SGW Communications

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United States
Lexington, MA
SGW Communications

Stephanie helps small organizations stand out online with strategic branding, web design, coaching I then ran academic research centers at Brandeis University.

WHAT DO YOU WANT TO ACHIEVE?

When I edit a book, dissertation, or website, coach you or your child in writing, help you set up your business, create your website, or perform Internet research, my first question is always the same.

What do you want to achieve? Few people ever ask, let alone answer this question, but I believe it is the question at the heart of any endeavor.

Knowing the answe

r is the key to concise and punchy writing, streamlined business systems, and beautiful websites.

I started my career as a public relations exec in San Francisco. I moved to Boston and earned a PhD in Middle Eastern Studies, focusing on museums and representations of history. Later, I helped an entrepreneur triple her business by implementing simple, organized systems in a systematic way. I've created small- business websites that reflect the brand and personality of the businesses they represent. I've reviewed and edited novels, edited academic and non-fiction texts for content and clarity, and helped others learn to organize their own writing projects. I am also an Internet search ninja. If it's out there, I can find it.

So, what do I want to achieve? I want to help you with your writing, your business, your website, and your resources.

Address

Lexington, MA

Website

http://www.stephaniegwilson.com/

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Want your business to be the top-listed Computer & Electronics Service in Lexington?

A Website is Worth A Million Words

You can learn an awful lot about a business by looking at its website. First, the obvious: what does the organization do? How does it see itself? And, above all, what does it want to achieve? Beyond that, you can learn how organized businesses or organizations are by looking at how their information is presented. Are their goals clear? Is their thinking precise? Do they know who their audience is? Conversely, a cluttered and outdated website can make companies look slow and out of touch.

You can also learn about organizations’ personalities by the site’s colors, design, and general aesthetic. Bright or varied colors can communicate more contemporary thinking than stolid blues and brick reds. Big photos and unorthodox ways of presenting information may convey more innovative thinking. You can communicate a lot about your organization with a well-designed site, clearly articulated goals, concise writing, apt photos, and organized information.

About me: I started my career as a public relations exec in San Francisco. I moved to Boston and earned a PhD focusing on representations of history in museums. I then ran academic research centers at Brandeis University. Later, I began this project of creating websites that reflect the brand and personality of the businesses and organizations they represent. I write clear and concise prose, and can bridge the academic and marketing/business worlds as few others can.