Conversion Logic

06/09/2020

Conversion Logic is proud to be a part of VideoAmp to deliver data-driven measurement for advertisers. Follow VideoAmp to receive updates on our next chapter.

11/06/2019

Marketers are overwhelmed with options, choosing channels, publishers, days, dayparts, creative formats and audiences. Using different channels also leads to a multitude of reports and metrics. Conversion Logic’s XC Logic platform, connected to LiveRamp’s identity graph, helps understand what’s working.

Here's how it works: http://bit.ly/32r3GyR

10/30/2019

Excited to share Conversion Logic has been listed in Forrester's 2019 Marketing Measurement and Optimization Solution Report! View the full post to learn more about what sets us apart from other measurement providers: https://conversionlogic.com/featured-forrester-now-tech/

10/23/2019

Tune in Wednesday, 10/30 as Conversion Logic’s head of product, Dan Cox, gives a live demo showing how can leverage a simulation tool to help forecast more efficiently by building an optimized media plan and creating comparative investment scenarios; and hear from analytics veteran, JP Pereira, as he discusses how an advanced and optimization solution can help solve many of the measurement challenges brands face today.
Register: https://register.gotowebinar.com/register/746105903064301323

08/28/2019

The unique requirements of in the financial services sector demand a scientific approach to and . If you truly want to make the most of your marketing dollars, you can no longer continue what you've been doing for years. With complete results, an MTA strategy can help illuminate how channels, tactics, strategies, and campaigns perform relative to other media.

allows our customers to see the incremental effect of each touch point on the overall buyer journey, and we can incorporate elements such as lifetime value to help optimize ROI for a specific segment or product. We can also look at how media affects upper funnel actions (like a site visit) all the way down to conversion (opening a loan application, for example).

View: http://bit.ly/2ZtIebi

08/20/2019

The primary goal for anyone using today is to understand core advertising effects. Are you reaching the right people? Are your ads effective?

 Companies working toward this goal have some key measurement considerations: Namely, what data do you have available and how can that data be transformed into actionable insights? If history has taught us anything, it’s that this is a pursuit of constant improvement rather than perfection.

View: http://bit.ly/marketingeffectiveness

08/07/2019

Join Inscape Data, Inc. & Conversion Logic Wednesday, August 21 @ 11 am PT for a webinar on . Discover how to measure the effectiveness of on TV and bridge the gap between offline and online conversions.

Link to Register: https://register.gotowebinar.com/register/365541837288848396

07/16/2019

Tune in Wednesday, 7/24 at 11 am PST to hear how multi-channel solve for their challenges with the researcher, author & Professor of Marketing at the University of Chicago Booth School of Business, Sanjog Misra, and analytics veteran, JP Pereira.

Register here: https://register.gotowebinar.com/register/1764808921522287884

06/24/2019

While most marketers remain fixated on standard metrics — cost per click or cost per impression, for example — technology is allowing us to incorporate a wide new range of factors into our measurements. Chief among them is consumer propensity. Quantifying this tendency is tricky because consumers are constantly exposed to media, but it helps to think in terms of “incrementality.” That is, will spending an extra dollar here drive more conversions?

Conversion Logic's CEO, Brian Baumgart explains:
https://www.marketingtechnews.net/news/2019/jun/20/power-propensity-understanding-measures-role-your-marketing-efforts/

While most marketers remain fixated on standard metrics — cost per click or cost per impression, for example — technology is allowing us to incorporate a wide new range of factors into our measurements.

05/09/2019

It's crucial that direct-to-consumer companies target the right audiences, which requires insights into which media channels have the most impact. But how can brands measure their media, gather those insights, and create more targeted messaging? Juan Pablo Pereira, Chief Client Officer, at Conversion Logic answers these questions: https://www.martechadvisor.com/articles/performance-and-attribution/how-directtoconsumer-brands-can-scale-and-grow-outside-of-digital/?

05/08/2019

Great to be a part of the Marketing Attribution Think Tank (MATT) panel discussion this morning on the role MTA plays in brand vs performance marketing. Thank you Mobile Marketing Association for having us!

03/18/2019

Having a holistic, incremental view of channel influence allows companies to allocate budget across the organization in a way that is transparent and understood.

In a recent eMarketer report, "Advancing Marketing Attribution, Part 2: Combining Company- and Channel-Level KPIs", Conversion Logic’s Juan Pablo Pereira explains, “Having a holistic view allows everyone to see how they fit within the overall picture. You’re really able to assess how incremental your channel is vs. what other channel managers are doing with their media investments. If you’re looking just at Facebook, you might think it’s quite effective, but when you realize that a lot of people engaging with your Facebook ads are also on Google, then you can better understand how to distribute credit between search and paid social. You can do that only when you have a holistic view.”

View the full report here:

Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on business KPIs. But how do firms balance business KPIs with their channel-level ones? We share tips and best practices.