Silverback Strategies

Silverback Strategies We help marketers grow and capitalize on change. Silverback Strategies is a Google Premier Partner specializing in performance marketing.

With over a decade of expertise, we help businesses grow through data-driven paid search, SEO, content marketing, social media, and analytics. We’ve managed $500M+ in Google and Meta media spend, maintain an NPS score 38% higher than industry average, and run 500+ marketing tests annually to keep clients ahead. Recognized as one of the best U.S. workplaces by Ad Age, Inc., and The Washington Post.

✍️Platforms are quietly rewriting their own rules this week.The result? Marketers are left reconciling the numbers. → Go...
09/04/2026

✍️Platforms are quietly rewriting their own rules this week.

The result? Marketers are left reconciling the numbers.

→ Google is testing changes that could scramble how you track rankings and AI citations
→ An AI-generated SEO page cannibalized its own rankings for six months before anyone noticed
→ The FTC and 22 states allege Amazon overrode its own ad auctions; a warning for every marketer trusting platform-reported metrics

Read this week's insights and what they mean for your measurement strategy → https://hubs.la/Q04wLgkL0

09/01/2026

RIP Google Display campaigns 🪦

Announced in June 2026, a migration tool moves existing Display campaigns into ‘Demand Gen,’ and by 2027 the standalone campaign type is gone for good.

Most news coverage is treating this as a loss of control.

But for advertisers? It's closer to an upgrade because the control you're losing was wasting a chunk of your budget anyway.

Want to know what Google killing off GDN is good news for your budget? Read more in this article by Allyson Cochran: https://hubs.la/Q04w3NNc0

The measurement gap is widening, and attribution is about to get MUCH harder 🥵Here's what actually changed this week in ...
08/28/2026

The measurement gap is widening, and attribution is about to get MUCH harder 🥵

Here's what actually changed this week in the world of :
→ Social gets 30% of ad dollars but only 12.5% of attention. What does that mean for your media mix?
→ Meta's new Creative Diversity score exposes the need for better images, video, and copy for paid campaigns.
→ Google PMax's new channel controls are real, but they don't fix the attribution problem underneath them
→ Local Services Ads (LSAs) direct booking just expanded to 500+ partners, and a billing change hits October 1st.

Full breakdown + what marketers should do next: https://hubs.la/Q04vJ5650

Google's getting real comfortable citing your competitor for the list you wrote 😬Three things worth your attention this ...
08/21/2026

Google's getting real comfortable citing your competitor for the list you wrote 😬

Three things worth your attention this week:
→ AI search: most "AI visibility wins" are just old tech debt getting paid off.
→ Content Strategy: Blog lists drive 44% of AI citations, but self-authored ones recommend a competitor 43% of the time
→ Social/Community: Half of US shoppers won't trust an AI recommendation until Reddit confirms it
→ Analytics: Meta AI launched a new desktop app for Mac that enables smaller brands to access advanced analytics

Our take on all three, in this week's insights: https://hubs.la/Q04tKTZJ0

Google's Smart Bidding update went live today, and most of the industry coverage is repeating Google's own spin: this up...
08/18/2026

Google's Smart Bidding update went live today, and most of the industry coverage is repeating Google's own spin: this update makes scale more predictable, it's good for you.

You're being asked to choose between stretching your marketing budget and protecting efficiency — and told to feel good about it.

Our take is different. See what’s changing here → https://hubs.ly/Q04tjjv70

Machines are talking about your brand. What could they possibly get wrong? 🙄AI platforms are now making calls about your...
08/14/2026

Machines are talking about your brand. What could they possibly get wrong? 🙄

AI platforms are now making calls about your brand in search, ads, and even in your own reporting dashboards. Most marketing teams aren't watching closely enough. Here's what changed this week:

→ Multi-location brands are bleeding visibility to inconsistency they can't see, as LLM citations for local brands are only about 79% accurate.

→ ChatGPT ads now appear on 1 in 4 commercial prompts, but advertisers can't see what's triggering them.

→ Anthropic's new AI watermarking puts disclosure standards on every brand's desk, especially in highly regulated industries.

→ Google's Ask Advisor is automating first-pass reporting across Ads and Analytics, streamlining reporting and highlighting the importance of humans in the loop.

Read the full breakdown 👉 https://hubs.la/Q04t6BgF0

Google's getting pickier…and your bloated content isn’t helping 🤢→ Local SEO: address location page sprawl before it can...
08/07/2026

Google's getting pickier…and your bloated content isn’t helping 🤢

→ Local SEO: address location page sprawl before it cannibalizes performance
→ AI Search: Google’s AI Mode is citing sentences, not sites. If your best answer is buried, it doesn't exist.

Our take on both, in this week's insights: https://hubs.la/Q04shs2n0

SEO enters its weight loss era.ChatGPT Ads gets more advanced optimization tools.Chrome is simplifying email signups.Rea...
07/31/2026

SEO enters its weight loss era.
ChatGPT Ads gets more advanced optimization tools.
Chrome is simplifying email signups.

Read the full breakdown of this week’s biggest updates in our POV 👉 https://hubs.la/Q04rv0dv0

This was a big week in search:Google announced that Local Services Ads are merging into Google Ads.https://hubs.la/Q04qR...
07/27/2026

This was a big week in search:

Google announced that Local Services Ads are merging into Google Ads.

https://hubs.la/Q04qRXDJ0 became AI Mode's #2 cited domain (citations up 8.4x in 10 weeks).

And your search ROAS might be borrowed from paid social.

Check out these updates, and what you should do about it in this week’s POV 👉 https://hubs.la/Q04qS0Nn0

3 of your 4 CTV ads miss the household you paid for, and GA4 still can't tell you where your AI traffic came from. Those...
07/17/2026

3 of your 4 CTV ads miss the household you paid for, and GA4 still can't tell you where your AI traffic came from.

Those updates and more in this week’s POV.

Read this week's insights to find out what changed, why it matters, and what to do next. 👉 https://hubs.la/Q04pWp-t0

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