09/29/2026
Most businesses default to buying software because it's the obvious option — but it isn't always the right one.
Off-the-shelf tools are usually cheaper and faster to set up, and for common needs (accounting, basic scheduling, email marketing) that's the smart choice.
But the more your business does something in its own particular way, the more you end up working around the software instead of the other way around — extra manual steps, spreadsheets bolted on the side, workarounds nobody documented.
If that sounds familiar, a custom app might cost less in the long run than the workarounds you're already paying for in time.
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