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Silverback Strategies

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Alexandria, VA
Silverback Strategies

We help marketers grow and capitalize on change. Silverback Strategies is a Google Premier Partner specializing in performance marketing.

With over a decade of expertise, we help businesses grow through data-driven paid search, SEO, content marketing, social media, and analytics. We’ve managed $500M+ in Google and Meta media spend, maintain an NPS score 38% higher than industry average, and run 500+ marketing tests annually to keep clients ahead. Recognized as one of the best U.S. workplaces by Ad Age, Inc., and The Washington Post.

10/23/2026

Remember, Remember, the 12th of November: Meta and Google's Latest Changes

Recently, Google rewrote how Smart Bidding ‘learning’ works. And starting November 12, Meta will begin counting conversions it couldn’t see before. Here’s what marketers need to know:
→ Google’s Learning status now clears within 7 days, but performance can take longer to stabilize
→ Budget changes don’t restart learning, but composition and goal changes do
→ Meta’s on-device conversion recovery turns on automatically November 12th
→ More reported conversions ≠ more sales. Incrementality is still the real scorecard

See what marketers should do next 👇
https://hubs.la/Q04CbWd30

10/16/2026

Your Dashboard Is Missing Half the Story

GA4 says AI search is a rounding error…
Rankings say your content is fine…
Attribution says your campaigns are working…

This week, all three got a reality check:
→ AI search drives just 0.32% of web traffic, but Bing’s new reporting sheds a new light
→ AI Overviews cut clicks to the #1 result by 58%, and they’re not coming back
→ Conversion Lift is now self-serve for Search and PMax, but it’s not the gold standard

Here’s what marketers should do next: https://hubs.la/Q04Bs_yM0

10/12/2026

Most companies use a flawed set of decision criteria to select a marketing agency. The search starts with a scope built around channels:

→ Who can run paid search?
→ Who can run paid social?
→ Who has the cleanest account management process?

But these questions are inherently flawed, because the thing actually worth paying for sits a level above an agency’s ability to pull channel levers…

A marketing investment has to answer one question: **did our marketing drive net-new sales we wouldn't have gotten anyway?**

Read more in the full article by Silverback Strategies CRO, Allyson Cochran: https://hubs.ly/Q04zQJKS0

10/09/2026

AI raised the bar this week 📈

Google is now summarizing your brand, grading your content, and ChatGPT is changing how ads prove their worth.

→ AI Overviews now appear on 80%+ of branded searches, up from 26% a month ago
→ Google spelled out in writing what separates content that ranks from content that doesn't
→ OpenAI's new measurement found 2.3x more incremental orders than last-click captured

Here's what marketers should do next 👇
https://hubs.ly/Q04zQJyG0

10/02/2026

The Measurement Gap is Widening: Google Breaks Rank Tracking, AI Mode Goes Dark, and ChatGPT Ads Hit $1B

Here’s what marketers need to know this week:

→ Google's /goto redirect is breaking your seo reports, not your rankings
→ Google AI mode now watches the web on your customers' behalf
→ ChatGPT ads hit a $1B run rate and the playbook is still unwritten

Get the full breakdown and what to do next: https://hubs.la/Q04z52220

09/25/2026

This week, the gap just got wider between brands AI can understand and brands it can't.

→ Meta's Muse hits No. 1, and ads may follow the agent
→ Google puts a number on Smart Bidding learning: ~50 conversions
→ Multi-location SEO totals can hide what's really happening
→ Google's "Dive deeper" puts AI between Discover and your click
→ Meta pulls placement controls, and creative becomes the lever

Get the full breakdown and what to do next: https://hubs.la/Q04ymvPt0

09/22/2026

Meet Yahssain Kahn, one of the newest additions to the Silverback Strategies media team.

Yahssain joins us after nearly 7 years in agency and in-house media strategy roles. He got his start in traditional media, scaling demand and measuring the downfunnel impact of mass media placements. His degree in business analytics pulled him toward digital before long.

What attracted him to Silverback was the chance to own client relationships and teach modern measurement to the people who need it most: the ones answerable for the bottom line. "What excites me most about my early months at Silverback is the opportunity to make an immediate impact, build strong relationships with my clients, and drive meaningful results from day one."

Based in Orlando, Yahssain is an NC State grad, a concert ju**ie, and the kind of person who'd rather cook dinner than order it.

Welcome to the jungle, Yahssain. Let's move fast. 🦍

09/18/2026

What’s new with AI in marketing this week?

It's changing who's editing your listings, what your customers are typing, and how your ads get clicked. Here’s what happened this week in the digital marketing world:
→ Google now shows what AI has been quietly adding to your Business Profile
→ Search queries are getting longer across our own client portfolio
→ OpenAI is testing ad units that open a conversation instead of a landing page

Read the full breakdown and what we're telling clients to do next: https://hubs.la/Q04xSzKB0

09/18/2026

How do you optimize for *qualified* leads when the average sales cycle is 120 days?

For many industries, like home services, education, and healthcare, the sale almost never happens on the website. Instead, it happens when…

→ A homeowner books the job after an in-home estimate
→ An applicant enrolls months after the first campus visit
→ A patient shows up for a consultation and schedules a procedure

The problem? Ad platforms see none of that.

Platforms see the form fill, the phone call, the brochure download, and they optimize toward more of it. The algorithm gets very good at manufacturing the cheapest possible lead, and the business gets very good at wondering why so few of those leads turn into customers.

In this article, Jordan Crawford breaks down why it’s critical to feed these offline conversions back into ad platforms. This way, you can optimize for your ideal customers. Not junk form fills.

🔗https://hubs.la/Q04xJGnl0

09/16/2026

It's been a few months since Nick Quigley joined the Silverback Troop. It's about time we gave him a proper shout-out.

Nick brings nearly a decade of performance marketing experience in home services, finance, insurance and retail. He’s a pro at scaling media strategy profitably for mid-market businesses.

What drew him to Silverback Strategies was our approach to measurement. “What excites me most about my first few months at Silverback is learning the team’s approach to measurement and testing. The team approaches performance from a deeper, more analytical perspective…I’m excited to bring those learnings into the way I manage and optimize campaigns.”

Hailing from upstate New York, Nick is a graduate of SUNY Oswego, a long-suffering New York Rangers fan, and a frequent visitor to the Saratoga Race Track. Outside of work, you can find Nick working on his golf game or attending a Phish concert (he may be the only millennial who has been to 20+ of ‘em).

A belated ‘Welcome to Silverback!’, Nick. We’re glad you’re here. 🦍

Address

25 Catoctin Cir SE #1197
Alexandria, VA
20177

Opening Hours

Monday	8am - 6pm
Tuesday	8am - 6pm
Wednesday	8am - 6pm
Thursday	8am - 6pm
Friday	8am - 6pm

Website

https://www.silverbackstrategies.com/

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