High Moon Studio

High Moon Studio A creative studio built for entrepreneurs who shoot for the moon — branding, website design, websi

02/23/2026

An iconic rebrand for (BWB) for their 10 year anniversary.

The mark is completely custom, featuring two interlocking B’s with subtle W shapes within, that change depending on how you look at it.

When I was developing the mark, Alex said “I want it to be something I’d tattoo on my body”

Iteration after iteration brought us here: a mark that not only feels editorial in nature but also approachable and scalable. The wordmark logo was designed to support it.

The color system was developed with a core palette + additional accents for each season — spring, summer, fall, and winter — so the brand can adapt to the colors of each season seamlessly and confidently.

The typography system is a mix of contemporary and timeless fonts that come together to create a true representation of BWB and the clients they serve.

I also supported BWB with additional assets such as brand deck templates and social templates, all that are a continuous work in progress as the new brand is rolled out over all touchpoints.

Change your mind, f*ck sh*t up for good reason, keep them on their toes, evolve without explanation, come in hot, prove ...
10/28/2022

Change your mind, f*ck sh*t up for good reason, keep them on their toes, evolve without explanation, come in hot, prove them wrong, keep things interesting, have some fun

Your brand’s new BFF joined the chat 💬 We believe every brand has their own secret sauce. And TBH, we’re no longer here ...
10/27/2022

Your brand’s new BFF joined the chat 💬

We believe every brand has their own secret sauce. And TBH, we’re no longer here for blanket business advice. So we decided to do something about it.

Over the past year we’ve been developing software that helps brand founders see exactly what they’re doing right, so they can do more of it.

& as lovers of constructive feedback, we also give each founder a curated set of action steps they can take for the things they’re not-so-good-at.

is launching to the public in the coming months. Follow the IG account to know when it happens.

Big boss energy = using your power to make positive impact for the world, your customers, your audience, your team & you...
10/26/2022

Big boss energy = using your power to make positive impact for the world, your customers, your audience, your team & yourself

Look yourself in the mirror today and declare “I am powerful” — because you are.
10/14/2022

Look yourself in the mirror today and declare “I am powerful” — because you are.

We’re nearing the finish line of 2022 and it’s the perfect time to remind yourself you don’t have to play small. You are...
10/09/2022

We’re nearing the finish line of 2022 and it’s the perfect time to remind yourself you don’t have to play small. You are worthy of accomplishing BIG things and bringing BIG dreams to reality. Feel the fear and do it anyway 💫

☑ Shoot dayMedia is one of the most important parts of a brand, in our opinion. It’s your one way to create something co...
10/06/2022

☑ Shoot day

Media is one of the most important parts of a brand, in our opinion. It’s your one way to create something completely unique (it’s hard to replicate a photo exactly) to position and differentiate yourself in the market.

We help our clients with planning the vision, scouting the team & location, deciding on hair/makeup + wardrobe looks, prop styling & more.

The last piece of the puzzle is the shot list, which allows the client to ensure they get all shots needed on set. An effective shoot = a planned shoot.

This shoot planning template is going to be available for download in our brand building platform — coming soon!

Client:
Photographer:

It’s my greatest strength and my greatest weakness. It’s being ruthlessly devoted to creating at higher and higher level...
10/02/2022

It’s my greatest strength and my greatest weakness. It’s being ruthlessly devoted to creating at higher and higher levels no matter what it takes, while simultaneously enforcing a self-reliance that makes releasing control a threat to the creation. Do you resonate?

Continued brand exploration for 🏮🕯️
09/22/2022

Continued brand exploration for 🏮🕯️

Fun fact — when and her team came to us to help develop her new brand, the name hadn’t been decided. We concepted on a...
09/16/2022

Fun fact — when and her team came to us to help develop her new brand, the name hadn’t been decided. We concepted on a call about what the brand meant to Sami & her audience, and how Sami’s vision was to build something larger than just a workout platform — she really wanted to empower her community to form the best version of themselves, one step at a time.

The FORM name came easy. And when we hit it, it felt good. If I’ve learned anything in my experience of being not only an entrepreneur, but a human, it’s that the things that come with ease are meant to. A true reward for true alignment. That’s not to say these things won’t be HARD, it’s to say they’re done without force, without the need to push.

What have you created that came with ease?

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Los Angeles, CA

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