Concepts Rise

03/21/2023

Knowledge is power, and it can also save you a lot of time and money! Join IP attorney Michael Zarrabian and me for a complimentary webinar Wednesday, March 29 at noon PT on how to avoid 12 legal and operational pitfalls when launching a product or service. Please follow this link to reserve a spot: https://www.eventbrite.com/e/12-legal-operational-pitfalls-to-avoid-when-launching-products-services-tickets-560732605317

Practical advice on avoiding legal and operational pitfalls when launching a new product or service.

03/14/2023

Many businesses tend to continue paying for things long after their value proposition has diminished. Here’s how to stop that from happening.

Many businesses tend to continue paying for things long after their value proposition has diminished. Here’s how to stop that from happening. …

03/09/2023

A lot of entrepreneurs are striving to “disrupt” industries and business models when, in fact, all an industry might need is a little tweak.
Majid Abai

No need to disrupt everything A lot of entrepreneurs are striving to “disrupt” industries and business models when, in fact, all an industry might need is a little tweak. I’m in favor of finding smarter ways to improve transportation, manufacturing, healthcare, and other industries, but instea...

03/07/2023

You may have an old, established business, but the odds are your customers are probably getting younger and younger. And that means they are likely consuming your product or services differently than previous generations.

Approximately two percent of a company’s topline should be devoted to investing in new technologies. That investment will likely be greater if you’re catching up.

Whether you’re investing in a new ERP system, automating a factory, or incorporating analytics and AI into your sales cycle, updating your technology is more than just an upgrade. It’s a path to evolve business models, improve customer success, and ensure even more longevity for your business.

03/02/2023

Hindsight is always 20/20 when launching a product or service, but what if you can see into the future? You’re in luck! I’m hosting a complimentary webinar with IP law expert Michael Zarrabian on 12 legal and operational pitfalls to avoid when launching a product or service.

Follow the link to reserve a spot for Wednesday, March 29, 2023, from noon to 1 p.m. PT. There will be a live Q&A exchange at the end of the webinar. See you there!
https://www.eventbrite.com/e/12-legal-operational-pitfalls-to-avoid-when-launching-products-services-tickets-560732605317

02/28/2023

I receive a lot of questions on how to improve customer success and what can be done to help customers get the support they need quickly. Automation is certainly one method, but it must be done with the intention of delivering exceptional customer experiences.



Check out my recent blog post on how to use automation effectively to enhance customer success: https://www.conceptsrise.com/how-to-use-automation-for-customer-success/.

I get a lot of questions from founders and managers on what customer success is and how we can use automation to help companies support their customers faster and better. Understanding what customer success is To summarize, customer success is an approach to building programs and processes that allo...

02/21/2023

It’s understandable to worry about the impact of the recession on your business. The challenge is converting that worry into motivation and an actionable plan to grow your business.

Opportunities abound during recessionary times, so what are you doing to get out of your comfort zone to grow revenues?

Three ideas for you to consider:

1. Enter new markets

2. Sell new products

3. Introduce competitive pricing

One of these areas will likely make more sense for your business given the economic environment.

The key is to prioritize opportunities for growth during a recession to ensure your business is in a position of strength as the economy recovers.

02/14/2023

Economic conditions call for bobbing and weaving unlike many of us have experienced since 2008, and that means it’s probably a good idea to take a hard look at your corporate strategy. Check out our latest blog post “It’s (Not) Complicated” for some practical advice on how to approach this fundamental aspect of your business - https://www.conceptsrise.com/its-not-complicated/

02/08/2023

It's (not) complicated
Concepts Rise Majid Abai

Economic conditions call for bobbing and weaving unlike many of us have experienced since 2008. Fundamental to these tactics is corporate strategy. In essence, corporate strategy answers the “why” we are in business and “how” we intend to achieve our goals. But it can be difficult seeing the...

02/07/2023

Have you established your OKRs (Objectives & Key Results) and KPIs (Key Performance Indicators) for your company this year? These tools are not mutually exclusive. Rather these frameworks coexist and should be implemented with the intention of helping your organization achieve meaningful results. Feel free to contact me if you’d like more information.

01/31/2023

Keeping good clients happy is always top of mind. Here is one essential approach to ensure a long-lasting relationship with your best clients:

▪ Plan to meet your best clients at least once a year. Invite them to breakfast/lunch/dinner or even a Zoom Call with the following intentions:

▪ This is between you and the highest executive in the company that you deal with. No one else.

▪ This is not a selling session. This is the time to listen to their feedback, pains, plans, goals, and strategies to grow.

▪ Ask them how you and your company can help them reach their goals.

▪ Offer recommendations and innovative ideas.

▪ Tell them that you will take this back to your team and respond within a couple of weeks.

▪ Gather your team and develop ideas to support your client.
Follow up within the agreed upon timeframe.

▪ Enjoy wonderful long-term results.

01/24/2023

Now that you’ve settled into the new year, it’s time to fire your bad clients.

You, your business, and client will be much better off, and you’ll be able to focus more time on your good clients.


So, first thing is first:

1. Identify your bad clients. Maybe they don’t pay on time or enough for your services. Maybe your business model has evolved and no longer aligns with your client’s needs.

2. Determine the best time to fire your client. You may want to wait until you complete a project, or perhaps you have a review coming up where you can talk about certain issues.


3. Script out what you plan to say. You don’t have to memorize the script but familiarizing yourself with certain themes will help ease your nerves and better communicate with your client.


4. Take a deep breath, deliver the information, and move forward. Know that this is the best decision for everyone.


5. Work with your business development team on identifying bad prospects before they become clients.