Covert Agency

09/03/2024

Nice article (for a change) on a current trend in the advertising industry. It’s been a while since I’ve heard words like “creativity,” “talent,” and “quality” being thrown around so liberally in an article on the ad industry! Maybe it’s a sign of good things to come? https://adage.com/article/agency-news/small-agencies-win-big-accounts-preacher-bandits-nicefrank-opinionated/2570426?utm_source=fb&utm_medium=soc-pay&utm_campaign=lower:evergreen:low:sub:reg:qx&utm_content=Facebook_Mobile_Feed:learn&utm_term=%3Cna%3E&fbclid=IwZXh0bgNhZW0BMAABHYzzOGrbO7qR6Sqr2neWM5aKplJwCHF3L_aoD_XW-cDMAWlAEySY_ehZYw_aem_cRHmewaQtAekHfiBeCoFiQ

GM, Häagen-Dazs and Liberty Mutual Insurance have recently turned to shops with fewer than 100 employees.

08/17/2020

We know why they copied "1984." But with Epic Games currently having a valuation of $17 Billion US, it seems to be a pretty self-serving cause and we hardly think that they qualify as the "downtrodden" masses. What do you think?

A side-by-side comparison of stills shows how closely Epic Games mimicked Scott's game-changing Super Bowl spot.

07/31/2020

Great piece a friend wrote for Muse by Clio, regarding the social changes happening right now in our country. As told from a marketing/branding POV. Thanks for sharing your insights, Rachel Scott Everett.

The dismantling of one of the most powerful brands in American history

07/31/2020

Once again, Weiden & Kennedy and their client, Nike, show us why they’re the undisputed heavyweight champions of advertising.

You can't stop Megan Rapinoe, Serena Williams, or Lebron James. Just as you can't stop Naomi Osaka, Cristiano Ronaldo or Leo Baker. Because as athletes*, we ...

07/02/2020

In every game-changing global disaster, there are winners and there are losers. Looks like online shopping, tech and Big Macs are the winners in this one.

Amazon has maintained its position as the world's most valuable brand, increasing its worth by almost a third to $415.9 billion compared to last year, according to a ranking by consultancy Kantar published Tuesday.

06/18/2020

Who says nobody loves a moldy burger? Congrats to Burger King and their family of agencies (INGO/Stockholm + DAVID/Miami + Publicis/Budapest) You can see all the winners from this year's One Show here: https://www.oneclub.org/theoneshow/showcase/

04/04/2020

Not sure if hoarding is still a thing, but interesting how accurately commercials reflect the culture of every time period in history.

FCB created the ad remotely over a few days

03/10/2020

Just got an email from Keven Swanepoel (try saying that three times fast!) CEO of the One Club, and apparently they are cancelling The One Show 2020 , the ADC 99th Annual Awards and the Young Ones Student Awards galas this year due to COVID-19. (The work is still being judged and awards are still being awarded, the only change will be how the awards will be presented.) Either way, congrats to all the talented winners!

The One Club for Creativity is an international nonprofit membership organization that seeks to inspire, encourage, and develop creative excellence in advertising and design. The One Show and the ADC Annual Awards are among the most coveted accolades in the industry. The One Club for Creativity is b...

01/24/2020

New pre-Super Bowl campaign by VarnerMedia appears to be getting a boost from social media. R.I. P. Mr. Peanut.

Locals say they were just "nuts" for him.

01/24/2020

Placement, placement, placement!

Expedia releases tactical Canada ad following Harry and Meghan news. From PR Week

12/25/2019

A nice, simple idea. Pretty devious, but it is a “Burger War” isn’t it?

As 2019 winds to an end, Burger King has a secret to reveal: to prove that the Whopper outsizes rival McDonald’s Big Mac it has hidden one behind every advert this year.

08/30/2019

We're so confused! Is it p**n? Is it social cause marketing? Either way, good for PornHub for reach out beyond their normal channels. https://adage.com/creativity/work/p**nhub-using-power-###-rated-film-help-clean-oceans/2193596?

Amateur performers Leolulu get down and dirty on a dirty beach—for charity