HYFN

10/01/2018

What is a “good” lead? In our featured blog this month, Kerry Meisner, Supervisor of Media Buying at HYFN, shares her wisdom on lead quality and explores the interesting relationship between Cost Per Application and Cost Per Lead. Read on for tips on how you can improve your lead quality.

http://blog.hyfn.com/quality-vs-quantity-not-all-leads-are-created-equal?utm_medium=email&_hsenc=p2ANqtz--7Xki59JWCk2V7Uu4zZWplYaRQfvna0EdkSqDne55QhoztyKC3e65_sfHLJKBjAJ-n2fRmifCwIgQV4rpYWe0SrAHWnoG7cV9iuOwskJpYRSetOgM&_hsmi=66234687&utm_content=66234687&utm_source=hs_email&hsCtaTracking=7bcf8ede-7ec0-4b82-8e87-1b048ebc6d3d%7Ceb2cd5c5-6d27-4b53-8760-c17e183a57dd

08/17/2018

Learn how HYFN leverages insights to make data more valuable.

There is so much data and research that goes into figuring out the best way for a business to execute effectively. It should be processed in a way that helps determine the most appropriate market, as well as the creative and content that will resonate best. If we streamline our reporting, we enable....

07/30/2018

Local advertising just got a whole lot easier (and more effective)! Check out our newest ads tool that helps franchisers streamline the process of social advertising and drive measurable results

http://solutions.hyfn.com/national-to-local

04/02/2018

What advantage can third-party audiences provide for you and your business? That’s a good question—read on to find out.

Third-party audiences are a vital tool for narrowing down advertising campaigns to specific, highly-relevant users that closely align to a…

01/04/2018

We’re showcasing some of the most innovative and creative AVA Digital Awards entries. The AVA Digital Awards is one of the most highly regarded digital competitions in the world. Enter your best work for a chance at third-party recognition. Organization: HYFN Location: Los Angeles, CA Title of Ent...

12/21/2017

Wondering if Facebook Messenger ads can help your business? Read our director of media buying on ways to make it work.

Facebook's recent move to allow direct marketing to consumers through their messaging app surprised many in the digital sector, not the least of whom are the customers themselves. Many wonder what this move means for them, and for advertisers, the race is on to determine how to engage wary consumers...

11/08/2017

Incredibly honored to have been awarded best in show at last night's Digiday Awards! If you're just hearing our name for the first time, then check out our work and let's talk about how we can do something great together! https://hyfn.com/work/

10/25/2017

Get the lowdown on LinkedIn's new video ad product from our SVP of advertising, Marci Dobrow:

Professional network LinkedIn is mounting a belated push into video advertising having arrived late to the video sharing party, only offering members the ability to upload videos as recently as August.

08/09/2017

Introducing Pinterest Promoted Autoplay Video Pins—get the lowdown from our Pinterest Product Manager on our favorite new way to capture attention on Pinterest. https://medium.com//turn-inspiration-into-action-with-pinterest-autoplay-video-f025892fd266

Advertisers can now dynamically tell their brand stories in new ways that were not previously possible on the platform with Promoted Video.

07/27/2017

Case Study: Successfully positioning MGM Resorts International properties in Las Vegas as the ideal place to be during the March Madness season. http://ow.ly/69jg30dW2xy

Bringing March Madness to MGM Resorts International properties in Vegas with a unique social activation.

06/19/2017

Our team weighs in

https://digiday.com/marketing/doors-unlocked-snapchat-opens-floodgates-bad-ads/?utm_medium=email&utm_campaign=digidaydis&utm_source=daily&utm_content=170601

“It’s a natural growing pain for any kind of self-serve platform."

05/26/2017

Here's a big warm welcome to Gregory Raifman, new President of our holding company Nexstar Digital.

http://www.tvnewscheck.com/article/104300/for-nexstar-digital-and-raifman-size-matters

Gregory Raifman, Nexstar Digital’s newly-minted president, says the company is well underway with a rollup of its portfolio of technology companies under a single banner. As the company scouts new digital acquisitions, Raifman says it will leverage Nexstar Media Group’s broadcast size an...