Addison Interactive

11/02/2026

is live on Kickstarter, and we had the honor of crafting the game's launch video. 🎬

From the creators of Club Penguin and Battle Bears, Mini Bash Game is a brand-new social world built around customizable minis, cozy activities, and endless ways to connect with friends. Charlie Capen brought us in on this project that is close to his heart, as he knows we are also parents looking for safe digital spaces for kids online.

You can help bring this community to life by backing the campaign now: https://www.kickstarter.com/projects/digitaldaylight/minibash

10/30/2026

As lifelong horror fans, helping Prime Video introduce Carrie White, her mother, and the rest of Mike Flanagan's to the audience was all treat, no trick! 🎃 Meet the residents of Chamberlain, Maine, but maybe hold off on RSVPing to prom... 🩸🪣

10/29/2026

"Nothing's over 'til it's over." The enduring story of Rocky Balboa has been inspiring audiences for 50 years. We teamed up with Amazon MGM Studios and Sylvester Stallone to build a virtual Rocky museum that takes visitors through the film that began a legacy via rare set photos, iconic posters, and behind-the-scenes clips.

Go the distance with I Play Rocky Movie for the full origin story!

www.amazon.com/rocky50

10/23/2026

Where do you belong in ? The Avian Principality, where challenges are greeted with resilience? With the Mystics, who seek balance in the natural world? We ventured once again into the Impassable Wilderness, where we helped fans find which faction to call home and discovered our own along the way.

Find your people at wildwoodmovie.com, and then meet them on the big screen as LAIKA Studios' most ambitious stop-motion film yet soars into theaters today!

10/22/2026

✨ The Cat in the Hat has become a life coach,
and his wisdom is truly beyond all reproach.
So send him a message and stay for a chat!
What a joy to team up with The Cat In The Hat . ✨

This marks the debut of our proprietary Addie Ion Chat Platform. The Cat is bringing all the mischief, but our peppy pup Addie is keeping the conversation rolling.

He’s got nine lives worth of advice! Comment below for some coaching from the Cat. - Only in theaters November 6. Get tickets now: https://fandan.co/thecatinthehat

10/16/2026

We're still buzzing from our incredible time at our favorite digital family reunion, The Silver Pixel Awards, last night. Our BFFs at Hollywood In Pixels are working hard on preserving our ephemeral past.

It was our distinct honor to introduce the official Archive for HIP before giving out the Pixel awards for Best Digital Marketing in Streaming. We were surrounded by so many friends and partners at our Addison Interactive table (11!) and throughout the night. Congrats to all the winners and honorees. You all make this industry sparkle!

09/24/2026

Big fun, mini teaser. 🐧

For the launch of Mini Bash Game (from the team behind Club Penguin and Battle Bears), our job was to pack all of its colorful chaos and customizable Minis into one bite-size, high-energy teaser!

09/10/2026

Eight awards. Five campaigns. One team. In our 15th year, we closed our biggest awards season ever.

What makes this season so meaningful to us isn't the trophy count, it's the range. Five clients trusted us with five very different creative challenges, and the work consistently shined.

The full haul 👇
🏆 Emmy® Awards, Outstanding Emerging Media Program — Fallout: Vault 33 for Amazon Prime Video
🥇 Clio Awards, Gold: Digital, Mobile, and Social — Fallout: Vault 33
🥈 Clio Awards, Silver: Digital, Mobile, and Social — Wicked / S**z University + S**zify Me Generator for Universal Pictures
🏆 Webby Awards, People's Voice: Best Launch Or Drop — Now You See Me: Now You Don't trailer launch for Lionsgate
🏆 Global Entertainment Awards, Best Experiential Marketing, Cinema — Now You See Me: Now You Don't
🏆 Global Entertainment Awards North America, Best Digital Out-Of-Home, Cinema — Now You See Me: Now You Don't
🏆 Global Entertainment Awards North America, Best Sound Design, Cinema — RELAY interactive voice experience for Bleecker Street Films
🏆 Shorty Awards, Immersive Winner — MAX Creator Games for Adobe

To the Addison team: these wins are yours. To our partners at Prime Video, Universal Pictures, Lionsgate, Bleecker Street, and Adobe: thank you for your collaborative partnership and trusting us with your stories.

Here's to the next 15! 🎉

09/03/2026

Ready to brave the place beyond this world? Immerse yourself in and find your faction at wildwoodmovie.com, which we lovingly crafted with our friends at LAIKA Studios.

08/31/2026

We sat down with professor Karen Freberg to talk about the gap between theory and practice, and how she uses Adobe Express to get her students industry-ready before they graduate.

Back-to-school season is here: what's one thing you wish someone had taught you before breaking into a creative field?

Watch:

What does it take to prepare students for real creative careers? Fo...