03/18/2026
We designed the brand, UX, and UI for My Peeps — a private memory app built for family, not followers.
The challenge: build something personal enough to hold life’s most meaningful moments, private enough to earn real trust, and simple enough that anyone in the family could use it without a second thought.
Most memory tools are just camera rolls with better sorting. My Peeps is different. No public feeds. No likes. No algorithms deciding what matters. Just a private, invite-only space — photos, videos, voice notes, links, stories — shared only with the people who actually lived those moments with you.
We handled everything from brand identity to iOS development, including a guided Life Unfiltered Journal with 167 prompts designed to help people capture the stories they’d otherwise forget to tell.
That’s the work we love — building the thing worth keeping.
See the full case study at few.io/launches/mypeeps