Trax One

02/12/2020

Delivering digital ads via age-gated publishers in the Cannabis industry.

TraxOne overcomes compliance hurdles and meets all federal and state regulations. We deliver interactive digital ads through age-gated publishers, giving you access to a range of audiences. No longer are you limited to reaching the stoner who reads High Times. Now you can target the affluent, sophisticated smoker who traded in her happy hour cocktail for a post-work smoke.

Message us today to discuss your next digital ad campaign!
https://traxone.com/cbd/

02/11/2020

Would you say your company focuses more on Advertising or Marketing? This article gets into the key differences.

http://ow.ly/Pz4H50xOANT

If you're deciding between marketing vs. advertising for your business, The Blueprint shows what each looks like and how you can be the most effective with both.

02/05/2020

Mass media is an option but its a bad one.

There’s a reason nearly every industry has pivoted away from these outlets – they’re immeasurable, expensive, and untargeted.

Message us to discuss your location-based digital strategy in either regulated on non-regulated industry. We'd love to hear from you!

02/04/2020

It's kind of hard to imagine daily life before some of these! Especially "always available maps".

The apps, gadgets and breakthroughs that shaped the last two decades

01/29/2020

TraxOne for regulated markets. Total cannabis capital raised increased by 40% from 2018 to 2019. (Source: Green Entrepreneur) Check out how we can help with your digital strategy: https://traxone.com/cbd/

01/28/2020

Despite these restrictions, the time to gain the loyalty of this demographic is now. Cannabis consumers are very loyal to those who are daring and participate in the movement directly. Once cannabis becomes federally legal, the market will have all sorts of brands competing for the hearts and minds of the cannabis consumer, meaning brands should be focused on the blue ocean now rather than waiting for the red ocean that's to come post-federal legalization.

http://ow.ly/L8dy50xOzGZ

To reach a wider audience and increase sales, cannabis brands are thinking outside the box to connect with customers.

01/22/2020

Advertising in regulated industries.

Federal regulations require your brand to advertise only on channels where a certain percentage of the population can be reasonably expected to be of legal age. The problem is most major ad players like Facebook and Google aren’t ready to pull the trigger and allow cannabis and CBD advertising, leaving you in the dark ages of advertising.

Chat with one of our experts today to get the most up to date guidelines.

01/21/2020

"In fact, fully understanding who the customer is, protecting one’s brand and engaging in regulatory-compliant marketing can now be less daunting in an increasingly digital cannabis marketplace."

http://ow.ly/d60p50xHaKt

The combination of ingestion, processing and targeting technologies can inform a safe, compliant and ready-to-spend media plan to help secure a much-sought-after first-mover advantage in this new consumer segment.

01/15/2020

Did you know that TraxOne can help with your regulated industry digital ad campaigns? We have a team of experts with a long history of working in various regulated markets. Message us today and let's have a chat!

01/14/2020

"The worldwide marketing automation technology market is predicted to grow from $15.6B in 2019 to $25.1B in 2023"

http://ow.ly/FBFj50xHabx

Spending on AI-based martech solutions is projected to reach $52.2B by 2021, attaining a Compound Annual Growth Rate (CAGR) of 46.2% from 2016 to 2021, according to the International Data Corporation.

01/08/2020

Have you downloaded our FREE "Ultimate Retailer's Guide to Mobile Advertising"? We promise you'll find some really helpful tips inside. Just click on the top banner on our site! www.traxone.com

01/08/2020

"The success of "Whopper Detour" demonstrates how creative uses of mobile technology can help marketers cut through the clutter of traditional ads, especially as consumers grow increasingly blind to static print or TV spots."

http://ow.ly/xOMP50xH9Y3

A geoconquesting stunt blended a heavy dose of technology with a creative concept to drive 1.5 million downloads of the burger chain's app.