tallest Tree Digital

07/30/2024

If you're a football (soccer) aficionado and interested in following derbies (classic rivalries) my friend Jerry has built a very niche website to scratch that very particular itch.

Derby.ist provides an up-to-date match calendar of football derbies, historical results, and video highlights of past games.

There's also a newsletter offering the same, that's pushed to your inbox every Monday.

It's a very cool data-driven project. I hope you find it interesting.

Up-to-date match calendar of football derbies and rivalries, historical results, and video highlights

04/26/2024

I hope the attached video lends a little insights into how our rankings work, what you can learn from them, and how to improve your think tank's SEO:
https://youtu.be/1EtrALntHIo?si=uRlWGghgx6IKL5Nj

Our Public Policy SEO Rankings for April 2024 are live!https://lnkd.in/e384RU9eThe top-10 national groups are:1. Tax Foundation2. The Policy Circle3. Bill of...

04/26/2024

In case you missed it, Our Public Policy SEO Rankings for April 2024 are live!

The top-10 national groups are:
1. Tax Foundation
2. The Policy Circle
3. The Bill of Rights Institute
4. CFA Institute
5. Pew Research Center
6. Institute for Family Studies
7. Population Reference Bureau
8. Ballotpedia
9. Council on Foreign Relations
10. Center on Budget and Policy Priorities

The top-10 state groups are:
1. The Buckeye Institute
2. Public Policy Institute of California
3. The Cardinal Institute for West Virginia Policy
4. Alabama Policy Institute
5. Illinois Policy
6. Empire Center
7. School Choice Wisconsin
8. Grassroot Institute of Hawaii
9. Georgia Public Policy Foundation
10. Platte Institute

Check out the full rankings on our website:
https://tallesttree.digital/rankings/

A simple regression analysis to measure how effectively public policy organizations turn publications and PR into search engine traffic.

04/13/2023

We just published the April numbers for Tallest Tree Digital's Public Policy SEO Rankings.

For the national groups, Tax Foundation , The Policy Circle, The Bill of Rights Institute, Institute for Family Studies, and CFA Institute make up the top 5.

For state groups, The Buckeye Institute, Illinois Policy, Public Policy Institute of California, The Cardinal Institute for West Virginia Policy, and Empire Center for Public Policy the list.

We added a low-traffic filter to this month's ranking. National groups with less than 300 organic visits per month or state groups with less than 30 organic visits per month were dropped from the list. This keep groups from ranking highly for generating 12 visits when they model predicted they would generate 3 visits, for example. Yes, this group would be generating 4x the predicted traffic, but we don't think groups with these low numbers have much in the way of SEO best practices to confer to others, which is really the point of this ranking.

We also added a couple handfuls of additional groups to the ranking this month. If you'd like to be added to the ranking, please comment or DM me.

A simple regression analysis to measure how effectively public policy organizations turn publications and PR into search engine traffic.

11/21/2022

How do things like robots.txt, site speed, HTTP codes, URLs, links, redirects, XML sitemaps, PDFs, robots meta tags, and canonical URLs affect web crawlers?

In this week's Tallest Tree SEO Podcast, Cord & Einar discuss how to optimize your website for web crawlers.

Cord & Einar discuss how to optimize your website for web crawlers. How do things like robots.txt, site speed, HTTP codes, URLs, links, redirects, XML sitemaps, PDFs vs web pages, robots meta tags, and canonical URLs all affect web crawlers? How can you optimize these aspects of your site to make su...

11/01/2022

In this episode Cord & Einar review the best of "SEO Twitter" discussing topics like Facebook's revenue nightmare (and why you should do SEO instead of Facebook ads), Google Search Console's new messages on max-image-preview, the 4th edition of "The Art of SEO," the new 2022 Web Almanac, how "Early Hints" can improve your Core Web Vitals, measuring E-A-T, 8 confirmed Google ranking factors, content hubs, and measuring topical authority.

In this episode Cord & Einar review the best of "SEO Twitter" discussing topics like Facebook's revenue nightmare (and why you should do SEO instead of Facebook ads), Google Search Console's new messages on max-image-preview, the 4th edition of "The Art of SEO," the new 2022 Web Almanac, how "Early....

10/11/2022

Think tanks should especially be paying attention to how they are posting news media appearances like op-eds to their websites. Duplicating content from other websites on your site may be seen as bad behavior and result in Google ranking your site lower than it would otherwise.

In this episode Cord & Einar discuss the title tag length, "link juice," AMP is dead, measuring forms with GA4, how Googlebot handles iframes, and how to think about copies of original content on the web.

10/04/2022

Check out the latest episode of the Tallest Tree Digital Podcast!

In this episode Cord & Einar discuss the changes to mobile search, iOS 14.5 makes the case for programmatic SEO, September core update winners/losers, changing URLs, website quality scores, and 4 ways to measure SEO effectiveness.

06/20/2022

This is only one data point, but it's encouraging to see a 20,000+ click spike in Google News after months of working on technical cleanup and weeks of reorganizing tags and categories around topics that are more relevant to news readers.

Going forward, we think we should be able to grow Google News into as big a source of traffic for this client as apps like SmartNews and NewsBreak App have been.

06/17/2022

We made changes that affected every post for this large publication on May 30 and June 13. Both changes prompted Googlebot to crawl the entire site and the new schema data we added to this site immediately showed up under the "Enhancements" heading in GSC.