10/13/2026
Print, packaging, and brand experiences are evolving. Here’s what’s shaping the way brands stand out and connect!
• In wide-format printing, the competitive edge goes beyond print quality and equipment. Automation, connected workflows, and production data help print providers reduce errors, improve turnaround times, and deliver the flexibility customers increasingly expect.
• Holiday campaigns benefit from planning, especially when print and direct mail need to arrive on time. USPS’s recommended 2026 holiday mailing deadlines offer a great reminder to build production, mailing, and delivery timelines into seasonal marketing plans early.
• Color can communicate a brand’s values in ways that go beyond aesthetics. Genentech’s partnership with Pantone shows how a carefully chosen color can express a company’s purpose and create a consistent visual identity across brand touchpoints.
• Private-label products allow retailers to stand out through packaging that communicates quality and value. Thoughtful packaging design can help brands build recognition, strengthen customer loyalty, and compete more effectively.
• Hospitality brands can turn a stay into an immersive brand experience by weaving a recognizable identity into the details. Dolly Parton’s SongTeller Hotel in Nashville brings music, a personal story, and a creative legacy into the guest experience, giving visitors a reason to connect beyond the room itself.
Catch up on Q3’s trends here: https://www.xperient.com/recent-trends
Explore the latest in print and marketing with Xperient’s curated industry trends.
