06/09/2026
Design is dead. Long live design.
The thing we used to call design is gone. The logos, the layouts, the make-it-pretty-at-the-end. A machine does that now, in seconds, for free.
Good. Let it.
What’s left is the part that was always the real work. Design. And now that anything can be made, the only question is: what do you want to make?
