06/02/2026
Most teams jump straight to solutions.
Aaron Montana, Head of Experimentation & Product Analytics at LaunchDarkly, says that's where things go wrong. Qualitative research finds what's broken. Quantitative proves your fix actually works. Do them out of order and you're just building confidently in the wrong direction.
Catch the full podcast here: http://youtube.com/watch?v=etdd10Kf7nE