Jill Lawlor Creative

Jill Lawlor Creative Distinctive design for small businesses and entrepreneurs to set their company apart from the crowd. Services include branding, logo design, and website design.

A brand can be beautiful and still be wrong for the business.Maybe it feels too polished when the business is warm and a...
09/03/2026

A brand can be beautiful and still be wrong for the business.

Maybe it feels too polished when the business is warm and approachable. Too playful when the work is serious. Too generic when there’s actually something really distinct about what you do.

Good branding isn’t about making everything look better. It’s about making sure what people see matches the story you actually want to tell.

I wrote more about this on the blog this month—LINK IN BIO or https://www.lawlorcreative.com/blog is-your-brand-telling-the-right-story

Sometimes a rebrand isn’t about starting over. It’s about figuring out what’s worth keeping—and making it work harder.Th...
09/01/2026

Sometimes a rebrand isn’t about starting over. It’s about figuring out what’s worth keeping—and making it work harder.

This project brings together two sides of the client's work: softball pitching coaching and mindfulness-based nutritional coaching. Her original logo represented all of it—a softball field, dinner plate, softball and beet—but there was a lot happening in one little mark.

The idea was good. It just needed some editing.

The reimagined symbol combines a home plate + beet into one simple, distinctive mark. Same meaning. Same story. Just clearer, more memorable and much easier to use.

From there, we built a full identity around Lindsey’s energetic, grounded personality with warm colors, organic illustrations and earthy textures.

A good reminder that a rebrand doesn’t always mean throwing everything out. Sometimes the best idea is already there. It just needs room to breathe.

Thinking your brand might need a little editing of its own? Let’s talk.

08/26/2026

Building a business is personal.

You’ve poured so much into it—your ideas, your time, and probably more late nights than you’d like to admit.

That’s why branding isn’t just about choosing colors or designing a logo. It should feel like the business you’ve been building all along.

When we get it right, you stop second-guessing every little decision. Your website feels like you. Your social posts feel consistent. Handing someone your business card feels good instead of a little awkward.

That’s always my goal: to create a brand that feels honest, thoughtful, and completely at home in your business.

Because once your brand feels right, you can stop thinking about it so much—and get back to running your business.

If that’s what you’re looking for, I’d love to chat.

Sometimes the hardest part isn’t questioning the quality of your work. It’s wondering if your brand is communicating the...
08/21/2026

Sometimes the hardest part isn’t questioning the quality of your work. It’s wondering if your brand is communicating the same thing.

That feeling is more common than you might think, especially as a business grows and evolves over time.

A rebrand isn’t always about becoming something new. Sometimes it’s simply about creating a brand that finally feels like an honest reflection of the business you’ve already built.

I explore that idea more in this month’s blog. → LINK IN BIO or https://www.lawlorcreative.com/blog/stop-apologizing-for-your-brand

Branding has a way of showing up in places we don’t always expect.It influences the confidence to introduce yourself, se...
08/13/2026

Branding has a way of showing up in places we don’t always expect.

It influences the confidence to introduce yourself, send someone your website, follow up after a networking event, or finally put yourself out there.

Those moments may seem small on their own, but over time they shape how you experience running your business.

This month’s blog explores why branding is about so much more than marketing, and why that matters. → LINK IN BIO or https://www.lawlorcreative.com/blog/stop-apologizing-for-your-brand

When people think about a rebrand, they usually picture a new logo or a new color palette.What they don’t always expect ...
08/05/2026

When people think about a rebrand, they usually picture a new logo or a new color palette.

What they don’t always expect is how differently they start showing up afterward.

There’s something that changes when your brand finally feels like an accurate reflection of your business. Sharing your website feels easier. Networking feels a little less intimidating. Talking about what you do starts to feel more natural.

The business hasn’t changed overnight. The confidence often has.
If you’ve ever felt like your brand is a step behind the quality of your work, this month’s blog dives deeper into that idea. → LINK IN BIO or https://www.lawlorcreative.com/blog/stop-apologizing-for-your-brand

It’s easy to assume the people who always seem put together are doing something completely different than everyone else....
07/28/2026

It’s easy to assume the people who always seem put together are doing something completely different than everyone else.

More often, they’ve simply figured out what works for them and continued building on it over time.

The same is true for brands.

What feels polished on the surface is often the result of thoughtful choices repeated consistently. This isn’t because they’re trying harder, but because they have a clear sense of who they are.

To learn more, read this month’s blog post! → LINK IN BIO or www.lawlorcreative.com/blog/why-some-brands-always-look-put-together

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Lincolnshire, IL
IL

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+18473508280

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