07/27/2026
One booked case often covers an entire month of advertising spend. That math gets overlooked a lot.
The real question for plastic surgeons isn't whether to advertise. It's whether the current mix is actually working.
Paid search captures patients actively researching procedures.
Retargeting on social brings back the ones who left without calling.
Local SEO makes sure you show up when someone searches "near me."
Content and email keep warm leads from going cold.
Nearly 45% of plastic surgery leads come from retargeting alone. That is not a channel to skip.
We broke down the full playbook at the link, including before-and-after ad rules and how to know if your spend is actually driving bookings.
https://bit.ly/4x0Vlka