11/03/2025
✨ Color is language — and for Gen Z, it has to speak fluently.
I re-imagined both the design + messaging of this Newell Brands recruiting piece to feel bright, modern, and human — grounded in their core palette but energized by Sharpie, Paper Mate, and Rubbermaid.
🎨 Custom color + font system
✏️ Gen Z copy + CTA rewrites
Design is how energy finds its form.